A Lot Of Secret, Live Broadcast Business, Taobao Live Broadcast

A lot of business is being launched, and before November 24th, WeChat's small program "good goods" is first measured.
Sun Qin, a co-founder of many projects, personally stares at the project and is responsible for specific business communication. He is also the top leader of live broadcasting business.
In addition, some recruitment websites have outflow of relevant information. The hook hook net shows that many of them are recruiting jobs related to live broadcasting, such as "red net operation manager" and "video Creative Manager".
However, 36 krypton has denied the news of the live broadcast business.
Although the official gave a negative answer, a person familiar with the matter said that a lot of apps will be broadcast live on the WeChat platform before the end of the month. Customers and fans can see a lot of logo at the time of settlement. Live broadcast applet and a lot of internal corresponding shop background is opened up, this channel is visible only by businesses and platforms, but fans are not visible.
At present, a lot of pages have been distributed on the online shop of "billions of subsidy pages", which shows that the background of the store page is related to a small program called "good goods purchase".
Although small programs are still being tested, "small package of Ma Ma" is not a clothing category business, but in order to cooperate with the "10 billion subsidy" scheme for selling labels, the first phase of the live broadcast business has begun to display live booking pages in many stations.
　　 Many people make live screenshots, and related small programs.
"Big opportunity", when 36 krypton to many businesses to ask how to treat if you do more live broadcast, so businessmen answer.
Live selling has been verified by Taobao live. It is a good way to deliver goods with good conversion rate and good turnover. Take Taobao as an example, in 2018, the amount of Taobao live broadcast exceeded 100 billion yuan, and the conversion rate was over 65%. On the first day of double eleven pre-sale this year, Taobao's live guided sales grew by more than 15 times over the same period, and 17 thousand Tmall brand businesses realized dozens of times of sales growth with Taobao's live broadcast.
In the case of a large number of users who have accumulated a lot of money, the capital market is waiting to see that it proves that these users can afford to pay a considerable sum of money and raise the unit price.
However, it remains to be seen how much we can do and what effect we can make. Over the past three years, Taobao, jitter, quick hands and even mogujie.com have launched the live broadcast business of e-commerce. They not only signed the overwhelming majority of professional MCN institutions, but also hatched a large number of head anchors. The platform traffic has also been highly commercialized. When you do more live broadcast, you have to consider whether you want to compete with them for big screen red and MCN, or do you need to open up another path?
36 krypton learned from people familiar with the matter that the first thing to do is to open up shop direct business to brand businesses. After the completion of the live small program, a lot of spells will be opened in the station, and then the home page will be displayed. A lot of live broadcast business will not be on line APP at present, but will be embedded in a lot of APP. In terms of technology, we will use the live broadcasting system called "goodday" to create more and more products.
It is obvious that how much we want to fight is the way to start the live broadcast business through its social fission. Users can invite live friends to watch the live broadcast through the "good goods inside purchase" applet. After winning the team, you can get live discount tickets.
　　 Play a lot of "good goods purchase" live small program specific play
For businesses, what they need to do is to set up a lot of platforms to open the number, to give more than one platform the right to live broadcast and the right to float. The brand business will take the lead to invite the anchor to join the live broadcast room, and the fans will also be owned by the brand store.
We are still soliciting opinions on whether to open up the track. Businessmen have high aspirations for this, and many businessmen who have worked with many other businesses have said to 36 krypton, "I hope they will be able to open up the racer."
The insider said that it took only a very short time to do a lot of live broadcasting business from project to landing. If we want to open up the racetrack, the platform needs to provide certain broadcast ecology and soil, and create benchmarking cases to activate the live broadcast business of the entire platform.
To solve this problem, a proposed solution is to discard Taobao's first route to hatch the red man and find the supply chain, but to train people according to the style of the goods, while carrying out multi category matching. Similar to Taobao's live broadcast, a lot of live broadcast will also adopt a strategy based on clothing and cosmetic makeup.
One industry insider evaluated 36 krypton, "any tool that Tmall can prove effective will do it again."