Sanfo Outdoor Ice And Snow Sports Layout "Winter Olympic Cycle" Speed Up

In December 5th, the Beijing Winter Olympic Organizing Committee released the volunteers' recruitment announcement for the 2022 Winter Olympic Games and the winter Paralympic Games in Beijing, and the volunteers' recruitment was officially opened. This also marked the acceleration of the Winter Olympic cycle. Sanfo outdoor (002780.SZ), the first outdoor retail outlet company in China, has continuously integrated resources in recent years, increasing the layout of ice and snow and outdoor sports, and is expected to harvest dividends in the Winter Olympic cycle.
　　 Trillion ice and snow sports market open Sanfo outdoor location advantage is obvious
With the closing of the 2018 Winter Olympic Games in Pingchang, the Beijing Olympic Winter Games, the "double Olympic city", was put into operation. With the opportunity of the Winter Olympic Games in Beijing, the state promulgated various policies and vigorously supported the development of ice and snow sports in China. According to the ice snow sports development plan (2016-2025 years) jointly issued by the four ministries and commissions of the State Sports General Administration, the snow and ice industry scale reached 1 trillion in 2025. Compared with the United States, Europe, Japan and other countries and regions, China's ice and snow industry is still at a relatively early stage. The Winter Olympics has injected new impetus to the industry. With the Winter Olympic cycle approaching, many ice and snow sports venues have been completed and opened to the public. China's ice and snow sports development has also entered a hot period.
Sanfo outdoor headquarters is located in Beijing, and in the Beijing Tianjin Hebei region, the relevant layout of ice and snow sports was carried out earlier. According to public information, Sanfo outdoor has set up a ski franchise store in the hinterland of the Winter Olympic Games, the WAN long ski resort in Chongli, and the largest ski resort in Nanshan Ski Resort in Beijing.
　　 Consolidating brand advantage and establishing brand name matrix for skiing skiing
As a leading enterprise in the domestic outdoor retail industry, Sanfo outdoor has established a strong brand advantage in the traditional outdoor sports field, including many agents and private brands, many of which are exclusive agency brands. In recent years, taking advantage of the opportunity of Winter Olympic Games to develop ice and snow brand products, the brand matrix of skiing products has been established to meet the needs of ice and snow enthusiasts from helmets, snow mirrors, ski suits, ski gloves, Ski socks and snowboards. Such as the Swedish well-known Snow Brand Brand POC of sole agency, Italy's top snow suit brand DAINESE, Germany professional ski gloves brand REUSCH, snow stick brand KOMPERDELL, MASTERS, Ski Socks brand XSOCKS and so on. At the same time, the company has strengthened its cooperation with X-BIONIC, mammoth and other international outdoor brands, especially the X-BIONIC brand. It has bionic technology and other black technology. The new patriot series products and the XSOCKS enhancement of Ski socks have solved the trouble of skiers' ski wear in one fell swoop. In addition, the company also plans to join the snow product line in its own brand, and make efforts in snowsuits, gloves, snowpants and so on, and constantly improve the product line category of its own brand, so as to meet the needs of different consumer groups.
In terms of marketing channels, the company focuses on quality snow resources, and promotes the layout of snow brand products in ski resorts, ski schools and skiing institutions through the opening of new world-class professional outlets. The company said that in the future, the channel will also continue to overweight, to build "brand matrix + multi-channel marketing" combination mode.
Linkage of three major business sectors to achieve passenger flow conversion
At present, Sanfo outdoor has completed the layout of the three major business segments, outdoor sports products, event group construction, parent-child outdoor paradise, providing consumers with a full range of products and services, transforming passenger groups among different sectors, and building a complete outdoor industry cycle.
In terms of sports activities, Sanfo outdoor has been constantly distributing in the ice and snow events. It has successfully held the two Arxan ice and snow three events and the snow board speed competition and so on. It has led many participants to experience the ice snow and the dreamy Arxan, and has been well received in the industry. According to the company insiders, Sanfo outdoor will continue to cooperate with snow resources rich regional governments in sports events, promote the integration of competition and local snow resources, and combine the outdoor sports such as running, skiing and mountaineering to create a competition mode. At the same time, Sanfo outdoor will continue to use the accumulated experience and resources over the past ten years in the construction of the event group, and will be used in the ice and snow industry. It plans to combine the resources of the ski resorts and launch a comprehensive event close to the public, including skiing competition, skiing experience, skiing photography, synchronized performance, fun match and so on. It is reported that Sanfo outdoor also intends to make further attempts in winter camp, ice and snow tourism.
To develop ice and snow sports, we should start with babies. Sanfo outdoor squirrel tribe parent-child outdoor park has accumulated a large number of paternity fans in three places in Chengdu, Wuhan and Zhengzhou in a few years, and has become one of the preferred destinations for parent-child outdoor travel. The physical space of natural ecology provides a good foundation for the development and implantation of ice and snow products. In the future, Sanfo outdoor will continue to promote the squirrel tribe project in the whole country. At the same time, it will also introduce more ice and snow play experience in the winter long cycle paradise. The main events include skiing, skating, curling and so on. At the same time, we plan to design the corridor of ice and snow culture, demonstrate the development of ice and snow industry at home and abroad, introduce ice and snow sports, and popularize the common sense of Winter Olympics. It is reported that Zhengzhou snow squirrel tribal project ice and snow products are in the planning.
The company said that the promotion of competition events and the ice and snow projects of parent-child outdoor parks will continue to drive the consumption of snow products. The three major business segments of Sanfo outdoor outdoor sporting goods - sports event group - parent-child outdoor park will also play a strong synergistic effect in the ice and snow subdivision industry.
With the approaching winter Olympic Games, it will lead the ice and snow sports to speed up and promote the attention and participation of outdoor and major sports from top to bottom. Under the rapid development of the industry, the leading enterprises in deep ice and snow industry will enjoy more dividends.