In The Digital Age, The Textile And Garment Industry Needs To Explore The New Era At The Same Time.

In 2019, the most popular word in the textile and garment industry is that the market is not good.

When the weather is bad, some people wait for a turn. Some people carry on the pressure and continue to move forward. In such a bad environment, Some people say there is no way. Actually, it's not really impossible. It's just that they are in their own business world for many years, and it's hard to jump out to see other dimensions.

"Taobao", "Jingdong", "jitter", "quick hand", "little red book"... Today, when the "net red economy" is hot, textile people must jump out of their inherent thinking so that more businesses can take more orders.

The clothing industry has been in bad market for two years, but the market is still very large. The market share of the garment industry is almost 2 trillion, and it also keeps an increase of about 7.8%.

The clothing industry is a relatively traditional industry, most of the clothing people are still specialized in the field of clothing, but the development and application of the Internet is relatively unfamiliar. This has also led to the fact that many people of clothing origin can only make clothes. When Internet technology brings changes to the industry, they do not know how to deal with them. Instead, the clothing business on the Internet has done well.

With the immersion of the Internet in various fields, people's production and life have also changed. Especially in the coming 5G era, the production and marketing mode of the textile and garment industry is facing a new round of change. "Live + business" is subverting the concept of traditional electricity providers.

In October 2017, Wei Ya was in a live broadcast for a family. Zero fans The fur shop guided sales to achieve 70 million 。 In January 2019, a new pattern of live goods with ALI fish was launched. 5000 sets of 1 second The first batch of live broadcast was sold out, and the total sales amounted to 2 million yuan.

The market share of clothing in Shenzhen has reached over 50%, especially in Shenzhen. Women's clothing has accounted for more than 70% of the national market, with an annual output value exceeding 150 billion yuan. It has become the largest middle and high-end women's clothing industrial cluster in China. However, data show that more than 60% of enterprises have launched the Internet sales mode.

This year's "double eleven", "clothing sales mode from pre-sale to order to production" has led to the development of the entire garment industry. Under the background of "Internet +", the integration of electricity supplier and garment industry has led garment enterprises to move towards e-commerce and digitalization step by step.

This year's textile and clothing market is not very good. Besides the lack of terminal demand, there are also many reasons to divide the cake. Now there are too many people joining the Red Sea, designer brand, Internet brand, net red and so on, plus consumers have been upgrading, demanding personalization and so on. So the most direct result is that now the list is getting smaller and smaller, and traditional thinking business is becoming more and more difficult.

The clothing market is still very large, and on the one hand, it keeps increasing and business is bad. There are more and more people who divide cakes. On the other hand, the channels and gameplay in the Internet era are completely different from traditional ones. At this time, if you still use your old thinking, That is not lost to the opponent, is lost to the times.

In the era of digitalization, costumes should also strive to explore actively in this area. In this age, we will be able to dig into their own spoon in 2 trillion of the cake.

Perhaps textile owners say that products that sell directly to consumers are easy to sell, and that businesses are hard to sell. But who can think of selling products online before Alibaba and Taobao? Similarly, clothing and even car property can be sold live, and grey cloth and other textiles can not be?