"Double Eleven" Clothing Sales Record Breaking, Polyester Raw Material Prices Fell But Fell Again.

With the arrival of 0 points in November 12th, Tmall double 11 ended in 2019. Tmall registered a record high of 268 billion 400 million of its single day turnover and refreshed the turnover of 213 billion 500 million last year.

Bosideng Tmall flagship store has broken 1 billion of its total channel sales, and its sales history has broken 1 billion fastest. Sports brands such as ADI, Nike, Lining and Anta have all broken through the past two years.

While the "double eleven" sales volume has reached a new high, the polyester market as the raw material of clothing has plummeted. PTA futures once fell below 4700 points, reaching the lowest level in three years. What is the current textile market? What kind of role does the polyester industry play in it?

There are many enterprises that drink soup, but there are also "eating meat".

At present, there is no shortage of demand in the terminal consumer market, such as UNIQLO, Bosteng and other big clothing sales as in the past, "double eleven" record breaking, products are still in short supply.

Last week Xiaobian went to a textile enterprise to conduct research. The company specializes in producing high-end textile materials, which are specially designed for some garments. According to Xu Zhong, the head of the company, the overall textile market downturn is more obvious this year, and the external loom is overcapacity, while the traditional clothing materials are mainly conventional products, which belong to the "worst hit areas" in the textile market. Xu said that this year, the enterprises in the feed industry were generally not very well, and the prices of all kinds of varieties fell down. The price of conventional materials dropped by more than 1/3 compared with the beginning of the year.

In April of this year, the price of 210T polyester taffeta was around 2 yuan / meter, and the 190T price was around 1.6 yuan / meter. But after a half year's bad market, selling and selling, 210T polyester taffe sells at about 1.3 yuan / meter, dropping 0.7 yuan / meter, or 35%; 190T polyester taffeta currently sells at 0.9 yuan / meter, down 0.7 yuan / meter, or 43.75%.

But Xu said that for the high-end materials market, although the price of products has dropped, the sales volume has not dropped, but especially after winter, the cold clothing fabric has brought a wave of market, and even some specific varieties of channel fabrics even have a situation of short supply.

Therefore, for the textile market, there are many "Soup Companies", and "meat eating" enterprises also have, but relatively speaking, "soup" accounted for the majority.

Raw materials fell and fell, and the market wait-and-see atmosphere was strong.

As of 15 November 12th, the PTA2001 contract closed only 4690 points.

Since last Friday, the price of PTA which has fallen to the lows has fallen further. In September, I thought the 5300 point was the end. In October, I thought that 5000 points had reached the lowest point. However, it turned out that the price of PTA was "not the lowest, only lower". Once again, the bottom line was broken through, and the price of polyester filament was lowered step by step, which refreshed people's cognition and also suppressed the confidence of the textile market.

This year, textile low-end market is "not giving strength", and the downturn of polyester market should be "back to a big pot".

Falling prices of polyester raw materials have led to a steady decline in the prices of conventional grey fabrics and finished fabrics, and traders and finished goods are reluctant to hoard goods. In addition, some clothes that need to be produced in advance, because the lower the cloth price, the lower the cost of production.

On the whole, because of the falling prices of raw materials and cloth, the market is full of wait-and-see atmosphere. There are few transactions, but the more the market waits, the lower the demand for upstream raw materials, the lower the price of raw materials, and a vicious circle.

Excess production capacity? In fact, the plan can not catch up with the change.

Speaking of today's declining polyester market, the market generally believes that "overcapacity" causes disaster.

Indeed, after entering the fourth quarter of this year, PTA launched a new round of production and commissioning, coupled with a large number of production and maintenance before the resumption of production, the market has brought a significant negative. But Xiaobian thinks that overcapacity is not the main reason, and the more important reason is that the polyester manufacturers' "plan can not catch up with the change".

Since last year, with the capacity transfer of water jet looms, the capacity of weaving end has increased to a great extent. If the script is based on polyester manufacturers, this year should be a year of rapid growth in polyester demand.

However, the reality is often not satisfactory, the Sino US trade friction, the cold environment of foreign trade and other issues make the demand for terminal clothing lower. At this time, the rapid growth of water jet loom productivity has not been able to drive the growth of polyester raw material demand, but because weaving manufacturers have been occupied by the capital chain, further pressing the cloth price has become a bad factor.

Generally speaking, this year's market is really an unexpected thing. It can only be said that the plan can not catch up with the change.

Will the market get better or worse? This is a problem.

In two months this year, we will have to celebrate the new year. The list must be almost done.

What will happen next year? Some textile owners gave a pessimistic expectation that their textile industry has the tradition of "three years and three years", and this year is only the first year of "bad".

But there is another distribution boss gives a different view, they think this year's market is caused by a combination of unfavorable factors, is a special case, next year is unlikely to appear so many "moths", the market will probably warmer.