Overweight China's Fast Market, Suning Unilever 818 Cooperation And Further Deepening

Suning group, as one of the five major commodity groups announced in early 2019, has been an important part of the 2019 strategic layout of the whole group. According to suning.com's semi annual performance Bulletin released by suning.com, suning.com's revenue growth in the first half of the year is faster than that of the industry in the weak recovery of the consumer market. It can not be separated from the contribution of big and fast business. Unilever, as one of the largest daily consumer company in the world, has been an important part of its development strategy to accelerate the layout of the Chinese market.

One is the Suning quick elimination, which is promising in the field of fast moving. One is the old daily chemical giant Unilever. The strong alliance between the two sides in the field of quick elimination will undoubtedly produce the effect of 1+1>2.

In fact, as early as the beginning of this year, Suning and Unilever signed an annual strategic cooperation agreement. Today, the two sides have been working together for more than half of the two meetings. On the one hand, they are looking back on the cooperation in the first half of the year, in order to timely adjust and strengthen the relevant strategic cooperation direction and key points in the second half of the year so as to achieve higher growth.

It is reported that in the first half of this year, Unilever has conducted many cross system activities in Suning. Especially on the day of Unilever super brand in July 15th, the two sides launched joint marketing through online shopping platform, darling home, super member channel, special sale, retail cloud and small store.

What is worth mentioning is that the two sides have successfully launched Su Ningbing's special washing products, such as the custom made ice washing suit specially designed by the two sides, and the sunning's customized small magic box.

"In the second half of the year, we hope our two teams will further strengthen their cooperation in supply chain, member marketing and data sharing on the basis of their achievements, and enhance their operational efficiency to a new level," Bian said.

Throughout the daily consumption market, consumption is not only simple purchase and possession, but also the creation of life and life. To link the brand and consumers with scenes becomes the force of brand marketing. Suning relies on the advantages of online and offline scenes, which can fully realize the whole world and realize the new consumption scenarios in the era of smart retailing. This undoubtedly becomes one of the most important contents of Unilever.

Next, the two sides will create all-round cooperation around the whole scene and the whole channel, further strengthen the linkage between online supermarket and offline shop activities, and carry out multi industry cooperation to achieve higher growth in the second half of the year.