A Holiday Notice Shook The Circle Of Friends. How Did The Fabric Business Go Down?

Recently, a paper notice of a textile factory shook the circle of friends in the industry. From the time of the notice given by the notice, the date of the holiday is 3 months from December 1, 2019 to March 1, 2020. Such a long holiday is very rare in the textile industry in recent years.

There is no denying it. Two In the past 019 years, the Department's textile enterprises have fallen into the double decline of the order profit. During the Spring Festival holiday this year, many fabric enterprises have extended their vacation time more or less.

Market downturn

Some enterprises leave early.

Now, the year of the Spring Festival is approaching. Fabric manufacturers have also announced the corresponding holiday time. According to the relevant textile platform survey, In the first ten days of January 2020, there were more enterprises on holiday, but there were not many enterprises in December 2019. In addition, compared with last year, most manufacturers took a vacation about 15 days before the Spring Festival. This year, some enterprises have already made a holiday plan to 30 days before the Spring Festival.

"Our factory plans to stop the gas and stop the cylinder in January 6th, and it will be able to resume production in February 5th." A person responsible for the fabric business in Jiangsu said, "in the second half of 2019, the total order of the company decreased by about 20% compared with the previous year. In 2019, you can clearly feel that the operating rate has dropped. "

Yu Cunping, the chief officer of Jin Lun (Suzhou) Weaving Co., Ltd. Also said: "the market environment in 2019 has had some impact on enterprises. This year, the company's initial plan is the same as in previous years, eight of the beginning of the month, but the vacation time is ahead of schedule."

"2019 is really the industry's" winter, "we also put workers ahead of the new year. "From the order this year, customers' stability is getting worse," he said. "The quantity of goods taken every month is less than that in previous years." We are not predicting the situation in 2020, and it is impossible to predict the time of factory start-up and the loss of workers.

According to the analysis of the industry, it is reasonable to extend the Spring Festival holiday this year. "In 2019, the overall environment of the textile and garment market is bad, the market is depressed, people's consumption concept is also changing, and the number of clothing purchases is decreasing, which leads to the reduction of the order quantity of the brand dealers than in previous years. The big ones become smaller ones, the smaller ones become proofing, and the demand is weak. The whole industry chain business has been affected to a certain extent. "

However, In the printing and dyeing area of Shaoxing, Zhejiang, except for enterprises affected by the stop gas of Zhejiang Zeng Neng Shaoxing Binhai Thermal Power Co., the vacation time of related enterprises is relatively late, roughly after January 17th. Some of the dyeing factories will also make some allowances for the employees who are sticking to their posts. For example, the announcement issued by Zhejiang seven rainbow Holding Group Limited shows that the business holiday is from January 21st to February 3rd. The company's foreign trade, documents, some administrative personnel and other related personnel will still have to work on January 23rd because of production reasons.

Environmental protection limited production "surprise attack"

The market is short and busy.

It is noteworthy that in some enterprises issued holiday notice, you can also find different things from the past. For example, some fabric enterprises have begun to ask for delivery. As we all know, dyeing factory burst warehouse, queuing, taking money to pick up goods, that is only in the past season when the peak season will happen.

The reason is that the industry generally believes that due to the early Lunar New Year set up machine limited production. In addition to Keqiao, Shaoxing, in December 17, 2019, the Suzhou Wujiang district government in Jiangsu province held a special action plan to "sprint fifteen days and strive to increase the blue sky". The setting machine in Shengze area was limited to more than 50%. From past experience, unless short-term documents are needed, the short-term closure will have little impact on the textile industry. Unfortunately, because the new year's time is earlier this year, the "dead line" at the end of the year is more than half a month ahead of the previous years. The double factor superposition makes the printing and dyeing period which has not been enough for us become more intense.

The industry is not optimistic about such a phenomenon now. Insiders pointed out: " There is no denying that market demand has always been there, but this is partly due to environmental restrictions. And from the traditional perspective, the textile industry in the early spring festival usually has a wave of rising prices, after all, the demand for Spring Festival hoarding is still very large. But it is far from the real peak season. Now, employees in the industry have begun to return home. With the decrease of workers, the progress of dyeing will be delayed. "

"Don't be fooled by the current market trend. Now the market demand has not been improved, and the inventory of textile enterprises is still at a high level." Yu Cunping also believes that The textile market itself is not getting warmer, but the printing and dyeing factories are busy because of the limited environmental protection at the end of the year. Coupled with the easing of trade relations between China and the United States, as well as the positive effects of tropical preparations before the year, the market has been boosted.

Return home early

Holiday marketing goes with the flow.

In fact, for the textile market today, it is not necessarily a good thing for fabric companies to let workers work in advance.

"Ordinary workers usually work harder. Most workers prefer to return home earlier. If they are forced to continue to work at this time, the efficiency can not be guaranteed, and they may get twice the result with half the effort. " Yu Cunping said frankly.

An unnamed person in charge of the enterprise analyzed more clearly: "in the face of this year's market environment, fabric enterprises early holidays are also expected, on the one hand is the reduction of orders, really need to reduce workers and reduce production capacity, on the other hand is a way to cope with market pressure and reduce costs."

"Workers' early leave is understandable, but it does not mean that the company will slow down." Textile and clothing management expert Cheng Xiangsheng Points out that Many enterprises, because of the reasons for holidays, production and sales work or suspend or slow down, resulting in reduced income and increased market risk. Some small and medium enterprises in the past years are mostly closed within a few months after the holidays. It has a long performance cycle, a peak turnover period, and a great market competition environment.

"We can summarize these factors carefully, and we can see that Most SMEs ignore the marketing and management of enterprises during holidays. Cheng Xiangsheng pointed out that during the Spring Festival, enterprises only need to focus on marketing.

Cheng Xiangsheng, for example, said: "during the Spring Festival holiday, our customers are basically on vacation, and they will not take the initiative to search for fabric products. At this point, what we need to do is to push the product or service in an interesting way and push it to the front of the customer voluntarily, so that the customers can think about it as a result of their professional habits.