Sun Ruizhe: China'S Clothing Industry Is Facing New Changes And Moving Towards High Quality.

The prelude to the high quality development of China's garment industry has been opened. Each of us is the beneficiaries, witnesses and pioneers of great history and great times.

Facing new changes and moving towards high quality

Sun Ruizhe, President of China Textile Industry Federation

October 15, 2019

China fashion conference

Distinguished leaders, colleagues and friends: Hello everyone!

With the help of "2019 China Fashion Convention and the two session of the seven China Apparel Association", we are gathered to discuss the important topic of "facing new changes and moving towards high quality".

China's clothing industry not only has the endless possibilities of nurture the future, but also can turn all kinds of possibilities into a realistic reality. This is our strength and our confidence. This strength and confidence will surely lead to a new start and create new miracles. The wisdom and action of the high quality development of the garment industry is also born. Our future will be better!

This year is the 70th anniversary of People's Republic of China's founding. Over the past 70 years, China's garment industry has gradually established the modern manufacturing system of the whole industry chain, and has become the world's largest producer of clothing, exports and consumption. On the one hand, the clothing industry still plays an irreplaceable role in China's national economy and people's livelihood. On the other hand, the development of China's garment industry has a profound influence on and determines the country's appearance, ethos and the way of life of generations.

It can be said that in the long and dazzling history, China's apparel industry is facing new environment through the "new space and time", creating a "new realm" and fulfilling the important mission of satisfying the people's "new expectations" for a better life. China's garment industry is a big change, upgrading and upgrading of China's manufacturing industry. Microscope "More beautiful" China, "clothes for the media", "old appearance for the new face" side. Wide-angle lens " Whether it is "dot" or "face", "technology, fashion, green" is becoming a new label for the self definition of China's garment industry update.

Take this opportunity to share with you three aspects:

First, through the "new space and time", China's garment industry has completed a continuous leap in the times.

First, the development of garment industry in the past 70 years takes the brand and the market as the latitude and longitude.

In the early days of the founding of the people's Republic of China, the apparel industry formed a number of state-owned and collective garment enterprises with a certain scale on the basis of the cooperation of handicraft industry, and initially completed the construction of a self-sufficient industrial system.

In the first twenty years of reform and opening up, we completed the first industrial upgrading guided by foreign exchange earning and became an important participant and supplier in the international market.

At the beginning of this century, when China joined the WTO, China's garment industry entered the international market and the second industrial upgrading around brand development.

In 2008, the outbreak of the global financial crisis, the implementation of the labor contract law and the subsequent development of the Internet economy, the garment industry entered the third industry transformation and upgrading of respecting workers, online and offline, and transnational allocation of resources.

Since 2018, the global political and economic structure has been adjusted in depth, and the consumption changes in the domestic market have intensified. It has put forward higher requirements for the fashion leading ability of clothing brands and the control of market channels. New era of high quality development "

Secondly, the development of garment industry in the past 70 years is based on Evolution and innovation.

Market economy is the lifeblood of the development of China's garment industry. The reform and opening up has created a fair and open market oriented competitive environment for the development of the garment industry. The garment industry is a pioneer in the market and globalization of China's textile industry and all industries, leading the trend of products going out, going out of production capacity, going out of capital, and going out of the brand.

Pragmatic innovation is the essence of the development of China's garment industry. The connotation of supply side structural reform -- quality change, efficiency change and power change is exactly the portrayal of innovation driven by the garment industry. The apparel industry is the most active industry in the new mode, new format and new service.

The spirit of industry is the driving force for the development of China's garment industry. Meeting the new expectations of the people for a better life, promoting the development of China's garment industry, and endowing the clothing industry with rich spiritual connotation, namely, the patriotic spirit of developing the country through industry, the scientific spirit of pragmatism and innovation, the spirit of solidarity of coordinated development, and the spirit of human first.

Two, facing the "new environment", the competitiveness of China's garment industry has been tempered.

First of all, the new environment for China's clothing industry is reflected in:

1, from the external economic environment, the kinetic energy of world economic growth has obviously weakened.

Since 2019, international trade and investment have been sluggish, and the world economy is facing many risks and uncertainties. The growth of major economies such as the US, Europe and Japan has slowed down, and some emerging economies have experienced economic downturn and financial turmoil. WTO's latest global trade data and outlook sharply cut world trade growth forecasts, and Global trade growth is expected to fall to 2.6% in 2019.

2, from the perspective of internal economic environment, the downward pressure on domestic economy has increased.

Since 2019, China's main macroeconomic indicators have maintained a reasonable range. The IMF and the world bank still maintain a forecast of 6.2% of China's economic growth at the beginning of the year. However, with the global economic growth slowed down significantly and the number of uncertain factors increasing, market confidence remains to be restored, and all sectors expect structural reforms, expansion of domestic demand market and opening wider to the outside world.

3, from the "hard drive" of industrial development, technological progress brings new energy to transformation.

At present, the paradigm of global production and lifestyle, innovation and development is changing to the direction of digitalization, networking and intellectualization. With the full penetration of digital technology into marketing, service, production, R & D and other links, it can effectively promote enterprise management innovation, business mode innovation, marketing innovation and brand innovation.

4, from the perspective of soft driving of industrial development, cultural confidence can transform new space.

The value orientation of truth, goodness and beauty is reflected in the textile and garment industry, which is "technology, green and fashion", and the "cultural beauty of technology, ecology, beauty of life", as well as the cultural confidence expressed by clothing as an aesthetic object, is the interaction and harmonious relationship between products and people. The driving force for the development of the garment industry is not only to meet the needs of people's continuous improvement of quality of life, but also to meet the increasing aesthetic and cultural needs of people.

Secondly, the system competitiveness of China's garment industry can be embodied in:

1, the "fixed force" that sticks to the main business can be strengthened.

Facing the market fluctuation and the new normal development of the industry, more and more clothing enterprises return to the main business, focus on the main business, and stick to the main business. They attach importance to product design and quality, supply chain coordination, and channel optimization, accelerate their pace of adjustment, and enhance the internal driving force and pressure of the enterprise.

2, the capability of "upgrading" is enhanced.

The textile and garment industry is the only industry that has experienced four industrial revolutions in the world today. This reflects the vitality and creativity of the industry and is constantly upgrading and evolving by combining with the needs of science and technology and social development. Through the change of production mode and operation mode, the evolution ability of China's garment industry has been continuously strengthened through the construction and evolution of different levels of multi-dimensional system such as technology, system and culture.

3, the "layout" capability of regional development has been strengthened.

On the one hand, the ability of international industrial distribution can be improved. Enterprises' "going global" re layout of the global industrial chain, and mergers and acquisitions of overseas brands to create brand territory, accelerate the enterprise in the capacity, resources, market, talent and other aspects of deep links international resources. On the other hand, the domestic industrial layout ability has been enhanced. Many garment enterprises have shifted from the eastern coast to the central and western regions and Northeast China. At the same time, the State Council has promulgated the new general plan for the free trade pilot area, and the number of China's free trade zones has increased to 18, which has opened up space for the apparel industry market expansion.

Three, create a "new realm". The revival of the garment industry is unstoppable.

Three proposals are proposed for future development:

1, advocate "harmony but difference, integration into the world", and build a clothing industry and clothing brand with Chinese characteristics.

"Harmony but difference" is the general principle for Chinese to face the world, and also the great wisdom of Chinese culture contributing to mankind. The key to "harmony" is to recognize differences. From the perspective of world industrial structure, the principle of "harmony but difference and peaceful co-existence" is fully reflected in China's clothing industry.

The first is "harmony". In the process of global economic integration, the division of production is becoming more and more detailed. The production layout, structural adjustment and upgrading of garment industry can not be carried out independently of the global value chain. To achieve common development is a problem we must realize.

Next is "difference". We should give full play to the comparative advantages of China's clothing industry. Under the background of world cultural harmony, we should produce products with Chinese taste and create brand advantages with Chinese characteristics.

2, advocate "endogenous drive, high quality development", and build a new core value of China's clothing industry in line with the context of the times.

Under the new historical position, the development of China's clothing industry has entered a new stage, and the context of the development of the times is changing.

On the one hand, we must not be divorced from the context of the development of the times. We should rely on the tide of knowledge economy to accelerate the integration of information technology, material technology, environmental protection technology and cultural innovation and innovation, and promote the integration of industry and the Internet. On the other hand, we should not put the cart before the horse, but stick to the principle of "industry oriented and new technology". Consolidate the industrial foundation, advocate the endogenous drive and high quality development of the industry, and continuously create the new core value of China's clothing industry with "bottom, bottom and bottom line", instead of "listening to the wind is rain". The core of the industry is to focus on the "lightness" of the Internet and the "light" of capital games.

3, advocate chain development and ecological integration, and build an industrial ecosystem with linkage efficiency.

Replace "point" thinking with "chain" thinking, which means:

The upgrading of China's textile and apparel industry in the global industrial value chain. China has a large number of manufacturers and a large number of brands. Although the quality and design level of products are continuously improving, profits are still relatively low. To change this pattern, China's clothing industry needs to increase product development and production with high technology content and high added value. At the same time, the whole industry chain should be brought into technological and cultural innovation to improve the value-added capability of every link in the industrial chain and upgrade the pace and level of industrial development.

Reconstructing the whole ecosystem and integrated development from supply chain to consumption chain. In the future, we should focus on building an efficient integrated innovation system within the entire garment industry, optimizing the upstream and downstream ecosystems of talents, capital, design, manufacturing, retail and so on, achieving efficient synergy, reducing costs and improving efficiency.

We must build a sustainable development and responsible green industrial chain. With the continuous improvement of consumers' environmental awareness, China's garment industry should further advocate the concept of ecological design based on market demand and fashion trends, promote green materials, green technology and green consumption, at the same time enhance the spirit of contract and the level of integrity, promote the establishment of responsible research and development system, production system and marketing system, continuously deepen the humanistic responsibility, environmental responsibility and market responsibility, enhance the sustainable development ability of China's garment industry, create a new image of "responsible" brand, and build a new competitive edge in the world.

"History illuminates the future, and there is no end to the journey". Delegates, the prelude to the high quality development of China's garment industry has been opened. Every one of us is the beneficiary, witness and pioneer of the great history and great era. The great and heavy history of industrial development has given us the spirit of great industrial power. The great and exciting new era has given us precious historical opportunities and development energy. In the future, we hope that through the efforts and wisdom of all our colleagues, we will work together to create a new stage of high quality development through the collaboration and innovation of the entire industrial chain.

Bless the Chinese clothing industry, thank you!