How Does The Entity Store Of Yi Si Jun Kai Improve Customer Entry Rate?

Shop favorite is the continuous flow of passengers, shops popularity, the more customers enter the shop, the higher the sales volume.

But the reality is, when the boss asks why there is less turnover in the store, the terminal staff will adopt a standard answer: "no one"! Complain about the market no one, shop no one. Is that really the reason?

First, understand several principles.

1 is not a landlady or excellent shopping guide will sell more, but: customers always like to enter busy shops! This is also one of the efficient ways to increase the rate of entry.

2 consumer psychology is: busy shops will make people feel that the atmosphere of the shop is good, and the quality of customers is also good. Therefore, it is better to attract pedestrians to enter the store, whether it is tidying up the health, adjusting the display of the store, or even moving around in the shop.

3 the most valuable asset of a store is the number of customers who are willing to buy products every day. To develop customers, stores must first consider how to attract customers outside the store. In addition to busy shops, how can we increase the flow of people entering the store, thereby increasing the number of transactions and the unit price?

Two, what are the ways to improve stores?

Shop VP (visual theme): "seven seconds law", customers in shopping, only 7 seconds to determine whether they are interested in products. There must be obvious themes and features inside the window or shop entrance, showing the theme and style of the season merchandise, attracting customers into the shop and causing customers to buy desire.

Product interception: make full use of people's curiosity and curiosity, and display unique selling points at the door to attract customers into the store. In front of the door, a big beer barrel was placed in front of the door of a restaurant in the United States. It was written with a big word: "no peek!" the customer looked up and saw a sign in the bucket, which read, "beer 40 percent off promotion, welcome to taste", using curiosity to attract customers into the store.

Try, try and take pictures: try out, try and take photos at the store, which will allow the pedestrians outside the shop to think that the business in the shop is very good, thus creating a herd mentality and increasing the desire to enter the shop.

Shop environment: customers, like moths, are light headed and willing to shop in bright and clean shops, especially cosmetics shops that attract female customers, who are more interested in beauty. Many store staff advertise the store's business hours without turning on lights or air conditioners, but full lighting and the indoor temperature of the premises directly affect the chance of turnover.

Professional knowledge and sales skills: Shop performance problems, not familiar with commodity knowledge, do not understand customer understanding, do not match sales are often 3 main reasons. Some shopping guides only know how to push up the gross profit products, and to sell the styles specified by the customers, but do not know how to guide the customers to consume and to make consultative sales.

6 Black Technology: live broadcast drainage, VR smart store experience, etc. Celebrates, activities, new products, can be online live broadcast, the introduction of intelligent hardware, artificial intelligence, better link the distance between shops and consumers.