Sanfo Outdoor Works Together With People's Sports To Create The "People's Outdoor" Sports Industry Platform.

In the evening of August 14th, Sanfo outdoor (002780.SZ) announced the signing of the "people's outdoor industry development cooperation agreement" (hereinafter referred to as the "agreement") with the people's sports (Beijing) Limited, hereinafter called "people's sports". The announcement said that the two sides will jointly build China's leading and world-class Internet platform for online and offline operation, featuring outdoor sports featuring the "people's outdoors", creating various outdoor sports industry IP, and promoting industrial development.

People's sports is a wholly-owned subsidiary of the people's net. It aims to build up China's leading sports industry service platform by cultivating various vertical professional sports fields. While people's sports are responsible for the leaders of China's sports communication, they create more value for the enterprises and the country based on sports service. In order to better and further promote the development of industry, people's sports have set up a sub platform of people's road running + people's football, people's ice and snow, people's competition, people's go and Taiji. Sanfo outdoor has constructed three core business directions: "outdoor sports products R & D and sales, outdoor activities, group building, organization and operation, parent-child outdoor adventure and youth outdoor experience education".

The announcement shows that Sanfo outdoor will serve as a service platform for the outdoor sports industry launched by people's sports, the "people's outdoor" co construction team. It will exclusively become the "people's outdoor strategic partner", implement the strategy of "national fitness", carry out the national fitness campaign, expand the sports industry, spread outdoor sports culture, promote fitness for all, and promote healthy China construction. The two sides will conduct comprehensive and in-depth cooperation in such fields as event activities, event relay, new media dissemination, industry forum, industry big data platform and so on.

The signing of the agreement, Sanfo outdoor as a strategic partner, and the people's sports and strong combination of resources, jointly launched the construction of the "people's outdoor" industrial platform to serve China's outdoor sports industry, authorized Sanfo's own brand ANEMAQEN (Anima Qing) as the "people's outdoor designated product brand", authorized the Sanfo group to build the brand as "people's outdoor designated group to build brand", jointly launched the outdoor sports event IP, jointly built an outdoor sports industry demonstration base and "healthy China Youth outdoor sports experience paradise", etc., will further enhance the company's popularity and influence, and vigorously promote the development of the three main businesses, including outdoor product R & D sales, outdoor event events group building, parent-child outdoor adventure and youth outdoor experience education, which is of great significance for the development of the company. In addition, the signing of the agreement will play a positive role in the growth and future development of the company, and will also help to promote the rapid and healthy development of the outdoor sports industry in China.

According to the data of China Mountaineering Association, in 2018, the number of outdoor sports in China reached 145 million, accounting for 33% of the sports population. Compared with ball games and indoor fitness exercises, the growth of the outdoor sports population is more obvious. It includes traditional mountaineering, hiking, rock climbing and other core outdoor sports. It also includes sports activities such as sports bicycles, cross-country running, leisure camping and so on.

At present, there is still a certain gap between the development of domestic outdoor industry and foreign countries. Data show that in 2016, the United States participated in outdoor sports at least 145 million times, accounting for nearly half of the total population. Because outdoor sports are non Olympic events and the popularity rate of the masses is low, the commercial value of advertising sponsorship and video broadcast of outdoor sports events and activities has not yet been widely recognized by the market. In addition, the smaller scale of outdoor events and activities and the lack of quality competition brands also restrict the development of the industry. According to the experience of foreign industry development, the club is an important grass-roots organization of outdoor sports. At present, our outdoor clubs have begun to take shape, but there are still some problems such as relatively loose organization, lack of professionals, and so on. There is room for further development.

In recent years, Sanfo outdoor has been committed to promoting the development of the industry through various forms such as competitions, group construction, parent-child outdoor parks and so on. At present, there are a number of excellent outdoor sports event brands such as "Chongli 168" and "Jinhai lake international iron three competition", as well as the "squirrel tribe" parent outdoor outdoor park IP, which has rich experience in the industry. The deep cooperation between Sanfo outdoor sports and people's sports to build a "people's outdoor" industrial development platform will help promote the outdoor sports culture, create more outdoor IP, promote outdoor sports in all parts of the country, guide the public's active participation and expand the outdoor sports crowd. Combined with the unique outdoor sports resources and local sports advantages, we should speed up the development of outdoor sports and promote fitness for all.