Summary Of The Third Quarter Results Of Major Domestic Clothing Brands: Anta And Lining Show Their Bright Eyes

While international brands are betting on the Chinese market, domestic fashion retailers are also racing to get a share in the bonus period.
The sportswear industry continues to lead. According to McKinsey's latest report, Anta sports and Lining have ranked among the world's highest paid fashion companies such as H&M, lululemon and Burberry, with cumulative growth of 102% and 207% respectively, with a market value of HK $198 billion 800 million and HK $59 billion 700 million.
Some analysts pointed out that if the time is lengthened, Anta will be recognized as a 10 times big bull stock, and its cumulative increase has nearly 50 times since October 2008. In fact, after winning the Finland sporting goods group Amer Sports yamamat this year, Anta further stabilized the throne of the domestic sports apparel giant, and became the third largest sports giant in the world after Nike and Adidas, even more than Under Armour.
However, Anta sports is considering selling its fitness equipment brand Precor, which may cost about $500 million, according to a person familiar with the Bloomberg news. The brand was bought by Anta sports March leading Consortium for $5 billion 200 million acquisition of Amer Sports, an outdoor sports brand.
Lining was named the best performing stock in the MSCI AC Asia Pacific Index. It also performed best in global apparel stocks. Morgan Stanley said that Li Ningzheng benefited from the increasing popularity of sportswear in China and gained a larger market share from fast fashion and casual wear. Although Lining's composite forward 12 months forecast earnings ratio has been 35 times, which is higher than Nike's nearly 30 times and Adidas's 25 times, analysts still bullish the stock.
At the same time, the second tier XTEP is also following Anta sports and Lining, in the acquisition of K-Swiss, Palladium, Supra and PLDM, KR3W and other business to enrich its brand matrix, in September this year for the first time in London Fashion week released a joint series, in order to enhance their influence in young consumers.
In October, the largest sports shoe retailer in China, which had only landed in the stock market, rose 12.36% to 16 billion 958 million yuan in the first half of fiscal year ended August 31st, net profit rose 21.15% to 1 billion 471 million yuan, gross profit margin was 43.7%, and the current market share in China is 15.9%, which includes almost all front-line sports brands. It is the second largest retail partner of Nike, and Adidas's largest retail partner in the world.
According to reports, the sports footwear market is one of the few clothing industries with large scale, high growth and high concentration. After experiencing three processes of extensive expansion, painful adjustment and recovery growth, it is in a period of high growth. It is estimated that the compound annual growth rate will be as high as 10.4% in the next 5 years. In 2018, the scale of China's sports apparel market was 264 billion 800 million yuan, which has exceeded the scale of the game.
In the field of women's clothing, where the market share is becoming increasingly saturated, the performance of most of the domestic apparel retailers has gradually stabilized, but the Dazzle parent company's listing in June last year has become an exception. According to the report, the revenue of the third quarter was strong, and the sales growth in the first three quarters was 13.53%, 15.41% and 18.78%, respectively. Double-digit growth was recorded for three consecutive quarters, leading to the industry, gross margin increased to 75.47%, compared with half a year's net increase of 18 stores, and the total number of stores reached 1068. In the first three quarters of 2019, the group's sales rose 15.9% to 1 billion 705 million yuan, and net profit rose 21.29% to 433 million yuan.
As a local enterprise rooted in Shanghai, since its establishment in 2002, di Su fashion has identified the high-end brand positioning. From the beginning of DAZZLE, four brands of DIAMOND DAZZLE, d 'zzit and RAZZLE have been gradually derived. Under the premise of maintaining the consistency of the whole DNA, a multi dimension and deep penetration of the fashion domain has been formed, and a group of loyal and high-quality customer groups has been cultivated and accumulated.
Through its unique product design, efficient supply chain system, meticulous channel management and discount control capabilities, combined with the spokesperson of high degree of fit and the layout of shops that are closely following the trend, the fashion is gradually becoming one of the largest women's clothing group in China. Its market value is approaching 10 billion yuan at 9 billion 100 million.
Ma Ruimin, chairman of Di Su fashion, once said that as long as we keep the balance between innovation and quality, we can maintain our core competitiveness and accurately cater for the products of the market segments, so that we can become winners in the future.
La Natsu Bell is the biggest loser in the field of women's clothing in China. In the first three quarters of 2019, business income fell 7.2% to 5 billion 757 million yuan, and the loss reached 825 million yuan. The net profit from 239 million yuan last year changed from profit to loss. The stock price has fallen more than 81% since this year, and its market value is HK $1 billion 900 million.
In the men's clothing field, the absolute hegemony hahaolan house suddenly encountered Waterloo. In the first three quarters of the year, the revenue increased by 12.63% to 14 billion 689 million yuan, but the gross profit margin dropped to 41.77%. The net profit attributable to the shareholders of the listed company was reduced by 0.45% to 2 billion 616 million yuan, and the net profit after deducting non recurring gains and losses was reduced from 3.63% to 2 billion 418 million yuan.
In order to get the performance back to the right track as soon as possible, Hai Lan's home in September this year decisively abandoned the women's clothing brand AI Ju rabbit, making the brand 100% equity price 382 million yuan, the transaction is expected to bring about 56 million yuan investment income to the group.
GXG, Mark Ed Faye and other domestic commercial men's wear brands are using the trend of Tmall led electricity supplier to carry out the second round of brand upgrading. On the basis of their huge volume and mature online and offline operation mechanism, they are seeking to achieve brand younger through cross border cooperation and other creative marketing methods, bringing fresh feelings to consumers.
According to the fashion business flash, citing the sources, the GXG parent company, mosang Group Holdings, will reach a joint venture agreement with the ESPRIT parent company, Si Jie universal, in China's market operations, and will be controlled by Mu Shang share 60%. According to analysis, this transaction means moussing's vision of reviving the ESPRIT fashion gene and the layout of multi brand matrix.
With the 80 and 90's becoming the main consumers, their next generation has begun to form their own fashion view. The attention and trust of domestic brands has been rising. Children's clothing is regarded as the key to open up new markets by domestic clothing brands. In September 9th, Anta children became the first Chinese professional sports clothing brand to enter New York fashion week.
Earlier, some analysts pointed out that the growth rate of Chinese children's clothing was higher than that of traditional men's and women's clothing business. This market has also become a new growth point of domestic clothing brand, while sports brand benefits from excellent functional design, and consumers tend to believe in sports brand children's wear line.
To be sure, with the reflux of Chinese consumption power, the domestic clothing brand has the potential to grow as long as products and services are more demanding. According to official data, China's per capita GDP has surged nearly three times to 9800 US dollars from about 3300 US dollars since 2009, which means that the rapid expansion of the domestic middle class consumer population has provided the core driving force for the new round of consumption upgrading.
The most direct embodiment of the upgrading of consumption is that Chinese consumers gradually form brand awareness, and no longer just pursue functionality. They also have higher requirements for the appearance and fashion of the products, and this will also push the industry more to tap the needs of consumers and achieve self transformation. Therefore, the past ten years have been the golden age for foreign brands to seize the Chinese market, and also the ten years of accelerated growth of domestic brands.
According to the analysis of the operation of the consumer goods market in 1-10 2019, from January to October, the total retail sales of consumer goods in China reached 3 trillion and 350 billion yuan, a cumulative increase of 8.1%, of which, under the influence of the "double eleven" short-term factors, the growth rate in October was 7.2% over the same period last year, of which 739 billion 500 million yuan was realized in physical goods retail sales, an increase of 14.6% over the same period, while the consumption of physical goods increased by 5.6%.