Aiming At The Trend Culture Trend, Arthur Wants To Open Up The Chinese Market By The Beijing Winter Olympic Games.

According to Nikkei Chinese language news, Japanese sports brand Arthur (ASICS) recently said that in view of the 2022 Beijing Olympic Winter Games, Arthur will strengthen its business dealings with China. Hiroda Yasuhito, President of Arthur, emphasized that in the mid-term business plan up to 2020, China's business will be identified as one of the important growth strategies.

Data show that in 2018, Arthur's sales in the Greater China region reached 33 billion 900 million yen (about 2 billion 200 million yuan), an increase of 17% over the previous year and a 30 fold increase in 10 years. However, due to the increase in management fees and the downturn in other markets, the overall sales of the company decreased by 3.4% over the same period last year. Therefore, the strong momentum in the Greater China region is particularly prominent.

Arthur's performance during the double 11 year is good, but there is still a gap between his rival European and American sports brands. Arthur entered the Chinese market in an all-round way in 2006 and later than other brands, but its scale in the Chinese market is growing.

At present, the company has high hopes for the fashion brand Onitsuka Tiger. In 2018, sales of ghost tomb tiger were 30% higher than that of last year, a large part of which was welcomed by the Chinese market. In the summer of 2019, the ghosts were flagship stores in Beijing and Shanghai respectively.

Arthur also set up a China headquarters to strengthen the management of the Chinese market and respond to changes in the trend of the market. In addition, Arthur also collaborated with Alibaba on data analysis, using data to capture regional characteristics and the needs of the younger generation.