To Do A Good Clothing Store, Besides Having A Good Sales Method, It Is A Key Point.

How the clothing store operates is closely related to the positioning of merchandise and the view of purchase. To do a good clothing store, besides having a good sales method, the key point is to understand the purchase. This "understanding" contains a lot of content, not only to know the location of the purchase, the price level of the wholesale market and the customer base, but also to understand the preferences and characteristics of the customers, and what is more important is to "clean up the goods" and to practice the "eye piercing eye" of a pair of goods. This kind of experience requires time and experience to accumulate continuously, and it will take at least 3 years to achieve the level of perfection.

Clothing should be marketable, appropriate, or "dual fitness", which is the key for businessmen to grasp. Clothing is both marketable and appropriate, but it is difficult to grasp the "right". Many investors who opened their shop for the first time failed because they were not able to see their eyes. Some even joked that the first batch of clothing stores would be overstocked, so it is better to have less goods in the first batch.

For example,

In the experience of purchasing, Xu Baoying of Shunde can be regarded as a master. Her small shop is located in a small commercial street in Daliang's high road. In the past 5 years, this location is not a good clothing store. It can bring her nearly 10000 yuan of income every month. Now she is the owner of 3 clothing stores, and her clothing sales career is thriving.

Now, Xu Baoying handed over the power of the clothing store to his sister. Her sister took over the management for more than two years, and the customers all liked to help her sister pick up the clothes. But Xu Baoying still couldn't hand out the clothes shop because the eyes of the sister and sister needed to be trained.

The ancients said that ten years of grinding a sword, the sword will inevitably shake the heaven and earth, and Xu Baoying can be said to be 5 years of training. Xu Baoying runs a bulk store, where clothes, shoes and bags are all cleaned up by her from the wholesale market. She says clothes are "right" and business is good. Otherwise, customers will not be able to sell clothes if they are familiar with customers. When it comes to the difficulty of purchasing, Xu Baoying has learned the skill of selecting goods quickly, accurately and ruthlessly. Only in this way can he pick up the right products and minimize the cost of purchase.

Because of the booming business, Xu Baoying had to enter 3 times a week. Every time it was about 6 o'clock in the morning, she would take a bus from Shunde to Humen, Dongguan. After arriving at Humen at about 8 o'clock, she would rush to the wholesale shop. She often cleaned up ten thousand or twenty thousand yuan from several shops in just 4 hours, then took the 12 point long-distance direct train to Shunde.

Xu Baoying said that she was able to accurately purchase goods, mainly through three points:

First, grasp the local market: what new varieties have emerged? What is the sales trend? How much is the stock of society? What is the price trend? What is the purchasing power? On the whole, I know what I mean.

Two, the preparation of the cargo plan, of course, in the process of purchase can also be changed.

Three, when purchasing, first turn to the market, compare the prices of various markets and wholesalers, because the wholesale situation of clothing wholesale is very much, often a commodity in a market of 20 yuan can be obtained in another market of 15 yuan, so it must be compared, and then proceed to implement the purchase.

Many people have a knowledge of clothing management, that is, they will not replenish their products only with new ones, even if they sell well, so that new products will continue to flow. But Xu Baoying did not do so. She will never stop buying new products because of the old fashions. Instead, she will seize the market demand and replenish the supply quickly, and will continue to sell until the momentum is weakened or the sale is over. Once the hot selling style is recognized by the market, the sales volume will reach a record high. This is much easier than selling other styles, and it can bring more profits.

Once she saw a new woolen coat. The style was very good, but she had never sold this kind of style before. She had no idea at all. She had advanced 5 pieces, and the result was sold out in a day. The second time she boldly entered 40 and sold out in 3 days. Later, every time she replenishment, she entered 30 pieces, and the sales momentum had been good.