How To Attract Customers' Saleswoman's Business Language Skills!
Customers who used to decide on shops and products before going shopping should be the mainstream customers. Once these customers decide on a shop or product, they will not change their opinions if there is no particular reason. However, modern customers have undergone profound changes in the sense of shopping. Customers who usually hang out shops sometimes buy advanced products, and may seek future purchasing policies. Although these customers are highly casual, they can decide whether to attract more customers or not.
Let's see what these idle customers like and what kind of shops they like, that is, the action of attracting customers. What is tired of, what kind of shops are tired of, that is, the act of banning customers.
(1) the act of attracting customers.
1, to appreciate the safety signal can attract a large number of customers rich products and excellent product space to hint that customers can visit at will. Embellishment of product space with exquisite ornaments can prolong the stay time of customers.
2, salesperson activity is a key factor to attract customers. Clerks are working nervously, and shops will show vitality. The leisurely movements of the shop assistants make the customers centering. Correct and regular salesperson behavior can make business flourishing.
3, the secret of success is to pretend that there is no attention. When the customer comes to the counter, the clerk does not have to rush to greet him. When the customer starts asking questions, he is quick and enthusiastic.
4, on-site system is the most attractive attraction for customers.
5, easy entry and easy design can attract customers into stores.
(two) the act of banning customers.
1, the shop assistant stands in the doorway blocks the shop door, the customer does not want to enter.
2, the shop assistant standing waiting, is unable to recruit customers. When the clerk opens the door, he is ready to do his homework, standing at the same time or standing in the middle of the shop. This attitude of waiting for customers, the owner knows very intensely, and the selling is waiting for the mind to be very thick. The customer is surrounded by the salesperson's vision, and it will be deterred.
3, too enthusiastic will drive customers away from customers who have not yet decided what to buy. They are especially sensitive to the behavior of the shop assistants. If they are active, they will leave quickly.
4, too early to entertain customers will inevitably lead to failure.
(three) the charm of smiling.
For service industry, the most important thing is to smile. The personnel manager of a department store in the United States once said that she was willing to hire a girl who didn't finish primary school but had a cheerful smile and refused to hire a depressed doctor of philosophy. How can a manager provide first-class smile to customers?
1, there must be a smile from the heart. For customers, the smile that a business man squeezed out is not as good as laughing. Some shops put forward "developing the resources of laughter", forcing operators to laugh at customers, and even encouraging or asking operators to go home and smile in the mirror, which is unwise. Smiling is a reflection of a happy mood, and it is also a performance of politeness and self-restraint. Business people do not just smile at the counter, they should smile everywhere in their life. If they regard their customers as their friends and respect them as a person, you will naturally smile to him. For this reason, this kind of smile does not have to be forced by administrative orders, but is proclaimed voluntarily by a self-contained and polite person. Only this kind of smile is the smile of customers' needs and the most beautiful smile.
2, we must clear away trouble. A good female manager always wears a sincere smile. A conversation with a friend, a friend asked her: "you laugh all day long, is there no trouble?" she said, "who has no worries in the world? The key is not to be upset or not to be allocated. When I go to work, I leave my troubles at home. When I get home, I leave my worries in the unit, so that I can always have a relaxed and happy state of mind. If business people are able to do this kind of "mood filtering", there is no need for a clear smiling face in their service posts. The manager encountered unpleasant things, and his mood would be unpleasant. Then he urged him to smile at the customers, which seemed too unreasonable. But the particularity of the service has decided that the operator can not vent his mood on the customers. Therefore, it is necessary for a business man to learn to divide and dilute his worries and displeasure, and always insist on a relaxed mood, so that joy can always accompany itself and pass joy to customers.
3, to have a broad mind, a business executive must have a happy mind and a broad mind. In the process of hospitality, it is inevitable that people will meet with a lot of trouble. They must bear in mind that "tolerate a sudden storm and step back." Some customers hesitate to buy products, and spend a lot of time. But when they pack or pay, they urge the campers again and again. In such a situation, a businessman must not be unhappy or angry. He should think like this: "he must be very fond of this kind of thing, so he will spend so many time to choose carefully. Now he must hurry to take the product back to his family to see it, so he will urge me." Under such an idea, management will show a smile of understanding to customers. After all, when you have a broad mind, you will not lose your mind in your homework. You will always be able to maintain an outstanding mood when you entertain customers.
4, to communicate with customers emotionally, it is not just a facial expression, but also an emotional communication with customers. When you smile at customers, you have to say, "I am very happy to see you. I am willing to work for you." Smiling shows this outstanding state of mind. A smile does not mean that you only laugh at your face, but serve your customers sincerely. Imagine if a business man only laughs and has no idea about what the customer wants, and if he doesn't ask anything, then what's the use of this smile? Therefore, smile is the most important thing to do is to treat customers as relatives and friends when feeling, and to be happy and sad with them, and become the intimate people of customers.
(1) it has the pertinence of specific characteristics, that is to say, its foothold is not all kinds of arguments, but only the most important arguments for customers. For example, a customer wants to buy a businessman. The salesperson should focus his attention on whether the business is novel, fashionable, branded, loud, tasty, and tasting. After all, he should focus on whether or not the recipient can love these aspects. If the purchase is for personal use, the quality and practicality of it are important.
(2) the arguments used must be selected. The final effect of proof is not a brief addition to the role of evidence. It is often a useful argument for the customer's very practical argument than the other ten very correct ones, but it is a very important argument for customers. Using an argument which is not yet clear and unable to clarify the problem, we can make up for it to enhance persuasiveness, which will counteract the effect gained.
(3) there is not much to say, but there must be weight. If a salesperson wants to list all the advantages of the product, it will lead to unnecessary nonsense, but on the contrary, it will cause distrust. And doubt and hesitation may appear and occur repeatedly in the various stages of customer shopping, including shopping in the future, if the salesperson for one or more of the said weight, then it will be more convincing. If some arguments are not made full use of, but let customers know their advantages after going home, they will only improve the post effect of shopping behavior without any negative effects. What needs to be emphasized is that "weight" is not necessarily assertive and arbitrary. This kind of tone will cause the customer's mental defense reaction, for example, the customer will leave his speech halfway. Perhaps he would listen to the salesperson without refutation, and refuse to buy it firmly.
(4) we must not disregard any of our customers' opinions. Commercial proof is not only to prove the correctness of one's own ideas, but also to dispel the misgivings of the other. If we do not respond to different opinions of customers, it will make people feel that the salesmen only make incomplete and tendentious introductions to the products. In order to avoid this, any kind of opinion on the customer can not be ignored. We should avoid such a wrong understanding and regard the different opinions of customers as "blowing wool for shelter" or "distrust".
On the contrary, the different opinions of customers just show that he is very concerned about products, and that he has learned your opinions and hopes. Such customers are more likely to be persuasive than those who do not speak in the light. Different opinions can only reflect the mood of customers and expose their worried locations.
The above assertion indicates that business certification is not so much a way to prove objective truth than to find a way to maximize the satisfaction of customers with the interests of salesmen as much as possible. So business proofs do not mean that there should be a ready-made answer in advance. This kind of "answer" is the same as playing chess, and it happens in the process of proof. Even in the same initial condition, the answer can be different.
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