[Electricity Supplier Fast Review] 1997-2019: Number Of 22 Years Of Reading Electricity Supplier Development Process And Future

　　 I. background of events

October 1, 2019 is the 70th anniversary anniversary of the founding of the People's Republic of China. Since the 70th anniversary coming of the founding of new China, since 1997, the e-commerce industry in China has gone through 22 years of rain and wind, starting from the birth of China's first vertical B2B commercial website, "China Chemical Network", including: 8848, the emergence of e-commerce platforms such as Alibaba, eBay, Dangdang and so on. It has opened up the prelude to the development of e-commerce. In the 22 years, the tremendous development of e-commerce in China has now shown a strong driving force in promoting consumption and structural adjustment, and has become a new driving factor for national economic and social development.

In recent years, the government has launched relevant policies around "Internet +", supply side reform and "one belt and one road" to actively promote the development of the electricity supplier market. With the continuous deepening of the "Internet +" action, the electricity supplier market has made efforts in the field of segmentation. Agriculture and cross-border electricity providers have become the key areas. In addition, the introduction of the policies and regulations of "Internet + circulation" and financial services has enhanced the supporting facilities of the electricity supplier market. The supply side reform promotes the increase of consumption in the national economy, thereby promoting the upward link of the downstream consumption chain of the industrial chain and providing a good opportunity for the development of the electricity supplier.

　　 Two, main data

　　 The scale of e-commerce transactions: In 2018, the scale of e-commerce transactions in China was 32 trillion and 550 billion yuan, an increase of 13.5% over the same period last year, accounting for 36.15% of China's GDP90.03 trillion yuan in 2018. Among them, B2B electricity business volume of 22 trillion and 500 billion yuan, retail electricity business volume of 8 trillion and 560 billion yuan, life service business transactions 1 trillion and 490 billion yuan.

(source: Internet society, "electronic treasure")

　　 Netizens size: As of June 2019, the number of Internet users in China reached 854 million, the Internet penetration rate reached 61.2%, the number of mobile phone users in China reached 847 million, and the proportion of Internet users using mobile Internet reached 99.1%, up 0.5 percentage points from the end of 2018.

　　 Online shopping user scale: As of June 2019, the number of online shopping users in China reached 639 million, accounting for 74.8% of the total Internet users.

　　 Electricity supplier listed companies: As of June 30, 2019, there were 57 e-commerce listed companies in China, with a total market value of 4 trillion and 947 billion 485 million 200 thousand yuan, accounting for 8.5% of the total market capitalization of A shares in Shanghai and Shenzhen two cities in the first half of 2019. Among them, the total market value of B2B electricity supplier listed companies is 45 billion 941 million 700 thousand yuan, accounting for 0.93%; the total market capitalization of B2C electricity supplier listed companies is 4 trillion and 17 billion 69 million 700 thousand yuan, accounting for 81.19%; the total market value of cross-border electricity listed companies is 37 billion 731 million 700 thousand yuan, accounting for 0.76%; and the total market value of life service electricity supplier listed companies is 846 billion 742 million 100 thousand yuan, accounting for 17.11%.

(source: Internet society, "electronic treasure")

Electricity supplier listed companies are distributed in the B2B business, B2C business, cross border electricity providers, and life service business. Among them, B2B electric business category (8 companies): Shanghai Steel Union, Zhuo Er Zhi Lian, ST Guan Fu, business treasure, focus technology, *ST Ou Pu, Huicong group, and Koto core city; B2C electric business category (24 companies): Suning.com, temple library, jumei.com, Antarctic electricity supplier, China has a lot of praises, many spells, baby tree group, group car net, interesting shop, such as Han, Gome retail, royal household, gather together, Alibaba, Jingdong, vip.com, excellent letter, millet group, 1 drug net, mogujie.com, Lok Xin, Bao Zun electric business, micro Alliance Group, and Song Li Si. Cross border electricity providers (7 companies): Guang Bo shares, Hua Ding shares, cross border links, Tian Ze information, liaison interaction, Xinwei international, Lanting Pavilion gathering potential; Life service business category (18 families): Ctrip, road cattle, 58 city, no worries, Soufangwang, Lok Ju, Ping Hao doctor, who learn, Ali pictures, Ali health, Qi Yi technology, the US group comment -W, the same Cheng elong, new oxygen, Swiss coffee, worry free English, cat eye entertainment, New Oriental online.

(source: Internet society, "electronic treasure")

　　 Electric Unicorn: As of June 30, 2019, China's "Pan business" unicorn total of 146, with a total valuation of 4 trillion and 900 billion yuan. Top10 rank: dripping trip, hungry / word of mouth, melon seeds used car, chain home, beautiful vegetable net, room many, VIPKID, big search car, freely, Huitong da.

(source: Internet society, "electronic treasure")

　　 Electricity supplier investment and financing: In the 22 years of 1997-2019 years, there were 6070 investment and financing events in China's e-commerce industry, and the total amount of financing was 699 billion 61 million yuan. Among them, 713 cases of B2B electricity supplier financing, amounting to 114 billion 983 million yuan; retail electricity supplier financing events 1691, the amount of 210 billion 540 million yuan; life service business financing events 3216, the amount of 327 billion 728 million yuan; cross-border electricity supplier financing events 450, the amount of 45 billion 810 million yuan.

　　 Three, expert comments

　　 (1) what is the development process and achievements of China's electricity supplier 22nd anniversary?

　　 Viewpoint 1: electronic commerce has become the focus of national development in all aspects of life in 22 years.

Cao Lei, director of e-commerce research center, said that from 1997-2019 years, China's e-commerce industry has experienced 22 years of development. In 2018, the scale of e-commerce transactions in China has accounted for 36.15% of GDP in China. E-commerce has become the main driving force of business innovation in twenty-first Century. It has shown a strong driving force in promoting consumption and structural adjustment, and has become a new element driving the development of national economy and society. It also provides a platform for technological progress and innovation.

Over the past 22 years, e-commerce has expanded to many areas such as life service, medical treatment, entertainment, social networking, finance and so on. Its competitive structure has also been shifted from website to King and service to the king and to the era of content being king. From the central to the local, the electricity supplier has become the focus of development. Domestic e-commerce is also moving forward from the consumer Internet to the industrial Internet. As a prominent representative of the digital economy, e-commerce has shown unprecedented development potential in promoting consumption, ensuring growth, adjusting the structure and promoting transformation. It has also provided a broad space for the development of public entrepreneurship and innovation. It has become an important driving force for China to cope with the downward trend of the economy and drive the development of economic and social development.

　　 View two: 22 years of industrial electricity providers have experienced three development stages and the second half has broad opportunities.

Starting from the first B2B e-commerce platform in China, which was born in Hangzhou in 1997, began reviewing the development of B2B business in the past 22 years, and the industry is still in a period of rapid development. In response, Zhang Zhouping, director and senior analyst of B2B, director of the e-commerce research center, said that B2B electric business started early, and its development process can be divided into three stages: information service stage, transaction service stage and supply chain integration stage. B2B will open up the upstream and downstream links of the supply chain, and provide a series of services including logistics, data analysis and financial credit to the buyers, so as to achieve industrial empowerment.

The value of B2B's e-business platform's supply chain service lies in the "four streams" of e-commerce (business flow, logistics, information flow and capital flow). Value-added service has become the main source of revenue of the company, breaking through the bottleneck of the main profit pattern of membership fees, advertising fees and commissions. At the same time, with the arrival of the B2B3.0 era, the supply chain service has been taken seriously, and the vertical B2B business has begun to receive widespread attention. Vertical B2B business providers can provide more supply chain services that meet the needs of downstream customers based on their own deep understanding of the industry.

　　 Viewpoint three: retail electricity supplier leads industry development for 20 years, industry competition pattern is fixed.

Cao Lei, director of e-commerce research center, said that in 1999, with the emergence of B2C, e-business platform such as 8848, eBay and Dangdang, it marked the birth of the retail business. The network effect of the electricity supplier industry is remarkable. Because it is not limited by the regional restrictions, the business mode greatly improves the matching efficiency and the big data feedback. Under the help of capital, the head traffic platform has formed a winner take all situation. In the online shopping market, Alibaba and Jingdong account for 3/4 of the total market share, followed by many companies, Suning, vip.com and so on.

Cao Lei also said that the current retail electricity market is developing rapidly, and the scale of China's online retail transactions in 2018 amounted to 8 trillion and 560 billion yuan. In 2018, Tmall's double 11 shopping Carnival reached a final turnover of 213 billion 500 million yuan, which made people see the great potential of China's online retail market. In the future, as the brand awareness of consumers continues to improve, the B2C mode will provide consumers with better product quality and service guarantee, and its proportion in the online retail market will continue to improve.

　　 View four: cross-border electricity supplier 22 years of development is still in a period of rapid development, two-way flow of imports and exports

Zhang Zhouping, director and senior analyst of B2B, director of the electronic commerce research center, and the director of the cross-border electricity business department, said that starting from the cross-border electricity export business, looking back at the past 22 years of cross-border e-commerce in China, the industry is still in a period of rapid development. It was born: Ali international station, speed sell, cross border pass, Lanting Pavilion gathering potential, rod Valley, Anke innovation, Dunhuang network, Tmall international, koala sea purchase, ocean pier, Xiaohong book, honey bud, Feng Xi Hai Tao and other platforms. Driven by policies, cross-border electricity providers have gradually improved in terms of payment, tax refunds, logistics and overseas warehouses. At the same time, cross-border electricity providers have introduced large amounts of capital through the way of listing or mergers and acquisitions, and entered a period of rapid expansion. In the future, how to enhance customer experience and other soft power will become the core of enterprises in addition to "capital", and the indicators such as product differentiation, scale concentration, platform and traffic conversion rate will become the key factors that will continue to drive the growth of enterprises.

Zhang Zhouping also pointed out that under the current stage, the import and export electricity supplier is still in the period of rapid development of the scale. In order to improve the visibility, sales volume and quickly occupy the overseas market share, the export business needs large-scale inventory support. "Burning money" has become an inevitable trend. From the main self operated cross-border e-commerce platform, with the large scale upgrading of operating cash flow negative, it has become a common phenomenon in the industry.

　　 View five: life service business resources to the head of the collection of 45 unicorns valued at over $160 billion.

Chen Liteng, an e-commerce analyst at the network business research center, said that China's life service e-commerce market started around 2003. It has gone through the market exploration period mainly based on public comment, word of mouth, information dissemination and other aspects, as well as the market cultivation and shuffling period of the 1000 regiment war. Since 2013, Alibaba, Baidu and Tencent have begun to plan their life services. Since 2015, life service providers have been involved in 58 major cities, such as merger and acquisition, merger of the US public comment, the merger of Ctrip and the acquisition of Baidu. Various platforms such as the US group, the panning ticket, the Ctrip, the drop and many other platforms have been preserved after market verification, and the market resources are concentrated on the head.

In addition, life service e-commerce industry has also emerged a number of "unicorn" platform. "Electricity treasure" monitoring data show that, until now, the life service providers have been born with dripping, hungry, or word of mouth, chain stores, housing, VIPKID, car rental, API counseling, harrow travel, panning tickets, iTutorGroup, tuba rabbit, 1 door 1, piglets short rent, road home network, NetEase Road, 58 home, Hornets nest 45 "unicorns", with a total valuation of over 160 billion dollars.

　　 View six: the development of e-commerce supervision from barbaric growth to standardized management development

Dong Yizhi, a research fellow in the electronic commerce research center of the network society, and lawyer of Beijing Yida (Shanghai) law firm, said that In the past 22 years, China's electricity supplier industry has developed from barbaric growth to standard regulation at the regulatory level. Objectively speaking, the early development of e-commerce industry in China is actually a process of imitating the development mode of foreign countries. But from the regulatory level, we are very different from foreign countries. First of all, the legal system is different. In the process, there are many gaps in supervision, which actually have been wandering on the edge of supervision, so there are also many problems. However, we are brave enough to face this barbaric growth. The vertical areas of every industry have gone through the barbaric growth. Then we gradually realize the regulation of regulation and go on the right track, and gradually eliminate it. After all, cyberspace is only the extension and expansion of the real society on the Internet. It is by no means an out of law place.

With the introduction of the e-commerce law, there has been unprecedented innovation in legislation, law enforcement and justice, including the establishment of the Internet court. Therefore, innovation is the main theme of the legal construction of e-commerce. The regulation of the future will be further strengthened, from the originally loose, slightly regulatory nature of water supervision gradually to strict supervision, and the future supervision of the electricity supplier will be more closely linked with technology. When regulation is closely integrated with technology, the grey area of corporate behavior will gradually be exposed to the sun.

　　 (two) what direction will China's e-commerce industry develop in the future?

　　 Trend 1: China's industries will fully meet the arrival of the "supply chain +" era.

Cao Lei, director of the electronic commerce research center, gave bold predictions: In the next 3-5 years, China is experiencing a great market opportunity from "Internet +", "sharing +" to "intelligence +" and "supply chain +". In the Internet + era, Web applications, APP and 3G/4G phones have been born, enabling everyone to connect to each other. Sharing + times, sharing + business models emerge in an endless stream, and are listed in the strategic planning of the party and the state. Intelligent + era, in the intelligent + era, the birth of intelligent applications, industrial APP, AI, IOT, cloud terminal, 5G, to achieve interconnection of all things. Supply chain + has been upgraded to a national strategy. It sends a clear and strong message to the whole society. China's industrial development will enter a new stage of "supply chain +".

　　 Trend two: retail electricity providers with the end of the flow bonus to improve conversion rate to become the core of development.

"With the electricity supplier reaching a certain scale, the rapid growth of traffic will eventually stop. Increasing the conversion rate of traffic will become a decisive factor for the long-term development of an electric business enterprise. The main factors to improve the conversion rate include: first, increase the number of SKU to meet more needs. With the increasing number of SKU, the electronic commerce platform can provide more products and achieve one-stop shopping experience. On the one hand, it can cover more potential customers, on the other hand, it can meet more needs of single customers, thereby increasing the conversion rate of traffic. The two is to improve the flow structure and increase the direct flow rate. The three is to bind the old users and improve the repeat purchase rate. Four is to enhance customer shopping experience. Cao Lei, director of e-commerce research center of the network society, said.

　　 Trend three: online and offline integration is the main direction of future electricity supplier development.

Baum, the research fellow of the electronic commerce research center and Bao Yuezhong, chairman of the enterprise management consulting Co., Ltd., said that the electricity supplier has played a very important role in China's consumer goods industry. From a historical perspective, it helped enterprises find an important direction and path to realize the transformation of the entire industry mode in the Internet, especially in the mobile Internet environment. In a direct sense, it helps enterprises to build two infrastructure, the first is the trading platform, and the second is the delivery of logistics. This provides two key elements for the industry transformation. The development of the future electricity supplier should develop towards the whole industry chain under the integration of online and offline. From the general trend, the future electricity supplier will be changed as a separate industrial field, or will gradually change to form an entity of electricity supplier convergence. Therefore, more substantive areas, the use of e-commerce tools and the corresponding mode to seek better development is the main direction of the future development of the industry as a whole.

　　 Trend four: industrial electricity providers return to the main battleground, and the industrial Internet industry accelerates.

Zhang Zhouping, director and senior analyst of B2B, director of the electronic commerce research center, said that in the development trend, the industry's electricity supplier has returned to the main battlefield, and the industrial Internet industry has been accelerating. At present, Alibaba, Tencent, Baidu three giants have completed the B2B oriented structural adjustment, which indicates that B2B is getting warmer and the industry internet is returning to the main battlefield. At present, in the period of rapid development of industrial Internet, the integration of industry and finance is an inevitable trend in the future, which involves upgrading and upgrading of industrial chain and reconstruction of industrial value chain. In addition, in recent years, the policies related to intelligent manufacturing and industrial Internet have been frequent. After the promulgation of the programmatic document, the development of industrial Internet has gradually entered the state guidance stage and various innovative projects from the initial argumentation stage. The industrial Internet has entered a substantive landing stage with vast space.

　　 Trend five: cross border electricity supplier low price era brand building in the past, enhance customer unit price becomes the key.

"The development of cross border e-commerce in China initially relies on the advantages of the domestic supply chain, and attacks the overseas retail market with low price products as the main force, and realizes the rapid upgrading of the scale through the price war mode. As the e-commerce website has a certain customer base, it should gradually introduce high price products, on the one hand, it can increase customer stickiness, and at the same time, it will help directly enhance the sales scale of the company. With a large number of sellers flocking to the market, the 3C products, wig, electronic cigarettes and other products with high gross margins have been gradually reduced to running volume products. Price war is a major problem facing cross-border electricity providers. The low price era of cross-border electricity supplier has passed, and the future branding construction has become the key to the development of enterprises. B2B, director of the electronic commerce research center, and director of the cross-border electricity business department, Zhang Zhouping, senior analyst.

　　 Trend six: life service providers shift from "incremental competition" to "stock competition".

"Life service e-commerce" has gone through extensive development to standardized development. With the gradual reduction of demographic dividend, the growth of user scale has slowed down year by year. The market has shifted from "incremental competition" to "stock competition". The development of future platform will be refined and digitalized to enhance the quality and service quality. AI, cloud computing and other new technologies will greatly enhance the operational efficiency of the service platform, and provide better opportunities for the development of the service industry. In addition to improving service efficiency, market sinking is also the development direction of life service e-commerce platform. Through the cultivation of a second tier market, the platform has more rich experience in technology and operation, and this has laid the foundation for platform sinking. " Chen Liteng, an e-commerce analyst at the electronic commerce research center, said.

　　 Trend seven: the development trend of electricity supplier regulation, compliance regulation and other future trends

Dong Yizhi, a research fellow in the electronic commerce research center of the network society, and lawyer of Beijing Yida (Shanghai) law firm, said that the future direction is to let nature take its course. At present, the electricity supplier supervision has been on the right track, and letting nature take its course is already on the whole trend. Followed by compliance regulation. In the past 22 years, in fact, we put these four words in the first place. In the future, compliance supervision is a "guard". Every enterprise, every platform and every practitioner should keep these four words in mind throughout the development process.