Feng Chao Shuang 11 Only Sent 140 Million Parcels Of Couriers To The Edge.

The double 11 battle report released by Feng Chao showed that during the double 11 period (11.11-11.17), nearly 140 million packages were collected and the turnover rate was about 130%. Among them, the daily peak value of dispatched items exceeded 23 million 500 thousand, an increase of 40% compared with the same period last year, and the number of night delivery was 7 million 600 thousand. The number of sending items exceeded 1 million 200 thousand, and the daily peak value of sending items reached 250 thousand.

From the data of Feng Chao express cabinet, the performance of Feng Chao Shuang 11 is commendable. If placed in the background of the double express 11 of the whole express logistics industry, it will be very low for the express delivery of parcel delivery, and even the risk of being marginalized. The development situation is not optimistic.

The State Post Office monitoring information shows that on November 11th -16, the sales volume was affected by the centralized promotion of the network business platform. The volume of business reached the peak of the whole year, and processed 2 billion 309 million pieces of mail (fast) in 6 days, an increase of 22.69% over the same period. As at 21 o'clock, 17 hours, except for remote areas, the main delivery enterprises had received 2 billion 251 million pieces of postal service (fast), and the appropriate rate was 97.5%. On the day of double 11, the postal and express enterprises handled 535 million Express items.

In contrast, the collection of 140 million packages of the nest is negligible. You know, Feng nest is in the first echelon of the express cabinet area, and the proportion of abundant nest delivery is still so bleak. The situation of other industry players can be imagined.

At present, China's intelligent express cabinet market basically forms three camps of express delivery department, electricity supplier department and third party enterprise. Operators mainly include courier express, Feng Chao technology, rookie network, Shanghai Fu you, Jiangsu cloud cabinet, sun Shun Roca, Jingdong and so on. Among them, the two main faction is Fengying and "rookie + postal express delivery" camp.

According to Huang Ming's latest data from Feng Chao technology, CTO has already covered 75000 communities in more than 100 cities nationwide, with a user scale of over 130 million, and intelligent express counters exceeding 100 thousand. According to the state post office data, 350 thousand smart express cabinets were put into operation last year, and the intelligent express cabinet will be put into operation by 2020, reaching 800 thousand groups.

Although the number and the growth rate of intelligent couriers used in the industry have been considerable, the smart express cabinets are still unable to enter the "stage center" in front of China's massive express parcels. At the same time, the service quality of intelligent express cabinet is not satisfactory during the peak period of double 11 express logistics. A courier said that the existing intelligent express cabinet could not satisfy the demand of the express season, and the equipment was slow and error occurred.

Intelligent express cabinet is considered to be an effective way to solve the "last mile" problem of express delivery, but the courier did not ask directly to set the express delivery cabinet into a normal state, causing the courier cabinet that should have brought convenience to people to become a "handle cupboard" and "lazy cabinet". All these results in the fact that intelligent couriers are difficult to support the delivery process of express parcels.

In August of this year, the State Post Office released the two quarter express service satisfaction survey and the time limit test results in the 71.1% quarter of 2019. The results showed that 71.1% of the couriers would get user approval before using the smart express box, which was 5.2% lower than that of the same period last year. 25.3% of the surveyed users used express express boxes to receive express mail this year, representing a decrease of 6.5% compared with the same period last year. The phenomenon of "throwing away cabinet" will certainly exacerbate the "Marginalization" of intelligent express cabinet.

The State Post Office said it will continue to promote intelligent delivery facilities this year, pushing the box delivery rate to 10%. It is estimated that by 2020, the express delivery rate will reach 20%. According to the most optimistic situation, even next year, the comparison of express packages using intelligent express boxes is only 20%, which is far from enough to have a decisive impact on the delivery links.

In November 21st, the Shenzhen municipal market supervision and Administration Bureau released the investigation results of "intelligent express cabinet charging unreasonable", and found that "express delivery" smart express box has a "storage service charge" not clearly marked price issue, has ordered its company to make corrections within a time limit. Behind this incident is the chaos in the use of intelligent express cabinets.

Just last month, Feng Chao express cabinet was repeatedly caught in public opinion. In October, there was a loophole in the express delivery cabinet, which replaced the brush face with photos. After media testing, it was found that the situation was true. After that, the official said that it had already rushed off the line to brush the face to unlock the function, after the technology consummation, only then will consider on-line.

In the wake of the vulnerability of the express delivery cabinet, it was questioned that the "induced payment" storm had not yet subsided. Earlier media reports said that when the "Feng Chao" courier cabinet picked up, "pay one yuan appreciation" to open the cabinet. Some people questioned that there was an induced payment in the express delivery cabinet.

A series of problems will bring the neon express cabinet to the cusp. It will also bring a lot of negative effects to the brand image of the "double male" brand in the express delivery cabinet industry, which will weaken the reputation and trust of the intelligent express cabinet industry, and lead to the intelligent express cabinet being abandoned.

In addition, intelligent express counters are hard to get rid of the predicament of profitability. In just four years, Feng Chao has accumulated more than 5 billion 500 million yuan in financing. But it is financing every year, losing money every year and increasing its liabilities. Profit has become a big worry for intelligent express cabinet operators, and has become an insurmountable mountain on the development of express cabinet.

The vision of intelligent express cabinet is very good, but if you just wander on the edge and can not become the real protagonist in the field of delivery, then a better vision will also be a dream that will eventually die out. At present, business expansion has become the main theme of the express cabinet industry, but the quality of service can not be ignored.