What Is A Blind Box? Behind The Waves Is Not The Simple Way To Buy A Buyer.

Recent exploding on the Internet Blind box Have you ever heard of it?

When we know that this is a disguised selling and selling technique, many people are in a hurry. What's more, like a couple in Beijing, they spent 4 months smashing 20W to buy a pile of dolls, What?

However, the so-called blinding box is by no means simple to buy a toy or a toy. First of all, we need to know where the blind box comes from.

Wei What is blind box?

The blind box originated from Japan, but its earliest origin should be traced back to the last century 20s's popular eggs in the United States, the kind of "adult toys" filled with snacks or sweets.

At present, the blind box refers to the boxed toys with different kinds of dolls and no reminders on the outer packing, which are usually sold on a serial basis.

In 2004, the Japanese Dreams issued the first generation of Sonny Angel. The next year, the little boy with big eyes and small wings narrowed down into a mini version and stuffed into the blind box, opening the legendary journey.

In addition to Sonny Angel, the most popular figure in the blind box is Molly doll.

Since 2016, this toddling little girl has quickly become the top card of POP MART by virtue of constellation blind box, which is popular throughout the country.

In addition to the above two "big God" blind box characters, the Japanese toy factory's Bearbrick building bear and Xiaoxia house, red Ali and other roles are equally good.

Why is the blind box burning?

In fact, it seems unfair to burn the blind box. The average price of 40-70 yuan is not affordable to the people.

Pick up a shake, but feel happy because you don't know what is inside. It feels like gambling.

However, the blinding box can only be regarded as the entry level of the tide play. And there are only 0 and countless times of infatuation.

When you buy ten or even more than 20 times that year, you can not buy those 1-2 hidden funds, and there are players waiting for you from the second-hand trading platform such as idle fish.

Some people have calculated an account. Selling a blind box can earn 22-40 yuan, with an average profit margin of around 58%.

If you sell 50-100 units a day, you earn 3-6 yuan per month, and it takes about 4-6 months for a physical store to get back. Every year there is 20-30w net income.

Therefore, under the double temptation of curiosity and speculation, the blind box economy has already surpassed the trend of selling shoes, becoming the most hardcore method of burning money in 9012 years.

In addition to the bubble Matt, there are also 52TOYS, Meng Qi and lucky box, which focus on the development of IP, and have joined the tide playing army. At present, these families have also won the A round and angel's tens of millions or even hundreds of millions of financing, and the strength can not be underestimated.

To sum up, behind all the explosions are businessmen's carefully designed money collection schemes.

Every adult has been a baby, but please those who sell blind boxes do not suppress our pursuit of childhood dreams.

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