Jingdong Supermarket Signed Nuo Lai Shi China World Trade Center Group To Settle Down Market

August 13th news, a few days ago, in the domestic whisky exhibition Whisky L! 2019, the China World Trade Center group has signed a strategic cooperation agreement with Jingdong supermarket. According to the agreement, the two sides will work together to build a wine consumer ecosystem and a comprehensive layout of the offline market.

The two sides will carry out in-depth cooperation in the sales target, brand co construction, precision marketing, market development and product planning.

In terms of brand building, the two sides will work out an annual marketing plan, including the deployment of resources within the station, the joint promotion of resources outside the station, the integration of resources under the online and offline, the resource plan for young users, and the upgrading of the resources loyalty of the old users, so as to enhance the brand image of both sides. In addition, Nuo Lai Shi China World Trade Center group will continue to increase investment in Jingdong's product resources.

In terms of precision marketing, the two sides will analyze the massive retail consumption data of Jingdong, and achieve precise marketing in the aspects of fans training, user pull, user portrait, market cultivation and product positioning.

In terms of market development, the two sides will work together to focus on the weak areas of the brand. Jingdong will play the advantages of covering the whole country's customer resources, logistics and distribution, regional marketing under the line, and the resources of key customers, so as to closely cooperate with the China World Trade Center group.

In terms of product planning, Jingdong supermarket will make full use of the diversified needs of consumer groups, formulate the product marketing structure plan of China World Trade Center group, and develop a unique product through mutual channels to jointly promote high-end products such as limited money, OB and IB.

Chen Songfeng, general manager of liquor sales and marketing department of consumer electronics division of 3C retail and consumer electronics group, Jingdong retail group, said: "Jingdong wine and China World Trade Center will also cooperate in the supply chain optimization, big data opening and sharing, marketing innovation and openness, product development and innovation."