[Electricity Supplier Quick Review] Two More Quarterly Reports: Monthly Growth Continued To Grow To 618.

In August 21st, the new business platform NASDAQ:PDD (2019) released the second quarter earnings report. The report shows that as of the 12 months of June 30, 2019, the platform GMV reached 709 billion 100 million yuan, an increase of 171% over the same period last year, compared with 262 billion 100 million yuan in the same period last year. In the two quarter, a lot of revenue was achieved at 7 billion 290 million yuan, an increase of 169% over the same period last year, representing a 4 billion 545 million 200 thousand increase over the first quarter of this year.

　　 The following is a summary of the core performance data of 2019 Q2 earnings.

In the 12 months ended June 30, 2019, the platform GMV reached 709 billion 100 million yuan, up 171% from the same period last year, 262 billion 100 million yuan.

In the two quarter, the sales revenue of 7 billion 290 million yuan was much higher than that of the same period last year, representing an increase of 169% over the same period last year, representing an increase of 60% yuan over the first quarter of this year, compared with 4 billion 545 million 200 thousand yuan in the first quarter of this year, compared with the corresponding growth rate of 2 billion 709 million yuan in the first quarter of this year.

By the end of June this year, the number of active buyers in the platform reached 483 million 200 thousand, an increase of 41% over the same period of 343 million 600 thousand last year, a net increase of 139 million 600 thousand, an increase of 39 million 900 thousand over the first quarter and 39 million 900 thousand active buyers.

In the two quarter, the average monthly number of APP users was 366 million, up 88% from 195 million in the same period last year, a 76 million 300 thousand increase from 289 million 700 thousand in the first quarter.

In the two quarter, the net loss attributable to common shareholders was 1 billion 3 million 300 thousand yuan, narrowing sharply compared with 6 billion 493 million 900 thousand yuan in the same period last year.

The net loss attributable to common shareholders was 411 million 300 thousand yuan, which was 70% lower than the 1 billion 379 million 100 thousand quarter ratio in the first quarter.

In the two quarter, the number of online marketing technology services was 6 billion 467 million 100 thousand yuan, up 173% from 2 billion 371 million yuan a year earlier. Platform trading service revenue was 822 million 900 thousand yuan, an increase of 143% over the same period last year of 338 million yuan.

The cost of sales and marketing in the two quarter was 6 billion 103 million 700 thousand yuan, an increase of 105% over the same period last year, 2 billion 970 million 700 thousand yuan, an increase of 1 billion 214 million yuan over the first quarter of 4 billion 889 million 300 thousand yuan.

The total operating cost in the two quarter was 7 billion 185 million 700 thousand yuan, down from 8 billion 957 million 400 thousand yuan in the same period last year.

In the two quarter, the loss of platform operation was 1 billion 490 million 400 thousand yuan, narrowing sharply compared with the loss of 6 billion 636 million 200 thousand yuan in the same period last year.

On the basis of non US general accounting standards, the loss of platform operation was 898 million 400 thousand yuan, compared with 815 million 700 thousand yuan in the same period last year.

In the two quarter, the net cash flow generated by a lot of business activities was 4 billion 148 million yuan, compared with 1 billion 87 million 600 thousand yuan in the same period last year.

In the second quarter, the R & D cost increased further to 803 million 700 thousand yuan, an increase of 332% over the same period last year.

(earnings PDF full text download, as well as the core data of many years of earnings report, you can access the database of "electronic treasure" electricity supplier listed companies, and you can click on the top right corner of the page to create a "key to generate" chart https://www.100ec.cn/Home/Index/financialData.html name= a lot.

To this end, the long-term concern about the development of the e-commerce industry, the electronic commerce research center of the economic and social research agency released a quick comment on the electricity supplier, which will be selected for reference by the media reporters.

　　 Highlight 1: monthly user growth is at a record high.

According to the two quarter earnings report, the number of mobile users was 366 million, up 88% from 195 million in the same period, a net increase of 76 million 300 thousand over the first quarter, and the net increase in single quarter has reached a record high. Moreover, the number of active buyers reached 483 million 200 thousand, an increase of 139 million 600 thousand over the same period, an increase of 39 million 900 thousand and an active buyer. After nearly 4 years of development, half of the nationwide online shoppers have become more and more users. At the same time, the user stickiness is also increasing. Chinese families are spending more and more together to achieve wider popularity.

In addition, a lot of user satisfaction and penetration are continuing to improve. It is reported that in January this year, the number of GMV users who made more than one platform and second tier cities accounted for 37%. In June, the proportion rose rapidly to 48%.

In this regard, Cao Lei, a network research center of e-commerce research center, thinks that if we measure the scale of the platform with the number of active users per year, a lot of spells have grown into the second largest electricity supplier platform in China. More than 483 million 200 thousand of the number of active buyers has exceeded the number of active users in Jingdong in the past 321 million 300 thousand months, and the gap between Alibaba and e-commerce boss Alibaba has been further narrowed. According to the two quarter financial report, China's retail platform, including Taobao, Tmall and other platforms, has 755 million mobile users and 674 million annual active customers.

Cao Lei also said that the rapid growth of users in the quarter is inseparable from the strong subsidy policy for high quality goods. In the two quarter, the cost of platform sales and marketing was 6 billion 103 million 700 thousand yuan, an increase of 105% over the same period of 2 billion 970 million 700 thousand yuan, an increase of 1 billion 214 million yuan compared with the 4 billion 889 million 300 thousand yuan in the first quarter, accounting for nearly 84% of total revenue. Nowadays, when the demographic dividend has disappeared and the social traffic reaches the top, the major traditional electricity providers have been aiming at the sinking market, and this is the best way to win the market. By the end of June, the number of users had increased by 72 million 200 thousand over the same period last year, which is higher than the total net growth of about 70 million of the electricity supplier industry.

Apart from increasing the scale of new subscribers, we also have a strong market competitiveness for the existing stock users. Moreover, since the first half of the year, we have been working hard to further expand the growth scale of the global users. During the 618 period, more than 7 consumers in the second tier cities were spending more than 7 on agricultural products and agricultural and sideline products. In the sinking market, the number of orders for year-on-year growth in the number of orders for digital products exceeded that of the second tier cities, and the demand for consumption upgrading was effectively released.

　　 Highlights two: revenue growth of 169% net loss to 1/3 in the first quarter

According to the results of the report, the two quarter revenue was 7 billion 290 million yuan, up 169% from 2 billion 709 million yuan in the same period last year, up 60% from the 4 billion 545 million 200 thousand yuan in the first quarter, which is higher than the general expectation of 6 billion 100 million yuan in the market.

Cao Lei said that from the point of view of revenue and net profit, it is still at a strategic loss and Ali and Jingdong with a single hundred quarter revenue of 100 billion, which may not be enough to threaten. As far as it is concerned, the price of customers now is not high, and there is still much room for improvement in mining consumer potential.

With more and more future strategic investments to users and businesses, and continuing to expand profits and subsidies, the potential for consumption in the sinking market will continue to release and drive the rapid growth of the global user scale. Cao Lei said.

In addition, a lot of losses in the operation of this season's platform were 1 billion 490 million 400 thousand yuan, down sharply from 6 billion 636 million 200 thousand yuan in the same period last year. Under non US general accounting criteria, the loss of platform operation was 898 million 400 thousand yuan, compared with 815 million 700 thousand yuan in the same period last year. Among them, the net loss attributable to ordinary shareholders was 1 billion 3 million 300 thousand yuan, compared with a net loss of 6 billion 493 million 900 thousand yuan in the same period last year. Under non US general accounting standards, the net loss of platform attributable to common shareholders was 411 million 300 thousand yuan, down 70% from 1 billion 379 million 100 thousand in the first quarter, far below the general expectation of 1 billion 870 million yuan loss in the market, compared with a net loss of 673 million 400 thousand yuan in the same period last year.

Platform online marketing technology service revenue and user average consumption doubled over the same period, which is the main reason for revenue growth and net loss reduction. On the one hand, the income of online marketing technology services in the two quarter was 6 billion 467 million 100 thousand yuan, an increase of 173% over the same period last year, 2 billion 371 million yuan. Platform trading service revenue was 822 million 900 thousand yuan, an increase of 143% over the same period last year of 338 million yuan. On the other hand, as of the 12 months of March 31, 2019, the annual average consumption of many active buyers increased further to 146 billion 750 million yuan, an increase of 92% over the same period of 762.8 yuan. During the 618 period of this year, a lot of joint brands launched the "ten billion subsidy", aiming at making substantial profits for the 10000 products with the highest heat in the whole network. Under this promotion, the volume of 618 physical orders exceeded 1 billion 100 million, and sales increased by more than 300% over the same period last year.

At the same time, much more spelt than the electronic surface system launched at the beginning of this year, has grown rapidly into the world's second largest electronic surface single system in a short time. In the first half of 2019, the volume of orders exceeded 7 billion orders, accounting for more than 1/4 of the total express delivery of 27 billion 760 million pieces of goods in the country.

　　 Highlight three: continuous investment in exchange for steady growth "sinking market" is still worth looking forward to.

For a long time, many strategies have been put into practice to keep pace. The same is true in the two quarter. The cost of marketing and marketing is 6 billion 103 million 700 thousand yuan, up 105% from 2 billion 970 million 700 thousand yuan in the same period last year, an increase of 1 billion 214 million yuan compared with the 4 billion 889 million 300 thousand yuan in the first quarter.

In the two quarter, a lot of R & D fees increased to 803 million 700 thousand yuan, up 332% from the same period last year. Platform R & D costs accounted for 11% of revenue, higher than the industry average.

Cao Lei believes that compared to the first quarter, the reduction in sales costs has led to a rapid slowdown in user growth, and this year, Ali and Jingdong continue to compete for low line city user dividends. At this stage, it is still necessary to maintain proper marketing input for new customer acquisition and user operation.

Cao Lei pointed out that in terms of market competition, Alibaba and Jingdong have increased investment in the sinking market this year, which means that the market competition that faces more and more competition is more intense. This year for the first time in the war 618, in order to improve competition, more and more subsidies, in the activity period is willing to let DAU growth ranked three largest electricity supplier, up to 135 million. To stand out in this competition has also increased the market's attention to it, but it also means that the marketing cost will increase further this quarter.