Yang Zhaohua: Uphold The Initial Intention To Promote The High Quality Development Of Home Textile Industry

In the arduous and unremitting efforts to slow down the overall pressure and stability, China's home textile workers have welcomed 2020 out of 2019. In the past year, it seems that everyone is saying, "I am too hard." It is difficult to return to "difficult", but the home textile people have never stopped making progress. The textile industry has been in trouble for several years, but still can work hard in its struggle, courage and responsibility.


In the face of more uncertain 2020, how will the home textile industry grasp the opportunities for change and opportunity? In this regard, Yang Zhaohua, vice president of China Textile Industry Federation and President of China Household Textile Industry Association, analyzed the industry.


New ecosystem, new path, new manufacturing


Boost home textiles into high quality development track


In 2019, under the influence of the complicated downward pressure of textile industry, the home textile industry actively overcome the downward pressure, and guided the structural reform of the supply side to guide the industry to achieve new breakthroughs in the new ecology, new path and new manufacturing, and promoted the development of home textiles into a high quality development track, and the home textile industry achieved a general steady development trend.


In 2019, 1-10 months, the main business income of 1775 home textile enterprises above Designated Size reached 151 billion 518 million yuan, down 0.23 compared with the same period last year, and the growth rate dropped slightly. In terms of domestic sales, the revenue was 107 billion 690 million yuan, an increase of 1.09% over the same period last year, maintaining stable and slow progress. On the export side, the value of export delivery was 43 billion 820 million yuan, down 3.33% from the same period last year, and the total profit decreased by 1.02%, the profit rate was 4.43%, which was basically the same as last year. Some industrial clusters and home textile enterprises have achieved innovative development by breaking the inherent mode and building new channels, and found a new profit growth point.


Yang Zhaohua said that this year, the China Textile Association actively strengthened its service function, and effectively promoted the high quality development of the home textile industry from seven aspects.


First, industrial research is targeted. In 2019, the China Textile Association launched a thematic study on "Sino US trade friction tracking" and "fabric industry theme". It visited 15 industrial clusters and more than 60 enterprises on the spot, and earnestly explored the hot spots and pain points of the industry development, so as to escort the healthy development of the industry.


The two is quality standard and standard guidance. In 2019, the China Home Textile Association successfully organized the quality conference for the third consecutive year. Around the main keynote of "quality home textiles", we completed the approval work of 14 GB and bank standards, including the classification of household textiles. From the perspective of consumers, we finished the formulation of 6 group standards, such as finished curtain, and filled the market gap.


The three is exhibition energy industry upgrading. This year, the two quarter home textile exhibition resonance industry upstream and downstream, cross-border leading the new trend. The spring exhibition will integrate the terminal market industry chain, create a new height of home textile brand, extend to the C end, and the autumn exhibition will gather the resources of the industry and convey transformation and upgrading from cloth presentation to life style.


The four is the industry conference for practical results. From the "2019 China Home Textile Conference" and other industrial exchange meetings to the "brand cloth art alliance" and "bedside special committee annual meeting" and other symposiums, they are practicing pragmatism, development and pertinence.


The five is cultural activities. The China home textile association takes the design competition, the popular trend and the theme exhibition as the starting point, and actively promotes the cultural construction of the home textile industry.


Six, cross boundary cooperation and foreign exchange promotion. In 2019, the China Textile Association and Tmall, Haier and so on jointly discussed the upgrading and upgrading of service channels. With the China Textile Machinery Association and the China Sewing Machinery Association, the "home textile intelligent manufacturing innovation alliance" was launched. With furniture enterprises and soft clothing design institutions entering the cluster, cross-border cooperation became more pragmatic. In terms of external exchanges, the visiting group such as the South American visiting group, the Pakistan visiting group and so on are actively interconnected to expand the space for international development.


Seven, we must deepen the work of Party building and keep improving the association. China's home textile association has carried out party building work in depth, and has refined the management, upgrading the backbone, strengthening training and expanding publicity, so as to enhance the staff's grasp of the development trend of the industry and the ability to serve the industry.


Strong products, strong brands, strong technology


Responding positively to uncertainty in 2020


Looking forward to 2020, heavy responsibilities lie ahead. 2020 is the year when the industry "13th Five-Year" development plan is ended, and it is also the decisive stage for China to build a moderately prosperous society in an all-round way. Many uncertainties and uncertainties still exist at home and abroad. The old technology of science and technology has accelerated the transformation of industrial ecology, and the competitiveness of different countries, regions and enterprises has been rapidly refreshed. This requires the home textile people to follow the trend, grasp the current situation and strengthen themselves.


First, strong products. Under the current situation, home textile people should return to their original mind and return to the product itself. "Technology, fashion and green" is the new positioning of the textile industry. Home textile enterprises should continue to carry forward the spirit of craftsmen, build around the concept of "technology, fashion and green", and create functional and diversified home textiles products to meet the individual needs of consumers. While making strong products, we should do well in product services, from "selling products" to "selling lifestyles", so as to realize the transformation and upgrading of enterprises, and promote the transformation from production type to production service type.


The two is strong brands. That is to promote brand strategy at all levels and in all directions. From the perspective of enterprises, it is necessary to enhance brand awareness, enhance brand stickiness, increase brand flow and enhance service experience, and truly create a number of terminal brands with visibility and consumption guidance capabilities in the consumer market, so as to meet the needs of consumers' lifestyle changes and consumption upgrading. From the industry point of view, we should further promote the regional brand building of the home textile industry cluster, realize the construction of regional brand, manufacturing brand and consumer brand system, push the overall brand building of "China home textile", and improve the international image of "Chinese home textile".


The three is strong technology. To achieve the goal of strong power in textile manufacturing industry, we must rely on science and technology to improve innovation and innovation efficiency. We should strengthen the service capability of independent innovation in the industry, promote the promotion and application of new fiber, new equipment, new technology and new technology in the industry, continuously improve labor efficiency, improve automation level, achieve energy saving and emission reduction, promote industrial technological progress and industrial upgrading, clean up backward production capacity, develop cleaner production, promote the construction of green standard system, and promote the sustainable development of the industry.


Yang Zhaohua pointed out that "in 2020, we will achieve the first goal of centenary struggle and lay a solid foundation for achieving the goals of the second hundred years. This is a decisive period as well as a crucial stage. As long as we are in the flood of the new era of struggle, we will welcome the high quality growth stage we hope for without fear of wind and rain and fear of danger.