ZARA Behind The Controversy: Repeated Blacklist, Complaints Constantly

Today, a statement sent ZARA to the hot search. As of press release, micro-blog's #ZARA statement had read 310 million topics and discussed 13 thousand articles.

In September 2nd, some consumers noticed that ZARA did not open the door in some stores in Hongkong. The notice posted just indicated that the 2 day was suspended for one day, but it did not explain why. Therefore, it is suspected that this is related to the "three strikes" campaign by extremist forces.

When the evening drew near 23, ZARA official micro-blog issued a statement, saying it had never supported strikes. It also said that ZARA supported People's Republic of China's territorial integrity and had always supported one country, two systems.

This is not the first time that ZARA has been caught in the whirlpool of controversy. At the beginning of this year, ZARA released a set of promotional photos of make-up products. The freckles on the face of Chinese model Li Jingwen triggered a heated debate among netizens. Some people think that this is ZARA deliberately vilified Asian women. In response, ZARA responded that the controversy was caused by different aesthetic standards, and the publicity photo was aimed at the global market rather than China.

A more serious problem occurred in January 12th last year. The official WeChat public number of "Shanghai letter Shanghai", the official website of WeChat network office in Shanghai, said that in the introduction of the "pick up clothes" option under the "JION LIFE" column of ZARA website, the country was called "the state", and the website was ordered to change its illegal contents immediately. That night, ZARA apologized and changed the illegal content of the page.

　 Repeated violations of tort

In July last year, the fast fashion giant ZARA, who was repeatedly caught up in the infringement, was first judged by the court by plagiarism.

According to reports, Diesel (Dicer) and Marni's parent company OTB (Italy fashion group) for the ZARA parent company Inditex group (Spain fashion group) 3 years of design plagiarism litigation finally won, this is ZARA for the first time in such a case lost, Milan court to ask Inditex group to recall the infringements and stop sales, pay 235 dollars for each product.

In fact, this is not the first time that ZARA has been suspected of plagiarism.

In 2016, a group of 12 illustrators was making representations for ZARA's plagiarism of their illustrations. These artists say that ZARA sells clothing and accessories products containing more than 2100 authorized stores of illustrations or elements in its worldwide distribution. Not only that, since 2015, ZARA has been exposed by the media in the scope of plagiarism, covering many luxury fashion brands such as Balmain (Balmain), Valentino (Valentino), Celine (CELINE) and Yeezy.

Boarded quality blacklist several times

Accompanied by the infringement, ZARA's products have been on the blacklist for many times in the past 3 years.

Incomplete statistics from consumer reports found that the public data from 2017 to 2019 showed that the 15 batch of products with the trademark "ZARA", "ZARA Home" and "ZARA KIDS" had been inspected, and 4 batches of substandard products were detected. The unqualified detection rate was about 26.6%, and the main unqualified items were fiber content, color fastness to rubbing and identification labels.

Public information shows that fiber content reflects the true properties of fabric material of shirts, which is one of the main reference indicators for consumers to purchase. Misleading or misleading labels are easy to mislead consumers. Products with poor color fastness are prone to dye transfer during the daily use of the products, thus contaminate light colored clothes, and if they are transferred to the skin, they will also endanger human health. Infants and young children often bite their clothes in their mouths. If the dye is sucked into the mouth by their children, it will hurt the children's respiratory tract and digestive tract.

In addition, according to the statistics published by the General Administration of quality supervision, inspection and Quarantine of the General Administration of China in 2017, 22 batches of ZARA products were destroyed due to disqualification, and the Ph value was not qualified and the color fastness to rubbing was not qualified as the hardest hit. It is reported that pH value is too high or too low, will damage the skin pH balance, causing skin allergy or infection.

In fact, the product quality problem has brought many complaints to ZARA. Consumer reports in micro-blog, black cat complaints, consumer protection and other platforms in the first half of 2019, the complaint data found that ZARA frequently complained of customers in terms of product quality problems and after sales progress.

In May 16th, consumers complained of complaints on the black cat complaints platform, claiming that the first time they wore ZARA had quality problems, and buyers showed at least dozens of people had the same problem, but sellers did not solve them for more than 15 days and did not acknowledge their quality problems.

Here, this magazine reminds consumers that when buying clothes, they should first look at the tag and the water mark. The formal tag should be complete in content and clear in handwriting. Generally speaking, the quality of the product can be seen from the tag and the washing mark. Secondly, the conventional properties such as the material quality, the handle and the needle work are observed. At the same time, we should observe the existence of harmful substances such as irritating gas and peculiar smell which affect human health.