Bu Shuo Machinery: Towering 20 Years, Heaven Rewards Hard Work

As an excellent enterprise representative of China's circular knitting machine industry, Quanzhou Pushuo Machinery Co., Ltd. has shown its own characteristics and advantages in terms of technological innovation and enterprise management, highlighting the power of example. As the first chairman of the circular knitting machine Association of China Textile Machinery Association, the company has made important contributions to the healthy and orderly development of the industry.


In 2019, Mr. Bu Shuo machinery ushered in its 20 year old birthday. This reporter interviewed Huang Wendong, general manager of Bu Shuo machinery, to understand the recent situation of enterprises.


I remember the last interview with Huang Wendong in August last year when he took up the post of general manager of Quanzhou Bu Shuo Machinery Co., Ltd. As time goes by, a year has passed, and what changes have taken place in BOXIE machinery and Huang Wendong?


Textile machinery: How did you feel this year?


Huang Wendong: this year's heart is tired. This year is the fourteenth year of entering the company. The burden on shoulders is much heavier and the responsibility is bigger. The brand influence accumulated by Bu Shu machinery over the years is what I value most. At present, both the domestic and foreign market recognition is very high, which is a spur to me, and also an invisible pressure. It needs more efforts to promote the healthy development of enterprises.


This year, the company is also promoting the implementation of the "two step" strategy, making great efforts to adjust and optimize production and management from software and hardware, and gradually step from intelligence to intelligent development.


Textile machinery: what are your priorities for this year?


Huang Wendong: September 1999 was founded in Quanzhou. This year, the company is celebrant its 20 birthday. At present, it is preparing for 20th anniversary celebration activities. This is one of my priorities this year.


In addition, since the vice chairman Huang Lizhen adjusted the strategic layout of enterprises since 2008, the company has followed the national policy unswervingly, responding to the "one belt and one road" initiative, accelerating the layout of overseas markets and finding a new blue sea on the basis of consolidating the domestic market. In the first half of the year, I visited East Europe, Southeast Asia and other regions, analyzed the demand trend of different markets, visited some overseas "iron powder" customers, and had a new understanding of market changes.


Textile machinery: what do you think of the performance of Bu Shuo machinery in overseas market?


Huang Wendong: in recent years, the sales and recognition of Bu Shuo machinery in foreign markets has been increasing. When visiting customers, we know that customers have begun receiving orders from some high-end products, and have put forward higher requirements for cloth quality and machine performance. This shows that the foreign market began to gradually shift from the low end fabric processing mode to the high-end high-end customized fabric production mode. And the product positioning of Bu Shuo machinery is catering to this development and change. In the next few years, the expansion of foreign market will still be the main task of the company.


Vietnam's market has received a lot of attention downstream this year. However, influenced by related international trade and Vietnam's local policies, many investors are in a wait-and-see state, and Vietnam's investment cycle is long.


At the beginning of the year, the company adjusted the overseas market development strategy. Some of the markets were abolished or replaced by agents. After six months' efforts, sales increased over the previous two years.


It is worth mentioning that, influenced by the changes in the international economic situation, the demand for equipment in the Middle East market is increasing while the demand for finished goods is growing. Especially in the home textile market, the large diameter series weft knitting machine of Bu Shuo machinery has been widely favored by customers in the region.


Textile machinery: in your opinion, why is the product of widely recognized?


Huang Wendong: product quality is the lifeline of an enterprise. Quality, operation and stability are the characteristics mentioned by customers. When designing products, the company will consider more customers' needs. The customers' requirements may only need to produce one kind of fabric, and what we provide is the equipment that can produce more kinds of fabrics, and the applicability is more extensive.


Before we deliver the equipment to the customer, we will solve all the problems that may arise in the production process. Our equipment will even remove and reassemble the machine for minor tolerances in order to ensure the most reasonable tolerances. There may be some running places in the process of transportation. After sending them to the customer workshop, each of them will have to reset the meter and check the accuracy. In addition, BOXIE machinery has 18 after-sales service centers in all parts of the country, and the timely response after sale has also produced a large number of loyal customers for the company, and many customers have grown up with Bu Shuo machinery.


Textile machinery: this year, under the influence of international economic environment, downstream enterprises have indicated that orders are decreasing. Is the sales of Bu Shuo machinery affected?


Huang Wendong: in the first half of the year, the overall sales situation of the company basically met expectations, an increase of 10% compared with the same period in 2018, of which the demand for computer jacquard and double-sided machine series was strong, especially in overseas markets. In the relatively severe market environment, the growth of sales also confirms that the company is right in anticipation of market prospects and screening strategies for high-quality customers.


Textile machinery: what is the direction of research and development in the short term?


Huang Wendong: as a matter of fact, bu Shuo machinery has been continuously developing new models and deeply exploring the area of double-sided machine segmentation, and optimizing and optimizing the design of some mature models. It is estimated that next year, Boho will launch a number of new models to meet the needs of customers.


Textile machinery: what is the future development plan of Bu Shuo machinery?


Huang Wendong: the company will start from three aspects: in terms of equipment, constantly introducing new models and refreshing the "double-sided machine" in the market, the first reaction is the established impression of Bu Shuo machinery, so that when customers purchase other models, they will also first think of BOXIE machinery; in production and processing, increase the input of intelligent equipment and further improve the processing methods; in terms of management, the use of ERP software is still in the initial stage, and will be further promoted and used in the future.


"Textile machinery": this year, the 20th anniversary of Bo Shuo machinery, what do you think?


Huang Wendong: in the past ten years when I entered the company, I saw all the employees of Bu Shuo machinery company to grow stronger and stronger. 20 years, I have experienced the hardships of entrepreneurship, I have gone through the difficulties and bottlenecks on the road of development, and I have felt the joy and emotion of harvesting fruits. Time is changing, the pursuit of quality is constant, and the attitude towards customers is unchanged.


Twenty years of trials and hardships, in the future, Mr. Bu will never forget his original heart and continue to carry forward his dream.