Sales Of Clothing Are Falling, So What About Men's Brands?

Recently, the National Bureau of statistics released consumer data show that since the fourth quarter of 2017, sales of clothing and cloth have declined in varying degrees, while the sales of clothing in 2018 dropped by 24.8% to 54 billion 60 million compared with 2017. In 2018, the proportion of clothing consumption per capita in the national consumption expenditure was 6.5%, down 0.3 percentage points from the previous year.

The decline of per capita clothing expenditure has a direct impact on garment enterprises and brands, and sales turnover varies from brand to brand. In 2018, the total retail sales of the major retail enterprises in China decreased by 4.2%. Sales of clothing and clothing retail sales have all seen a downward trend. It is said that the clothing industry is in trouble and has not come out. But from the first half of the men's brand performance, business revenue has basically become an upward trend. This article is a glimpse of the one or two of the garment industry in the first half of 2019.

As the national brand's men's clothing, Hai Lan's home is still alive and well, and both operating income and net profit have reached double growth. Data show that in the first half of 2019, Hai Lan's home business realized a business income of 10 billion 721 million yuan, an increase of 7.07% over the same period last year. The net profit attributable to the listed shareholders was 2 billion 125 million yuan, an increase of 2.87% over the same period last year. From the data, we can see that the diversification, juvenation and new retail transformation of Hai Lan's home have played an effective role, providing a new growth point for performance.

Hai Lan House said that in the future, it will also adhere to the needs of consumers, and through the analysis of sales data, expand product style and innovative product styles, constantly enhance the product's richness and depth of development, so as to cover different market segments.

Despite the sell-off of investment assets, it is precisely because income in this area has brought growth to the performance of the birds. Reported bird business revenue of 1 billion 430 million yuan, an increase of 1.21% over the same period, net profit of 107 million yuan, net profit to 112 million yuan, an increase of 183.49% over the same period. A large proportion comes from government subsidies. The news bird said that the main period was the HAZZYS brand continued to grow during the reporting period, and the news bird brand was developing steadily. In addition, the electricity supplier channel grew 24.78% to 174 million yuan over the same period.

As a Menswear brand, the growth channel of revenue is still dependent on investment. The net profit increased by 16 thousand and 900 yuan, an increase of 304.64% over the same period last year, resulting from the disposal of Limited by Share Ltd shares held by the Treasury securities held during the reporting period. If the non recurring gains and losses such as investment income and government subsidies are deducted, the business of the king of nine herd is going down.

In the first half of this year, Busen has achieved a certain degree of growth in revenue and net profit in the first half of this year. Busen's net profit attributable to shareholders of listed companies -431.68 million yuan, an increase of 66.11% over the same period, although it is still in the loss, but increased compared to last year.

The dispute between Busen's current controlling shareholders and major shareholders is continuing, causing internal and external troubles. Even so, Busen's clothing business continued to actively layout and implement the new retail mode that integrates online and offline to accelerate the strategic layout of fashion apparel industry layout.

The image of "Lai Chao" becomes more and more obvious, and the way of transformation is faster and faster. In the first half of the year, Li Lang launched a new shoe production line, which realized the whole body of men's wear, shoes and socks and accessories. China's chairman and executive director, Mr Wang Dong Xing, said the increase in the first half of the year reflected a further increase in sales effectiveness of the retail store. Among them, the growth of footwear products was strong, and sales increased by more than 3 during the period.

GXG, the menswear brand, successfully landed at the HKEx in May this year. As the first financial report after the listing, net profit fell. In the first half of 2019, the operation income of Mu Shang Group was 1 billion 686 million yuan, an increase of 10.6% compared with the same period last year, with net profit of about 88 million 200 thousand yuan, representing a decrease of 17.9% over the same period last year.

The growth of mousse group's business revenue is mainly due to multi brand strategy and new retail development mode, including self run stores, distribution shops, partnership shops and online channels. Online channel sales maintained a high growth rate and ranked first, accounting for 33.4%.

The seven wolves bought Karl Lagerfeld at a loss and did not bring growth to the group. Net operating cash flow of seven wolves also dropped sharply, down 52.23% compared to the same period last year, -1.74 billion yuan. The seven wolves indicated that the increase was mainly due to the increase in advertising and business service fees. At the same time, the seven wolves continue to revolve around the "industry + investment" in the field of fashion and large consumer areas to expand the advantages of the project, mining new growth forces, and will deepen the new retail reform, and promote the improvement of management and innovation, and strive to achieve "take root, lean growth."

In the market dominated by young people, the red bean men's clothing also began to attack younger, and boarded the fashion week in Milan in September 13th. With the light fashion concept, the red bean voice has changed to the international fashion industry and transformed into a younger brand image. The strategy of continuous youth has brought growth to red beans. In the first half of 2019, revenue grew by 1.1%, Hodo menswear achieved 1 billion 26 million of operating income, and gross profit margin increased by 4.55% over the same period last year.

Last week, the modern Avenue announcement showed that 8 bank accounts and the real controllers were frozen on a large scale and the situation was not satisfactory. In the first half of the year, morden Avenue was also faced with the situation of many executives leaving, and the overall development was unstable. Modern Avenue indicates that the progress of upgrading and transformation has been progressed, which is reflected in the continuous optimization of the business structure and the continuous enrichment of the channel mode.

The half year performance of the nine men's clothing enterprises can be said to be fluctuating. Overall, the business revenue of the nine enterprises has increased to varying degrees, while profits are not. Hai Lan's home, Busen, news bird, Lun Lang and nine Mu Wang have achieved double growth in revenue and net profit, while net profits of seven wolves, modern Avenue, red beans and mozang group have declined. The development of the market in the clothing industry has caused a certain negative impact on the brand of enterprises. The emergence of tide brands has encouraged young consumers to stay away from traditional men's wear brands, and sales have been declining.

The following are nine men's clothing brands in the first half of 2019:

Hai Lan's home

Hai Lan's home disclosed the annual report of the first half of 2019 last week. During the reporting period, the company's operating income exceeded 10 billion, recording 10 billion 700 million yuan, an increase of 7.07% over the same period, and net profit rose 2.87% to 2 billion 130 million yuan. Revenue from direct stores rose 132.9% to 593 million yuan, and franchisees and other revenue grew 3.45% to 8 billion 889 million yuan.

Busen

In the first half of 2019, Busen realized operating income of 181 million yuan, an increase of 4.35% over the same period last year, and realized a net profit of -431.68 million attributable to shareholders of listed companies, an increase of 66.11% over the same period last year.

Wedding bird

During the reporting period, the news birds achieved operating income of 1 billion 430 million yuan, an increase of 1.21% over the same period, and realized a net profit of 112 million yuan attributable to the listed shareholders, an increase of 183.49% over the same period last year.

lilanz

In the first half of June 30th, the income of the company increased by 19.1% to 1 billion 540 million yuan, up 19.1% from the same period last year. Net profit rose 14% to RMB 390 million and net profit margin 25.2%.

Joeone

In the first half of 2019, the business income of nine Mu Wang was 1 billion 353 million yuan, an increase of 7.33% over the same period. The net profit attributable to shareholders of listed companies was 325 million yuan, an increase of 23.69% over the same period last year. Among them, the apparel industry revenue reached 1 billion 316 million yuan, an increase of 7.28% over the same period last year.

Seven wolves

Seven wolves in the first half of 2019, operating income of 1 billion 555 million yuan, an increase of 6.55% over the same period, attributable to shareholders of listed companies net profit of 123 million yuan, down 8.42% over the same period.

Modern Avenue

In the first half of 2019, the operating income of modern Avenue was about 703 million yuan, an increase of 9.15% over the same period last year. Net profit attributable to shareholders of listed companies was about 31 million 251 thousand and 700 yuan, down 40.69% from the same period last year; net profit attributable to shareholders of listed companies after deducting non recurring gains and losses was about 29 million 982 thousand and 900 yuan, down 42.46% from the same period last year.

Red bean

In the first half of 2019, red beans realized operating income of 1 billion 244 million yuan, an increase of 1.1% over the same period last year, and realized a net profit of 94 million 799 thousand and 500 yuan attributable to shareholders of listed companies, down 14.77% from the same period last year.

Mu Shang Group

In the first half of the year, 2019 of moussing group achieved operating income of 1 billion 686 million yuan, an increase of 10.6% over the previous year, a net profit of about 88 million 200 thousand yuan, a decrease of 17.9% over the same period last year, and a net profit of 89 million 670 thousand yuan for the parent company, a decrease of 18.84% over the same period last year.