"New Long Li" And "Cross Boundary" Play A New Pattern And Trigger A New Growth Point.

In the past few days, Yu Guohong, the boss of New Dragon Textile Co., Ltd., located in the center of China World Trade Center, Keqiao, is busy preparing for the exhibition in Frankfurt, Germany. "New dragon" is a company that makes lace. This time, Yu Guohong's main product is weaving decorative painting instead of lace. In recent years, with the saturation of the lace Market, the competition is becoming more and more intense. Yu Guohong has opened up his mind to expand the market with the new product of weaving decorative painting, which has achieved good results and has attracted the attention of the home market.


In Yu Guohong's company, reporters saw this decorative painting, not only with abstract patterns, but also figures, animals, and so on. The fur of animals was very close. The eyes of the characters were bright and bright, and they were made of very fine threads. The decoration is very strong. It can be used for decoration in hotels, homes and some public places, giving people a sense of elegance and high quality.


Yu Guohong told reporters that he was a native of Ling'an. In 2009, he came to Keqiao and was first engaged in the fabric business of weaving brocade. Later, with the development of the market, the demand for lace accessories also began to grow, and the profits were considerable. Yu Guohong set up a sales department in the Textile City North District and the North Alliance market, and began selling lace. This kind of lace is woven by rapier weaving machine, it can be used in clothing, curtains and other clothing and home textile products. Just six or seven years ago, the development of lace industry entered the heyday in the textile city. At that time, Yu Guohong made sales of 67 million yuan a year, and the profits were very rich.


Many people see that lace accessories are lucrative and have poured into this industry. In Yu Guohong's own words, the original customers are all doing the lace business, the market is becoming saturated and the profits are decreasing gradually. Yu Guohong's lace business is facing the bottleneck of development. If there is no transformation, it is difficult to have room for new development. Yu Guohong, who is thinking hard, is not reconciled to the idea of developing new markets.


Yu Guohong used to run in Yiwu, and he found many decorative paintings in the small commodity market for sale. Most of these decorative paintings were printed paper products or hand embroidered ones, with a relatively simple variety and a low grade. Once, he noticed that the big rapier loom used to weave lace can not only weave lace, but also weave various patterns of cloth. He has a brainwave. Why not use the existing equipment to weave a decorative painting, thus making use of existing equipment and developing new products.


In early 2019, Yu Guohong began weaving of decorative paintings. The design is the key to making a good picture. He invited a professional design team to design patterns and pay about 300000 yuan a year for the design cost. A beautiful picture was designed and woven. This kind of weaving painting is relatively rare in the market. The silk thread is fine, no matter what patterns, it can be shown and has a three-dimensional effect.


Products must be promoted. Yu Guohong took several paintings to Guangzhou to attend the exhibition. The exquisite weaving paintings attracted many businessmen's attention. Among them, the relevant personnel from NetEase contacted Yu Guohong and asked for custom weaving decorative paintings. The theme is the content of the game, with complex patterns and high requirements for light and shadow. After Yu Guohong got the design draft, he contacted the design team without stopping. Now he has entered the proofing stage, and the other side is very satisfied with the draft.


At present, Yu Guohong's weaving decorative paintings have been sold in many home furnishing shops in Chengdu, Xi'an, Lanzhou and Dongguan, and have been welcomed by many consumers. In order to expand the market, Yu Guohong is still promoting on line such as jitter, Alibaba and so on. I hope we can rely on weaving painting to set off a new growth point.