Hai Lan'S Home Zhou Jianping: "Mouth" Strong King

Many heroes in Jiangsu, Zhejiang and Shanghai, numerous business wizards, Ma Yun, Liu Qiangdong and sun flying Yang are all indispensable to China's commercial layout. On this piece of land, the "Jiangyin Gang" is shining brightly and can not be ignored.

Jiangyin is known as "the first manufacturing County in China". Among the top 500 enterprises in China, 10 are in Jiangyin, 12 are 500 private enterprises, 17 are 500 strong Chinese manufacturing enterprises, and 48 are listed companies.

In August of this year, China's investment bank club led the "2019 richest 2000 people and families in China" released. The list shows that Zhou Jianping, the national brand of Hai Lan's boss, ranks first in the domestic apparel retailing industry with 40 billion yuan in wealth.

But this fashion circle is richest, but there are many "brave words" that have been "blown away".

　 01

Ding Zhizhong, founder of Anta, once said that under the tremendous impact of the Internet, he could survive in the retail industry besides himself.

There is no reason for it. It is simply because the family of Hai Lan has a boss who does not play the game by reason. If anything happens to the company, Zhou Jianping will change his usual low profile style and give out his brave words.

In the morning of April 19, 2019, Hai Lan's family held the annual shareholders' meeting. At the beginning of the meeting, Zhou Jianping initially had a hoarse voice and did not reply much because of his physical discomfort. But in the exchange of shareholders, faced with the questioning of many small shareholders, he did not "swallow" but came forward.

For the current company inventory and business model of doubt, impatient Zhou Jianping bluntly: "for continuous inventory queries, has answered" ear cocoon ". Hai Lan's revenue growth continues to show that Hai Lan's model is no problem.

Despite this fact, there are still some nuances.

In April 1, 2019, Hai Lan's home issued its annual earnings report in 2018. Hai Lan's home revenue was 19 billion 90 million yuan a year, an increase of 4.89% over the previous year, and net profit of 3 billion 455 million yuan, an increase of 3.78% over the previous year.

Although the data is rising, the rate of increase is not more than 5%. Zhou Jianping, who takes the trouble lightly, can not help explain why such a "turtle speed" has been increased. A harsh word has blocked many investors' mouths: "Hai Lan mode is very mature, it is difficult for others to learn, and lack of ability to learn is not enough."

But the reality is that Zhou Jianping was once again beaten.

The inventory of Hai Lan's home has always been a big problem. According to the half year report of Hai Lan home, their stock has reached 9 billion 500 million yuan, forming a "barrier lake". If everyone comes to learn, the clothing retailing industry is still in a mess.

An investor on the stage asked if there were any problems with the company's design capability. Zhou Jianping impolitely criticized the investor for not having done enough homework to ask questions. The scene was once very embarrassing.

But what happened next does not seem to be on Zhou Jianping's side.

In May 2019, Shenzhen's original trend brand ROARINGWILD was gradually gaining a place in the domestic trend with its stylistic original products.

The official WeChat public issue published an article entitled "plagiarism is an art, and Hai Lan's home is envious. "Tweet" refers to the home of Hai Lan, which is exactly the brand of the HLA JEANS.

"Hai Lan's home does not design, only plagiarize", "heart copied others' Wardrobe" exploded the pot on the Internet at a time, this thing directly became the biggest obstacle of Hai Lan's home to enter the tide brand road.

And in this meeting, the most shocking thing is Zhou Jianping's sentence: "if you are strong enough, you are the chairman of the board."

If Dong Mingzhu was awarded the title of "Iron Lady" because of the challenge of investment, Zhou Jianping would be worthy of the reputation of "iron son".

In the transition period, Hai Lan's home is falling into high debt, high inventory, plagiarism and other issues. The share price also fell from the highest 10.33 yuan / share in March, and dropped to 7.75 yuan / share in November 22nd, and the market value loss was about 11 billion 403 million yuan.

Rely on, can not solve the transformation difficulties of enterprises; roaring, also can not pull back the share price can not boost market confidence. Zhou Jianping's strength seems to have gone wrong.

　　 02

In 2013, faced with the massive invasion of foreign clothing brands, Hai Lan, the first clothing industry, bore the brunt. Zhou Jianping said before the media: "I want to fight with UNIQLO."

The clothing industry's real name, UNIQLO, ranks seventh among the 50 most valuable clothing brands in 2019. It is the only "Asian player" in the top ten list, and Hai Lan's home is not on the list.

Well done "master" UNIQLO, there will naturally be a large group of "disciples" who come to learn from them, and Hai Lan's home is one of them.

In 2002, Zhou Jianping went to Japan to investigate. "National brand" UNIQLO caught his attention. The unique and differentiated sales mode was very bright.

Zhou Jianping summed up the pattern of UNIQLO as three characteristics: clothing is neatly arranged according to gender and function, and is convenient and direct like supermarkets. The same style of clothing offers a variety of sizes, colors and layout options to fully meet the needs of shopping.

After returning home, Zhou Jianping modeled on the sales mode of UNIQLO and founded the Jiangyin Hai Lan home, announcing the entry into men's wear sales.

With boundless and boundless atmosphere, it will create a magnificent career. This is the slogan of Zhou Jianping's first creation of Hai Lan's home, enough to see that he seized the ambition of the market. In September of the same year, the first shop of Hai Lan home was settled in Zhongshan North Road, Nanjing.

At the beginning stage, the location of Hai Lan's home is clear. "Men's Wardrobe" is specially designed for men's wear, abandoning the traditional "man to man" shopping guide, providing customers with the freedom to choose clothes, so long as there is demand, there will be staff to help.

This strange way of selling has also attracted many customers and is at the forefront of the trend. Harean's home has gradually started from the start of woollen, worsted, to clothing and brand retail chain, and layout in China.

But when Hai Lan's home was mixed up in China, "master" came.

Since 2010, UNIQLO, the "most clothing seller in Asia," has begun to rush to the domestic market. Hai Lan's home, as one of the giants of Chinese garment enterprises, "meets each other in narrow ways".

In 2013, at the investor meeting of Hai Lan's home, Zhou Jianping was very bold and openly calling UNIQLO, and stressed: "I am serious." Hai Lan's home has also begun its transformation since then, from a single "man's Wardrobe" towards the "wardrobe of the whole family".

Looking at the financial year of Hai Lan's home from 2014 to 2017, Hai Lan's performance has not only increased slowly, but its profit growth has dropped from 76% to 6.5%. But as an opponent, the growth momentum of UNIQLO is very rapid.

In April 11, 2019, the fast retailing group of UNIQLO, which announced the UNIQLO's earnings report, reported that the total income of UNIQLO was RMB 76 billion yuan, an increase of 6.8% over the same period, with a profit of 10 billion 300 million yuan, an increase of 1.4% over the same period last year.

In March 29, 2019, Hai Lan's home announced its earnings in 2018. According to the financial report, the annual revenue of Hai Lan's home was 19 billion 100 million yuan in 2018.

As of the first half of 2019, the 9 billion 500 million high inventory of Hai Lan's home, 16 billion 500 million yuan in high debt, "double high problem" let the "middle age" Hai Lan's home feel the pain of the elderly ahead of time.

In front of the "teacher" UNIQLO, the apprentice Hai Lan's home did not realize the prophecy of "outshine the blue and win the blue." Zhou Jianping's face was rattled.

　　 03

From the 80s of last century, Zhou Jianping started a "woolen mill" founded by "Eighteen Lohan". After a long period of time, the enterprise prospered.

But before that, Zhou Jianping kept a low profile, but since he met at a press conference in Nanjing in 2011, he announced loudly that "Hai Lan and I will no longer be low-key." His style began to mutate.

In May 28, 2012, the SFC rejected the application of IPO of Hai Lan home on the grounds of "poor independence caused by related transactions".

According to the securities and Futures Commission, Hai Lan, the controlling shareholder of Hai Lan's home, was a controlling shareholder of Keno technology company. In 2009 and 2010, three main suppliers of Keno technology had business or capital dealings with Hai Lan's home and Hai Lan group, and the on-site statement of IPO declaration materials and representatives of Hai Lan home company and sponsor representatives did not make sufficient and reasonable explanations on the above specific matters.

Zhou Jianping, who has been low-key for a long time, has lost the label on his body. He chose to stand up and give the flag to the sea Lan's home.

Since the first IPO sprint failed and did not announce the end of Hai Lan's home, Zhou Jianping has since begun to "release himself". A year later, there was news of kenover's acquisition of 100% stake in Hai Lan's home.

There is a lot of doubt. Some people think that this is a prelude to backdoor listing. Others believe that Hai Lan's home is facing a high inventory dilemma. Zhou Jianping responded by saying, "the IPO before Hai Lan's home has nothing to do with the reorganization. The real reason for the reorganization is that the local government wants to further expand and strengthen the local industry."

In the turmoil of public opinion, Hai Lan's home business achieved 7 billion 150 million yuan in 2013, an increase of 57.9% over the same period, and a net profit of 1 billion 470 million yuan, an increase of 58.2% over the same period last year.

In April 2014, keno technology stock was changed to "Hai Lan's home" for short. The operation of backdoor listing was completed at this point. The market value of Hai Lan's home was more than 40 billion yuan, becoming the largest clothing company of A shares, and Zhou Jianping was laughed after being beaten.

Entrepreneurs are not afraid to play face, Ma Yun said absolutely not to do games and logistics; Chen said that Vic was never a woman's dress; Li Kaifu said that Microsoft was the last company he served; Luo Yonghao said that hammer phones never depreciate; Wang Wei said that listing was all about money, and Shun Feng was not listed.

Luo Yonghao, the general of the industry, once said, "entrepreneurs are not afraid to hit the face. They are afraid of not being able to match their business, but they can not match their colleagues."

For the home of Hai Lan, Zhou Jianping really deducts that "life is too difficult".