When The Top Luxury Meets Street Trend Card

Speaking of the fashion industry, many people will be able to count several famous brands, such as LV and Dior, which are familiar with the top luxury brands. For young people, the tide cards, such as Supreme and St u ssy, look like two completely different roads, but because one person, they meet.

The joint name of Louis Vuitton x Supreme was a hit, and many people said that it was totally unimaginable that it would collide with the sparks. But in fact, this joint name was very successful. Although the designer of the joint Jones Kim Jones said that it was the decision of the LV side, it could not help but push him to the front of the crowd.

Just when everyone thought that this highlight would last for a while, who knew the Dior x St u ssy CO produced by Po from Germany's famous magazine NSS on INS?

Is Kim Jones addicted?

Besides, before Kim Jones is addicted to a joint name, we need to know him first.

Kim Jones was born in London, and half of her graduation design for master's degree in central Saint Martin college was bought by John Galliano, who was then the creative director of Dior, and his design skills were fully seen.

Kim Jones started her own brand after graduation, and has been in operation for eight years, and has accumulated a lot of fans. But after the invitation from Dunhill, Kim Jones quickly decided that she was more suitable than a businessman to be a designer, so she started her own journey of designer.

Then entered LV as designer, Kim Jones led the Louis Vuitton x Supreme joint name, in fact, many people have questioned, but Kim Jones herself said, "no young force, no fashion."

He really likes working with young people. He has asked his children and friends' children that this generation of young people is very fond of street signs. Isn't fashion just this?

Kim Jones himself is also very fond of Japanese street style. In many of his designs, you can see the obvious Dongying effect, such as the 2019 early autumn Dior new product release day.

The so-called fashion

Dior Kim Jones says it is a fashionable brand, rather than a brand that is being coerced by luxury, so the real focus is on fashion, not luxury, not even the "top" gimmick.

So when the huge Sexy Robot appeared slowly, many people were not surprised by the shock. This is a combination of street and fashion technology.

The subsequent stage is a direct display of the beautiful cherry blossoms, with all kinds of metal fabrics, to create a unique aesthetic sense of surrealism.

This combination of street culture and advanced customization undoubtedly brings a lot of fresh blood to the fashion industry. And obviously, Dior also wants to get a slice of it.

-- Dior x St u ssy joint name

From the photos we can see, St u ssy's unique design t-shirt and scarf, a T-shirt is also very printed on the Kim Jones portrait, and accompanied by a St ssy ssy style of a sentence "I WANT TO SHOCK THE SHOCK".

Although this is a spy photo, without official confirmation, there is a lesson from Louis Vuitton x Supreme, which is likely to be true.

St ssy Shawn Stussy, who runs the streets in the street culture with surfing culture and punk spirit, was full of graffiti St u ssy without any scruples showing rebellious and arrogant.

Dior, a top brand consumer group, has always been on the high side and needs the attention of the Millennials. So this rebellious and high-end joint venture is still worth looking forward to.

LV has also recently entered Virgil Abloh, a very popular figure in the popular culture field. It is obvious that LV is not going to give up the combination with street culture.

In fact, tide brand and luxury brand are in some sense consistent. The only difference is probably that the audiences are different. If we want to get the attention of young people, we must first know what they love.