How Can Baoding Swan Up In The Face Of Difficulties? The Answer To Transformation And Upgrading Is Given.

As one of the main enterprises in China, the new Baoding Swan New Fiber Manufacturing Co., Ltd. has made new moves recently. "60 thousand tons of the city's project to return to the city" The first phase of the new 15 thousand ton production line has been successfully driven at one time, which has become a symbolic node in the transformation and upgrading process of swan in Baoding.

Since 2014, we have independently launched the production of Le cel fiber, created the "Yuan Si" brand, and then went to the first package of the cypress fiber line in the Shunping city retreat project. The Baoding swan was successfully transformed from viscose filament production enterprise into the manufacturer of the green fiber manufacturer.

Looking back to the road of transformation, it is very difficult. Why can Baoding Swan fly in the wind?

Face the change

Swan man meets difficulties

Baoding Swan predecessor is a key enterprise of the national "15 plan" industrial layout. It was once the largest viscose filament manufacturer in China and even in Asia, and made important contributions to the development of China's textile industry.

With the development of technology and industry, the contradiction between environmental pressure and imbalance between supply and demand of viscose filament has become increasingly apparent. At the same time, due to the integration of Beijing, Tianjin and Hebei, the establishment of Xiong an New District, and the adjustment of Baoding planning and other factors, the upgrading of industry is urgent in the face of Swan people.

In the face of sudden changes, Baoding Swan Company's Party committee and management team profoundly realized that development is the golden key to solve all problems, and transformation is the key to development. Enterprises have reached the difficult time of rolling up the hills and climbing over the ridge. It is also a historical opportunity to speed up the development, transformation and upgrading.

On the basis of a unified understanding, Baoding Swan decided to take the lead in implementing the five major development concepts of the state and the task of "three down, one down and one subsidy", and actively pushed forward the structural reform of the supply side. In June 2015, all the production lines of viscose filament were shut down, while the development of green and healthy new textile material, the imported fiber, was actively cultivated.

Looking back on the nearly five years of the transformation of the company, it is the most difficult and extraordinary five years in Baoding Swan history. In the past 5 years, the company has experienced the most brutal winter since its establishment, and the enterprise has come to the edge of closing down. The production line of viscose filament has been shut down, the loss of production is huge, more than 5000 workers are needed, the historical burden is heavy, and the fund is extremely short. The external financing is seriously hindered. Facing all kinds of difficulties, Baoding Swan staff are willing to take the initiative and take the initiative: on the one hand, we must strive to do well in the stability and resettlement of the staff and workers; on the one hand, we should not forget the transformation and upgrading of our minds, and strive to promote the construction of the project of returning the city into the park, and carry out the reform and development of enterprises in practical action. In line with the established direction of strategic transformation, we should promote the construction of the project in an orderly way.

In 2014, Baoding Swan broke through the introduction of digestion and absorption, innovation and optimization technology, and achieved breakthroughs in key technologies. The first domestic 15 thousand tons of the line was successfully driven and operated steadily, becoming the world's second company and the first company in China to master the technology, breaking the technology blockade of foreign companies.

In 2015, we successfully launched the high-end brand of Lesel fiber, "Yuan Si", which realized the green upgrading of cellulose fiber "natural regeneration and quality reengineering", and opened the road of green manufacturing of regenerated cellulose fiber in China.

"Yuan Si" - "Lai Xer" fiber raw materials from natural cellulose (recyclable Su Shenglin), the production process is non-toxic, no pollution, low energy consumption (recyclable NMMO solvent, recovery rate of more than 99.7%), the finished products can be degraded naturally, there is no two time pollution. Lesel products are also known as the twenty-first Century green fibers because of their natural fiber comfort and many advantages of chemical fibers.

On this basis, the construction of 60 thousand tons of the project has been started. In October 2015, Baoding Swan signed a cooperation agreement with Shunping County, with a total investment of 2 billion 557 million yuan. In the Hebei Shunping Economic Development Zone, the annual output of 60000 tons of solvent method cellulose fiber back to the city into the park technical transformation project. In March 2017, the first phase of the project of returning the city into the garden project broke the ground, marking the company's important step in the development of the new fiber scale. In the construction of the project, the builders are far away from the bustle of the city, and on the white paper of the park, like the first generation of swans 60 years ago, watered hope with wisdom and sweat. The builders worked together to overcome difficulties and boldly innovate, and implemented a series of equipment optimization and transformation and process adjustment. Over the past two years, Baoding swan company has adjusted its construction period, interspersed with construction, alternating operations, broke through obstacles, tackled difficulties, and made orderly progress in construction, installation and commissioning. In August 3, 2019, a new 15 thousand ton production line was launched for trial production. In August 5th, the first package was released successfully.

The launching and marketing of the Swan Lake project in Baoding will play an important role in promoting the transformation and upgrading of viscose fiber and the structural adjustment of regenerated cellulosic fibers in China.

"Swans" know that the right direction is not afraid of going far, aiming at the goal of transformation and upgrading, and unswervingly moving forward. When the mountain is higher, the Swan must fly higher; and the road further away, the swan will fly farther.

In the face of opportunities, swans create and create "Yuan Si" brand.

After the launch of "Yuan Si", Baoding Swan made further market analysis positioning, implementing brand strategy, establishing product identification system and optimizing service system, making "Yuan Si" Le cel fiber quickly enter the international and domestic market, and further expanded its application in home textiles, non-woven fabrics, weaving, knitting and other fields. Has won the recognition of the vast number of users, and has established long-term and stable cooperative relations with dozens of enterprises. The market share has steadily increased, and the product continuity has been in short supply. "Yuan Si" has opened the era of China's fiber 3, and is becoming the most influential fiber in ecology, home life and textile culture.

A kind of Promote the "Yuan Si" brand.

To speed up the market promotion of "Yuan Si" Lesel fiber products and enhance brand awareness, Baoding swans actively participated in textile exhibitions at home and abroad, and held a conference on fashion trends of "Yuan Si Yuan Yuan Mu Sheng Hua" knitted apparel, and launched a fashion show with the exhibition. Through search engines, magazines, periodicals and other new media to implement the "Yuan Si" trademark and "green fiber" logo, the impact of green high-end brand is rapidly improving. In search of China's "2016 positive large-scale network publicity activities in China," such as the joint people's daily, Xinhua news agency, CCTV, Guangming Daily and other central media, "Yuan Si" new fiber material was awarded the "innovation and Technology Award". The product has passed the authoritative inspection of the most stringent grade I baby textiles by Oeko-Tex100, and has obtained the most widely used certification certificate of the Oeko-TexStandard100 authoritative textile ecological signs in Switzerland. "Yuan Si" Lesel fiber has been selected by the China Chemical Fiber Industry Association and the national textile and chemical fiber product development center for three consecutive years. It is certified as "green fiber" by China Chemical Fiber Industry Association.

A kind of Building an innovation system.

Baoding swans continue to digest and absorb the production technology and equipment technology, optimize and upgrade, and maintain the stable operation of the production line, and achieve the goal of achieving the goal of reaching the standard of production. At the same time, a three level technological innovation system consisting of technological innovation decision making layer, technological innovation implementation layer and technological innovation support layer was constructed, and a variety of cooperative innovation models with enterprises as the main body were established. The investment in science and technology innovation and the construction of scientific and technological talents team were continuously increased, so as to establish institutional and organizational guarantee for the company's technological innovation.

A kind of Master core technology.

The development of the new solvent regenerated cellulose fiber industrialization technology has enabled Baoding Swan to master the core production technology of Lesel fiber, and has 10000 tons of new solvent method to regenerate cellulose fiber technology and complete sets of equipment, so as to realize the industrialization production of Lesel fiber. The project was awarded the first prize of science and technology progress of China Textile Industry Federation and was selected for the new technology (achievements) promotion project of China textile industry. Included in the provincial and ministerial level scientific research projects 4, listed in Heng Tian Group Science and technology innovation fund 3 items. There are 27 effective authorized patents (including 11 invention patents), 13 patent applications for application and 7 utility model patents. Presided over the revision of the "Lesel short fiber" industry standard, and presided over the establishment of the "cross linking Lesel short fiber" association standard. Through the project appraisal of the China spinning union organization, "the new solvent regenerated cellulose fiber industrialization technology" has reached the international advanced level as a whole.

The achievement of the above achievements is inseparable from the strong leadership and strong support of Heng Tian Group. It is inseparable from the resolute implementation of the new fiber transformation and upgrading strategy. It is inseparable from the concerted efforts of the builders of forging ahead and forging ahead, and can not be separated from the inheritance of the pioneering spirit of the "Swans" of the older generation.

Development is the goal, transformation is the way, and innovation is the key. Relying on scientific and technological innovation to promote the transformation and upgrading of enterprises, Baoding Swan must be able to embark on the road of high quality development through transformation and upgrading.

Facing the new era

Swan began its two venture

In October 24, 2018, the first Congress of Baoding Swan New Fiber Manufacturing Co., Ltd. was solemnly convened in October 24, 2018. The conference put forward that the goal of the next five years is to achieve 100 thousand tons of Lesel fiber production capacity, 2 billion 200 million yuan in sales and 100 million yuan in profits in 2023.

As Gao Diancai, Secretary of the Swan Party committee, chairman and general manager of Baoding, said in his work report at the first party congress, the Chinese dream of the great rejuvenation of the Chinese nation has always called on us. The beautiful vision of the new class fiber enterprises in our country encourages us all the time, and inspires us all the time. Unity is strength and unity leads to progress. Let us not forget our hearts, remember our mission, resolutely carry out the strategic deployment of the National Machinery Group and the Heng Tian Group, arouse the passion of "Swan people" to start business again, take the lead, persist in perseverance, forge ahead, and do nothing to support them. We will guide the cadres and workers to use wisdom and sweat to depict the magnificent blueprint of "sky goose", so as to create a new situation in Baoding Swan transformation and upgrading and a happy and beautiful life.

62 years of ups and downs have left the history of the struggle of generations of swans left behind. A better and more magnificent picture is being launched slowly, encouraging the Swan people to continue to write the magnificent movement of Baoding swan's two pioneering work.