UNIQLO Korean Operators Will Not Pay Dividends For The First Time, Big Shareholders: Not A Fatal Blow
Korean media quoted the industry news 4, said that the fr.L Korean company, which is responsible for the import and sale of UNIQLO in Korea, issued a surveillance report at the end of last year, taking the performance from March 2019 to August as the benchmark, setting the final dividend amount as "0 won", making the outside world surprise.
This is the first time since the company implemented the bonus system in 2011, the end of the dividend has vanished for the first time. South Korean insiders believe that UNIQLO was "encircled and suppressed by the whole nation" in South Korea's arrival in Japan. Many times, "lying gun" has been hit hard, resulting in this situation.
From September 2018 to August 2019, fr.L's sales volume was about 137 billion 800 million won, an increase of 0.3% over the same period last year, but its operating profit decreased by 14% compared with the same period last year. That is to say, the 7 - August outbreak of the day - to - day event has been strikingly alarming.
According to statistics from 8 credit card companies in South Korea, the sales volume of UNIQLO in South Korea in July was 1 billion 780 million won (about 10 million 360 thousand yuan), which was 70.1% less than that of June sales (5 billion 940 million won).
According to industry sources, UNIQLO's overall sales decreased by 60% over the past year, and the performance from September 2019 to February 2020 is expected to be even worse.
Fr.L does not pay dividends. The biggest victim is Lotte Group, the largest shareholder. It is reported that Lotte shopping accounts for 49% of its shares, and the other largest shareholder is FAST RETAILING, which accounts for 50%.
Based on the same period of performance from March 2018 to August, the fr.L's final dividend amount was 61 billion won. From September 2018 to February 2019, the company made a 60 billion dividend. According to the fr.L2018 fiscal year, Lotte shopping received a dividend of 46 billion 500 million won, plus no final dividend payable on the accounting books. Lotte earned at least 54 billion 400 million won this year.
In this regard, Lotte said, "poor performance, so there is no dividend, but this is not a lingering fatal blow."
However, according to Korean media, Lotte Group is a big investor in Japanese companies. Apart from UNIQLO, it also owns 40% of Muji. Its Lotte Sunday liquor company also owns 50% of the "Lotte Seven Star beverage". These brands are among the best in the "no shopping list".
South Korean netizens listed in Korean and Japanese companies.
In July 1st last year, the Japanese government announced that it would strengthen the control of raw materials for the three semiconductor industries exported to South Korea and exclude South Korea from the trade "white list". In response, the South Korean government has characterized Japan's initiatives as "economic retaliation" and has proposed a number of countermeasures, including the localization of key technologies, the scale of domestic production equipment, and resorting to WTO. At the same time, people in South Korea have launched a "boycott of Japanese goods" campaign, involving food, retail, tourism, cultural exchanges and other fields, forming a national anti Japanese wave.
In July 11th, CFO, Okazaki, a fast selling company, said in a public reply to the Korean boycott of Japanese goods, "the boycott of South Korea will not last long." The news spread quickly in Korea network and was interpreted as "laughing at Korean consumers" and fermented.
A South Korean netizen wrote on the Internet: "Sade made Korean supermarket withdraw from the Chinese market. Let's go back to UNIQLO! "In this massive" encirclement and suppression campaign ", UNIQLO was regarded as the number one" bull's eye ".
Although the Japanese side made two public apologies for the speech soon, Lotte executives came out to make a round trip, but they failed to make Korean consumers lose their breath. Sales of UNIQLO continued to decline and new low, and they even closed 3 stores. Lotte was also affected, and the market value evaporated 1 trillion won (about 5 billion 830 million yuan). It is reported that fast selling companies entered Korea in 2005, and then joined hands with FRLKorea. By the end of 7 last year, 187 UNIQLO shops were opened.
"UNIQLO was once popular in South Korea, but it took the lead in boycotting Japanese goods." Yonhap has said so.
In mid October, the boycott of Japanese goods was in full swing, and a new advertisement in UNIQLO was "igniting fire".
In commemorating the launch of the 25th anniversary series of 15 second global editions for the Fleece series, 13 year old fashion designer Kelis Rogers asked Kheris, a 98 year old fashion icon (Iris Apfel): "how do you wear it at my age?" (Kheris Apfel) Grandma said humorously, "I didn't remember that long ago."
But in Korean version advertisements, the subtitle of this sentence becomes "my God!" How can I remember what happened 80 years ago?
Korean netizens believe that "80 years ago" was the period when Japanese colonial rule Korean Peninsula and Japanese army enslaved "comfort women", while Japanese translation of Japanese advertisements did not mention the term "80 years".
UNIQLO, despite its explanation and insisting that the relevant criticism is out of thin air, has removed advertisements from local TV stations and South Korea's YouTube channel in view of its displeasure with many people.
Last November, the Korean government changed its mind at the last minute and announced that it would postpone the termination of the Korea Japan military intelligence agreement. On December 24th, Japanese Prime Minister Abe Shinzo held the first formal meeting in Chengdu, China, with the Korean President Wen Yin in 15 months. Japan's Asahi Shimbun said that the meeting between leaders of the two countries in Chengdu has brought "a ray of hope" to the "cooling" relationship between Japan and South Korea.
Although there are no obvious signs that the friction between Japan and Korea is about to disappear, the Korean media reported on the 5 day that the Anti Japanese atmosphere on the Internet has become thinner.
South Korea's Seoul economy quotes data from IGAWorks, a mobile digital platform provider. In September last year, the number of monthly active users of UNIQLO mobile terminals hit a new low of 276 thousand and 287, but from October, the number of users rose sharply, reaching 618 thousand and 684 in December. MUJI also showed the same trend.
Korean industry stakeholders said that the online consumption environment is obviously different from the entity consumption environment that needs to consider the eyes of the people around it. "At the end of the year, UNIQLO had a big discount on hot products, and marketing was very" tempting ", which stimulated the growth of online consumption.
Source: longitudinal news Author: Feng Yinlun
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