Ten Details That Should Be Paid Attention To In The Selection Of Women'S Wear Franchised Stores
A good shop site can bring performance and passenger flow to the store. The location of the site is directly related to the success or failure of the business. The first thing to consider in opening a shop is the location problem. Only by finding a good shop site can we lay a good foundation for success. So how do we open a women's clothing store? Today, women's clothing comes to share ten details that should be paid attention to when choosing a location for women's wear.
1, convenient transportation
The location of the clothing store is located near the main station, or in the street where the customer walks less than 20 minutes. Choosing which side is more conducive to business, it is necessary to observe pedestrian flow on both sides of the road and take the side with more pedestrians as the best.
2. Close to the places where people gather.
Such as theaters, cinemas, parks and other entertainment places, or nearby factories or offices, it can attract pedestrians and pedestrians. On the other hand, it is easy for customers to remember the location of the store, and the customers who have been introduced to others will be easier to guide.
3, choose a place where population growth is faster.
The development of enterprises, residential areas and municipal services will bring more customers to the shops and make them more potential in operation.
4, choose one side with fewer cross streets or obstacles.
Many times, pedestrians want to cross the road, so they concentrate on avoiding vehicles or other pedestrians and pedestrians, ignoring the shops on one side.
5, select the area that spontaneously forms certain market.
In a long term operation, a market in some street will spontaneously form a "centralized market" for the sale of certain commodities. It turns out that for those shops that run durable goods, the location of a clothing store can attract customers if it can be concentrated in a certain location or block. Because people think of this place when they think of buying something.
6, choose address according to the content of operation.
Different types of goods are sold in stores, and their requirements for store locations are different. Some shops require large areas such as clothing stores and small supermarkets, but not all shops are suitable for people in crowded places, such as health care stores and elderly service centers, which are suitable for remote and quiet places.
7, we should have a sense of "big money".
The location of a clothing store opens near a famous chain store or brand store, or even opens next to it. It is adjacent to supermarkets, shopping malls, restaurants, 24 hour drugstores, coffee shops, tea art galleries, bars, schools, banks, post offices, laundries, printing shops, community service centers, community cultural and sports activities centers, etc. For example, if you want to manage food, you shop around McDonald's and KFC. Because these famous western fast food restaurants have done a lot of careful market research before choosing the store. After opening them, they can not only save time and energy, but also use their brand effect to pick up some customers.
8. Located in the commercial center street.
Eastward and eastward, it is best to sit south facing the street; north-south to the street is best to go west to East and to the northwest corner at the crossroads as far as possible. In addition, the fork road is a good place; it is not advisable to open shop on the slope road; the level of the road surface and the shop floor can not be too different.
9, choose a shop with advertising space.
Some stores have no independent facade, and they naturally lose their independent advertising space before the shops. They also make you lose the "marketing" wisdom in front of the store.
10, choose the location from cold to hot.
The location of the clothing store is better than choosing the location of the store that is now favored by the merchants. It is better to choose the streets or urban areas that are not hot from the cold in the near future.
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