8 Lessons Learned From The Founder Of UNIQLO, Who Hate To Know Too Late.

Ma Yun said, "I admire two entrepreneurs most, one who sells coffee, sells himself to Starbucks, and one who sells clothes" Ryui Masa.
Who is Ryui Masa? The founder of UNIQLO was also the richest person in Japan. Amazing!
But Ryui Masa, who was young, was not so fierce, nor did he surpass his peers.
He doesn't like studying. He indulges in playing mahjong and playing games every day. After graduation, he only worked in Tokyo for 9 months. Later, he returned to his hometown to marry his wife and inherit family property. There was not much family property, but a small clothing store, with only 6 employees. Life is rather a failure.
It was a great blow to Ryui Masa. He decided to go all out and not let others see jokes and not let his father lose face.
So Ryui Masa began to learn and practice the way of management. He believes that anyone who is willing to face difficulties and constantly learn and correct will have the chance to succeed. Later, Ryui Masa founded UNIQLO, from a store to nearly 2000 stores in the world, with annual sales of nearly 2 trillion yen. He relied on his efforts to achieve the perfect counter attack of life.
Ryui Masa wrote his business and management experience in this book "business development notes", all of which are summarized from the operation experience of UNIQLO.
　　 What is the operator?
Ryui Masa believes that all managers should be managers, and go to the founders, bosses, down to all levels of management and store managers. His definition of business operators is all those who work hard to achieve results. A good company must consist of many excellent managers. Therefore, the experience in the book is worth learning for anyone who wants to start an undertaking, or a professional.
According to the knowledge of this book, Xiaobian summed up 8 essential abilities for successful people to enable ordinary entrepreneurs to learn and use.
First, the greatest enemy hindering development is "common sense".
It should be used in mountaineering clothes and outdoor clothes. Only in hot summer should ice-cream be sold.
When we stay in an industry or a company for too long, we will regard the existing state as common sense, and our thinking will be restricted by these rules and regulations. The rules were originally not, but we divided them for their own convenience, so this rule often did not consider the customers.
Ryui Masa said: "the industry is the past, customers are the future, do not pay too much attention to competitors, we must wholeheartedly focus on customer centered management."
7-11 break the common sense of "selling ice cream in the summer and selling in East China in winter", selling in season, the result is very good, and other convenience stores have followed suit. Nowadays, selling Guandong in summer, selling ice cream in winter has become a new common sense in the convenience store industry.
UNIQLO breaks the common sense that "HEATTECH should be sold in sporting goods shop". It quotes daily clothes and adds antibacterial function, quick drying function and thermal insulation function. As a result, HEATTECH sells very well and sold 4 million 500 thousand pieces in 2005. In 2010, HEATTECH sales reached 80 million.
　　 Two, one thing must be done in the end, even if the risk is high.
Once we choose to take risks, the worst mistake we should make is to "take risks and try new ones and abandon our immediate interests."
In this way, it is not only short-term interest, but also the cost and profit for the new attempt.
Therefore, once we decide to take risks, we must go all out to advance until we achieve results. This is a very important way of management.
For operators, the most important thing is not to bow to setbacks and not to be discouraged by one or two failures. Once we give up, once our efforts are halves, we will have nothing.
　 Three, only learning to apply is meaningful learning.
For operators, a truly meaningful learning is to use the knowledge and information learned, "think in conjunction with their own circumstances" and "be brave enough to try". If we fail to achieve these two points, learning will lose its meaning.
A business operator is not a scholar, and a scholar can learn to accumulate knowledge.
Some people just read "they had such an idea!" and "that's a good idea." after reading the book, they closed the book. This kind of reading is undesirable.
The right way to read is to read in a conversational way, such as asking yourself a few questions like this:
What do I think of what I have written here?
What is the situation of our company?
What can we do in our company?
It's not just reading, listening to lectures, listening to other people's speeches, visiting, etc. this should be the attitude.
　　 Four, success is mostly a matter of habit, not ability.
To open a company or to open a shop is all very complicated. For example, whether we can keep the warehouse clean, create an environment that is easy to find goods and work easily; whether the goods are displayed in a neat and beautiful manner, which is convenient for customers to purchase; we must pay attention to the commodity not to mark the wrong price; pay attention to the goods on the shelves, remove the unsalable goods, and sell them well, and create a system for ensuring the smooth replacement; let the salesmen be full of spirit and receive the customers with optimism and cheerfully; properly handle the customer complaints and avoid the negative effects.
These details are not difficult to look at individually. As long as we follow the principles of every work and do a good job every day, we can solve problems immediately. This is not a hard task for everyone. As long as we can do well, it is not far away from success, but it is difficult to cultivate habits.
Only by becoming a habit can we not feel tired. Many people wonder why some people can read books for two hours a day and give up for a while. Not that they have strong willpower, but that they are used to it, and they do not feel tired by habit. After developing a correct habit and achieving a positive cycle, success is not far away.
Anyone can do well. It is important to exercise consciously until they become a habit.
　　 Five, make prompt decisions and execute immediately.
Similarly, the amount of 50 million users has been achieved, the radio has been used for 38 years, the television has only been used for 13 years, and the Internet has used 4 years, and the Facebook has only been used for 2 years.
What does this mean? The world is changing faster and faster. If we are slow, the idea we can use last month may not be applicable next month.
Because speed is very important for business. In the face of a great opportunity, we can only occupy the market by providing the world's truly excellent products faster than others. This is the first meaning of speed - to seize the opportunity quickly.
The other way is to finish the work quickly and make prompt decisions. Procrastination is the biggest enemy of productivity. Dragging and dragging not only misses the opportunity, but also does not want to go any further.
Not afraid of mistakes. If you have time to go back to work, you will miss the opportunity, and spend more time thinking about creativity. Everyone has the same length of time. Only those who are good at making use of time can become successful people.
　　 Six, adhere to the "results" rather than stick to the plan.
Planning and preparing are very important, but once you enter the implementation stage, you should stick to the results or goals set in the plan.
Most of the time, we spend a lot of time making plans, and we always want to carry out the plan after all. It's wrong. Because the market environment is changing rapidly, maybe your plan is well done, but it doesn't work. Ultimately, you can't get the result you want.
What we should pursue persistently is only the final result, the rest is not.
　 Seven, the company is the customer, making money is just by the way.
First of all, I want to ask a question: who is the company?
Boss? Incorrect. A company is a customer. The purpose of company existence is to create a more comfortable living environment for customers and solve problems for customers. Whether it is to open a restaurant, to help customers solve the problem of eating, or to do business operators, to help customers solve the problem of shopping, the purpose is for customers.
Entrepreneurship is for the pursuit of interests, popular point is called making money, but only know that the enterprises that make money do not live long.
If a company pays more attention to money rather than the happiness of its customers, it will eventually manifest itself in goods or services. Customers will be keenly aware of this and never get over it. Over time, customers will stay away from you. Those who consider their customers and have a sense of mission can sell well even if their products are expensive.
　　 Eight, business is to fight against contradictions.
To give a simple example, it takes more cost to make good products. However, if these costs are added to the price of goods, consumers will certainly be dissatisfied, and they will lose.
So the problem now is to reduce the cost while improving the quality of products.
The two are obviously contradictory. Many people feel that it is impossible and impossible to do so.
This answer is what ordinary people can think of, but as an operator, as a professional, we can not just think of it and give up without doing it. In that case, what is the difference between ordinary people and ordinary people? First class operators will never say they can't do it. They will say, "OK, let's try." Then do everything possible to solve the problem.
In the final analysis, a qualified operator is to constantly fight against himself, overcome the weakness of human nature, and overcome himself, so as to defeat his opponent.