Electricity Supplier Has Become A Distributor Of Fried Shoes, Who Is Secretly Operating.

Like the raging fire in the two grade market, the electricity supplier is obviously absent, even in the eyes of many makers and retail investors. Recently, the Beijing Commercial Daily reporter found that some bloggers played the role of "experts" in the electronic commerce platform, releasing information about the timing of buying and selling, which became a reference index for casual traders to buy and sell shoes. Even some buyers maliciously "lock single", resulting in a transaction aborted. The e-commerce platform that guarantees the shoes is aware of the risk of fried shoes, and lists various measures to eliminate short-term profits. However, in the short term, various measures have little effect.

　　 Electricity supplier to become the entrance of fried shoes

The "extreme phenomenon" of this kind of "fried shoes" is even more common in the information symmetric business platform. Originally a popular sneaker culture in a small circle, it has become the object of most people's desire to make quick money and hot money. Because of the identification of genuine and fake services and the fast turnover of trading information, the platform and the nice are many "professional makers" and "outside circles" distribution centers. Some people hope that the platform can provide fair and reasonable transactions, while others hope to make steady profits in the above platforms.

In the two tier market, the price of sports shoes is "flying to the clouds" for a while, and then "bottom", which is unavoidable in the electronic business platform. Beijing Commercial Daily reporter from the shoe shoe trading platform nice data found that, with the August fried shoes wind in the past, in the early September, a number of hot money shoes prices overall showed a downward trend. For example, the hot shoe AIR JORDAN 1 RETRO HIGH OG 2019 version "FIRST CLASS FLIGHT" has fallen from nearly 13 thousand yuan to 6000 yuan.

In September 1st, the AIR JORDAN 4 RETRO SE "FIBA" 2019 edition World Championships also fell back from the 4000 yuan to the original price of more than 1000 yuan. A shoe friend said that he had bought several pairs of Jordan 1 first class sneakers, and now he has lost more than 10 thousand yuan.

The so-called "cloud buying shoes" refers to the fact that sellers and buyers do not trade shoes as entities, and shoes become virtual goods in them. Take the nice platform's guarantee sale as an example, by depositing the shoes of the seller in the warehouse of the platform, the buyer can sell it quickly and let the next buyer pick up the dish. On the platform, users can intuitively see the volume and volume of transactions generated at different times.

Many buyers and sellers who do not want to be named told the Beijing Commercial Daily that poison and nice were the gathering place for sports shoes lovers, and naturally they became the distribution centers of fried shoes. "This kind of platform has the function of depositing, temporarily buying the shoes waiting for the price to go up and changing rapidly, will borrow the platform to deposit. This saves the delivery cost of repeated mailing, and the most important thing is to ensure the circulation of shoes in a short time.

Liu Chang, who has already had more than two years of fried shoes, has admitted: "when shoes are fried, the price of shoes can not be changed for a second. The last second is still soaring, and the next may be a sharp fall. If you do not sell quickly when prices rise, you can only blame yourself for slowing down. The consignment function of the platform just solves the time problem.

Liu Chang, who has earned hundreds of thousands of dollars through fried shoes, said he was only a retail investor. He could not compare with the dealer who had a strong source of money and hands. "They almost become a career in fried shoes, most of them are not for love and collection of sneakers. Fried shoes have made some of the shoes trading platform out of control. People who really love shoes often can't buy shoes.

Nice CEO Zhou first told the Beijing Commercial Daily reporter that "shoes belong to consumables, and important lovers gathered to form a sneaker culture. When the supply is less than the demand, the price of the shoes will rise, and the premium will be a normal market behavior within a certain range. The current malicious speculation has undermined the fairness of the industry, and has also allowed some real fans and collectors to not buy shoes.

　　 Malicious lock damage transactions

The heartbeat caused by fried shoes and the probability of order transaction are all consequences of human manipulation.

Li Ge, a friend who had just started playing with fried shoes, told the Beijing Commercial Daily reporter that he had bought several pairs of shoes on the Nice platform's pre-sale guarantee, and the result had never been sold. "I put the lowest price at the moment, and someone will get a lower price immediately." In fact, many people suffer from "cloud" buying shoes. Another player claimed that he had been locked up for 10 minutes when he secured the advance sale, which resulted in the loss of the transaction time and the loss of money. For the "lock list", the player explains: "for example, a pair of shoes with a price of 1000 yuan, you sell 1100 yuan, others sell 1200 yuan. If someone buys your 1100 yuan but doesn't pay, the system will give priority to the price of 1200 yuan, and you may miss the time.

The so-called lock list is the use of multiple mobile phones at the same time to buy a shoe at the same time, but does not pay; this will lead to a sharp reduction in the number of shoes, and the seller will facilitate the use of the "time difference" to raise or lower the price. Zhou told the Beijing Commercial Daily reporter that malicious locking is a strictly prohibited act by Nice. After a month on the line, nice encountered malicious locking. Many cell phones kept locking up, so that users who wanted to buy shoes had no shoes to buy.

In the announcement issued by nice in August 12th, as of August this year, the ne platform had blocked 64 users who had breaches of the code and modified the platform's anti lock strategy. "If the sales volume of a particular shoe suddenly soared, or the trader repeatedly operated in the same identity, the platform system would automatically recognize it. This behavior is like a single brush. Zhou stressed.

From the bottom of my heart, I like the culture of sneakers, because of the psychology of following suit and comparisons and the vigorous demand of the market for sports shoes, all the makers and retail investors have consciously carried out "lock list", "brush list" and "fried shoes". A retail investor who doesn't want to be named says frankly: no one wants to sell his shoes in his own hands. "If you are in the two tier market, you will lose more than a few hundred dollars at the end of the official selling price, and if you sell it at a lower price, you will lose it completely." He said, in order not to let shoes hit in the hands, as long as it is the way to raise the price of shoes, makers and retail investors are willing to try. "The platform really does not want to lock up single, fried shoes and other behaviors appear frequently, but we have more ways to circumvent the inspection."

The above retail investors do not want to talk too much about the way they are circumvent. The reason is "they should be mixed up in this circle". He only tactfully expresses that there is a tacit understanding between the platform and the dealer, so long as the line is not, it will not be punctuated.

In the process of frying shoes, many people remain enthusiastic despite the risk of being locked up. A pair of Lakers scraper shoes jointly sponsored by Nike and Jordan has already paid more than 60 thousand people on the ne platform. It only lasted 12 hours from 12 a.m. in September 1st, and the transaction price dropped from 6382 yuan to 4938 yuan. Despite the drop in price, many people still look forward to the overturn of this pair of shoes in a group of more than 200 people.

　 Reaping the interests of retail investors

It's not just "cloud fried shoes". On all kinds of sports shoes trading platform, the hot trend is no longer the trend, but the investment analysis of tennis shoes for netizens. Some famous shoe makers on some platforms even have more than 200 thousand fans. After in-depth understanding, the Beijing Business Daily reporter found that in fact, a large number of people who were attracted to the circle due to the heat of fried shoes were not too clear about the industry status of the shoe circles, and the investment intentions of the shoes were also more dependent on the bloggers' judgment. So on the platform, some bloggers also play the role of "experts", releasing their buying trend, when they sell and the future trend of their sneakers. These opinions have become references for foreign investors and even become wind vane.

Among them, the color value, joint name, limited number, code number and star effect of the shoes become the main criteria for recommending investment. For example, the number of gold code men is 42-43 yards, and women's 36-38 yards are highly sought after. The transaction price will be higher than other shoes. But not every shoe's Gold code is 1000 higher than the ordinary code, many shoes price is 2000-3000 yuan, the gold code is higher than the common code average 100-200 yuan.

Zhou explained that the production of shoes and shoes has a certain effect on the price of shoes in the two tier market. "For example, the demand for shoes of 41 yards is greater, but the output of brands is less, which determines that the price of 41 yards shoes will go up even more. Because Asians have a smaller shoe size, women and students are becoming more enthusiastic about sneakers. Smaller shoes tend to maintain a higher premium rate. This is actually a process of value matching. "

Whether the bloggers are sharing the experience or the deliberately arranged array of dealers is hard to distinguish clearly in the current stage. A shoe friend who did not want to be named told reporters that he had bought two pairs of AIR FLIGHTPOSITE ONE in 2019, and he spent 7000 yuan on her shoes. Fortunately, early selling, only more than 300 loss, and now a pair has dropped to more than 1000 yuan.

According to industry insiders, some bankers who have the advantage of capital will deliberately guide retail investors to buy, thereby stimulating prices and selling their goods at high prices. Liu Chang has some reluctantly explained that now see the fried shoes can earn money to come in the retail, a few will earn tens of thousands, most of them are at a loss, profits have been taken away by the dealer.

A blogger with more than 9000 fans said that some of his friends sold shoes by talking about channels, and then stocking them for sale. Not everyone had such good luck. "Nowadays, people do not need to rely on the delivery channel, no need to store up goods or even shoes, and they are also harvesting some of the trust and interests of outsiders."

　　 The market needs to be strengthened.

In order to solve the problem of malicious fried shoes, the platform is formulating corresponding rules in succession. Poison App, director of external communications, said publicly that "poison App is upgrading its platform governance measures through upgrading and optimizing platform compensation mechanism, so as to eliminate the behavior of shoe speculation and protect the rights and interests of buyers and sellers." App We also call on both domestic and foreign industries to work together to optimize the shopping experience of the trend consumers.

At the same time, NE is also taking action. In August 5, 2019, the nice platform charges 0.5% Commission on orders for frequent cancellation of purchase orders within 30 minutes, raising the cost of malicious brushes to raise the price of shoes, and increasing the cost of frying shoes to curb malicious fried shoes. In August 8th, nice set up the wind control group, banned 30 malicious users and joined the nice blacklist. The wind control group carried out the omni directional supervision and management of the nice platform transactions, reducing the risk of buying and selling transactions, and cracking down on malicious shoes and brushes.

"With more fans coming to the electronic business platform, competition is becoming more and more intense." Zhou Shou said, "shoes trading is a normal market behavior. We encourage more free transactions to bring fairer market and price, but this can never be an excuse for some users to make short-term profit and malicious speculation."

It is understood that the overall premium rate of sports shoes in the sports shoes trading platform is around 30%, and the premium rate of the new YEEZE 500 is 20%.

As a matter of fact, in September, the cooling of fried shoes was finally welcomed, but the tide trading platform led by nice and drugs still faced severe challenges. In July and August, the heat of the fried shoes attracted a large number of speculators to enter the office. From September to September, a large number of hot shoes went up and down or even fell sharply.

This phenomenon, Li Yongjian, director of the Internet Economics Research Office of the Chinese Academy of Social Sciences, analyzed and pointed out that both sides of the online transaction are trading in the absence of physical objects, and sellers earn profits through the differential. Such platforms actually transform these products into financial products, which may involve the issue of financial supervision on the online shoe market. In addition, the identification and guarantee of sports shoes and the volume of goods in line are all the risks faced by the platform.

In the process of consumption upgrading, consumers will naturally pursue hot money. The current consumers have their own aesthetic system and walk on the personalized route. In the view of Zhou's head, the shoe trade is a free pricing market. The platform can not clearly stipulate the extent of price increase and price reduction, but it has an obligation to prevent the emergence of malicious speculation.