Pay Attention To Environmental Protection And Sustainable LYCRA, Provide Breakthrough Innovative Technology For Consumers.

"The tradition of adhering to innovation can be traced back to the 1958 when the original Spandex / elastic fiber LYCRA" (Lycra) fiber was born. Recently, the global apparel and personal care industry fiber and technology solutions leading supplier The LYCRA Company global apparel business Julien Born in an interview with reporters, said, "in the future, we will continue to progress in product R & D and innovation on the road, research and development of disruptive solutions for customer value added products."

Recently, The LYCRA Company exhibited the latest products at the China international textile fabrics and Accessories Expo (Intertextile Shanghai) held in Shanghai to meet the overall needs of consumers. On the occasion of the launch of the new product, Dr. Yang Xinming, President of The LYCRA Company global apparel business and Dr. Company, Asia Pacific Regional Technical Director, received an exclusive interview with reporters.

More independent, more innovative and more competitive

At the beginning of this year, Shandong Ruyi bought LYCRA The (Lycra) and The LYCRA Company independently established the company, and set up an innovative R & D center in Beijing. After these changes, how did the company operate? What's the change compared with previous years? Julien Born said: "among these changes, the most important thing is that we have become an independent and autonomous company. 100% focuses on two major global businesses: clothing business and personal care business. In May this year, the ATIC R & D center was set up in Foshan, so that our value will be more focused on innovation with all brands. In addition, after the establishment of an independent company, we are more willing to open and announce some new enterprising achievements and development ideas, so that the outside world can learn more about us.

About Shandong Ruyi, Julien Born said: "China is the most important market of spandex. Shandong Ruyi will bring more first-hand information about the Chinese market to the company, and refresh our understanding of the Chinese market in a timely manner. At the same time, Shandong Ruyi is also a company that is very concerned about innovation and technology, and will form a good cooperation with us. And I think in terms of Shandong's willingness, the reason why Leica group is a good investment target is first because our brand has become a leading brand in the textile industry in the 70s of last century. The second is innovation, we have more than more than 1000 patents, which should be the favorite of Ruyi group, and also our influence in the whole value chain, clothing and textiles. "

Julien Born mentioned that after becoming a major shareholder, Ruyi group made several suggestions for Lycra. First, we should continue to increase investment in the brand; second, continue to increase investment in innovation, and innovation involves every link in the entire supply chain and value chain system, which is a complete solution, not just fiber itself. This is also consistent with the goal of Lycra, which is not just a manufacturer of Spandex Products or spandex fiber products. More attention to core competitiveness, including Lycra's brand concept, cooperation with end-users, global network system and so on, is the unique competitiveness of lycra and is hard to replicate.

Sustainable, more environmental protection and trend synchronization

"To make products and technologies more in line with the current trend, especially to satisfy consumers' personalization, make consumers more comfortable, beautiful and distinctive." This is the original intention of Leica's R & D products. Dr. Yang Xinming, Asia Pacific Technology Director of The LYCRA Company, said that Lycra has been through the history of 61 years since its invention. Over the past more than 60 years, Lycra fibers have always been used as garments in the form of fiber. The LYCRA FitSense, which is introduced in the form of fiber, is not a fiber. It is called a liquid Lycra. It is a technology embodied in printing. It has increased pressure and elasticity for textile products. Now it has begun to cooperate with some famous brands. It is expected that the market will be launched in the second half of this year.

Another technology is LYCRA MyFit MyFit fiber, which is currently applying for patents. The technology has introduced new polymer materials, using new polymer design to provide better comfort and cohesion, and more flexible products, and can provide tailored experience for various shapes, making people very comfortable.

In addition, as part of the Planet Agenda of sustainable development, The LYCRA Company also exhibited the new LYCRA LYCRA (Lycra) EcoMade fiber, the first brand Spandex / elastic fiber product made by unused recycled materials.

Regarding the direction of future dress development, Julien Born has four trends: the first is sustainable development, the second is digital and electronic commerce, the third is the coordinated development between tailoring and large-scale industrial production, and fourth is cross-border. Among them, he focused on sustainable development. First of all, the first LYCRA elastic EcoMade material, spandex material, was introduced for this topic. The second part relates to all other products, such as COOLMAX, THERMOLITE, etc. We will use recycled bottles and plastic bottles which have been used by consumers to recycle polyester fibers and use them in COOLMAX and THERMOLITE THERMOLITE products. And in the concept of sustainable development, in addition to products, the company has been promoting social responsibility, focusing on energy conservation and emission reduction.