Angel Is Not Seen This Year! The 24 Year Old Show Has Been Cancelled. Because...

The world-famous underwear brand, the secret of Vitoria, holds a grand fashion show every year for its new products. It has been 24 years since this year, especially since the live broadcast in 2001.

In recent years, due to the continued decline in the ratings of the show, Berger F, chief financial officer of L Brands, the secret company of Vitoria, officially announced that this year's secret show had not been done on 21 th.

It is reported that when asked whether the show will be held in the holiday season this year, Berger F, chief financial officer of L Brands, said: "we will not hold it. We will communicate with consumers." He also said that the company would upgrade its marketing methods.

In the early morning of November 21st, the third quarter earnings report released by L Brands of the parent company, as of November 2, 2019, showed that:

Net sales fell 4% to 2 billion 677 million US dollars, or 18 billion 800 million yuan.

Among them, the sales volume of the Wei Ming brand was 1 billion 412 million dollars, or about 9 billion 900 million yuan, which was reduced by nearly 900 million yuan compared with last year.

L Brands's operating losses in the third quarter amounted to US $151 million 200 thousand.

It is understood that the cost of the 2018 is more than $130 million, which is a great financial pressure for L Brands.

In May of this year, Wechsler, chief executive of L Brands, announced that the program would no longer be broadcast on the US Internet TV after a few years of declining ratings.

The "secret of Vitoria" fashion show, the main brand of "Vitoria's Secret" brand lingerie, is designed to launch different stage designs based on the theme of the year by collaborated with artists and artists, and invites many world-renowned fashion models to take the lead.

Since 1995, the exhibition has been going on for 24 years. It is reported that when the December 2018 show was broadcast on the American Broadcasting Company network, only 3 million 300 thousand Americans watched it. When it premiered in 2001, the number of TV viewers in the show reached 12 million.