Fang Jianhua: Enterprise Switching To Wartime Mode Will Coordinate The Scene To Online.

February 6th, today, Fang Jianhua, founder of women's clothing brand, has published articles on the media platform. Fang Jianhua believes that after the adverse effects brought by the epidemic, enterprises need to carry out a "self rescue battle" and switch from vacation to wartime mode.

Fang Jianhua pointed out that the strategies formulated by enterprises should be feasible and visible. They should put the prediction, uncertainty strategies and matters on the shelf for a while, and maintain the whole staff online. They will be transplanted to the online communication and collaborative scenes of the company.

In addition, Fang Jianhua believes that enterprises should focus on supply chain, organizational system, financial support and administrative services, focusing on service sales and service efficiency.

"To spend money, we need to get benefits and results." Fang Jianhua believes that enterprises should spend from large expenditures to small payments dynamic control.

The following is the original text:

This Spring Festival is not like a festival.

It has never been so disturbing.

I went back to my hometown in Jiangxi.

He returned to Guangzhou in the third year of the year.

The epidemic is unexpected.

During the Spring Festival, HR colleagues

Internal notices were sent to group colleagues.

In line with the relevant requirements of the relevant government departments

Reduce outgoing, masks, disinfection in place.

In addition to corporate level measures,

I solemnly request every colleague:

Everyone takes the initiative to protect himself.

We are not feeding in the baby room.

But everyone is in the war zone to survive.

I work for myself as my family.

Don't worry about it. Don't take it lightly.

This moment,

All walks of life are like "ICU".

The management and protection objects of the "intensive care unit".

"Poor breathing" and "cough uneasiness" ~

Some experts are already forecasting.

The second half is not optimistic about the economic trend;

In addition to the protection and daily necessities industry,

Other businesses seem to be freezing.

The owner of a restaurant company is shouting.

More than 20 thousand unemployed employees

Loan wages can only support March.

Sales emergency! Enterprise urgent!

My CFO told me.

Company cash flow

There are reserves to deal with extreme conditions.

But there is no doubt that there will be another big gap in the middle of the year.

The enterprise's destiny depends on its operation.

Cash flow is the breathing machine of an enterprise.

If the respirator is broken,

The fate of an enterprise can be imagined.

No one wants this day to come.

But that day is not far from us!

I see a phenomenon.

Women's clothing industry as an example:

January, 28-2, 3, seven days

Although sales fell by 41.22%

The number of goods increased by 41.77% compared with the same period last year.

What does the data show?

You can see that everyone has a strong desire to survive.

Get over it! Live!

We are at this moment.

That's the next time.

The only pursuit!

We need a self rescue battle.

Switch from vacation to wartime mode

Every man jack,

Need to invest more than 200% in the past

Time, energy and confidence

To snatch at every opportunity.

To break through any problems that arise.

Like a chicken picking up rice.

Pick up every order.

Do every customer's service well.

Plan every sales point.

The general direction is right.

Failure often happens in execution and details.

　　 First, it is feasible and visible to formulate strategies.

1. Minimize the impact of the epidemic on channel sales performance, restore the lost performance in the most possible way, and shelve predictability, uncertainty strategies and matters.

I don't quite approve of the practice of crying out in the circle of friends, because you never wake up a man who "sleeps" on the grounds of environment. As long as the earth does not explode, how can we be dead?

2. The function line of the business line will be transplanted to the online communication and collaborative scene in the company. The weekly newspaper will be changed to a daily newspaper, which will clarify the progress of personal results and key indicators.

3. WeChat, small programs, live broadcast, etc., which are likely to touch customers, will be divided into different categories according to the customers' Stratification and sub category.

For the entire retail industry,

This year may be too long.

Affected by the epidemic,

In the past, the Spring Festival shopping season was gone.

People shut up and wait for the epidemic to disperse.

Shopping malls are closed and shut down everywhere.

The situation is very serious.

Customers on the line can not go out, we will redeploy and create a consumption scenario. Inman quickly adjusted the strategy laid down last year, starting from New Year's Eve, and linked the whole country's online marketing in the business shop.

In just seven days, the performance decline of the offline store was gradually reversed. Under the condition of only more than 50 stores open in the national line store, 65 thousand customers were sold quickly and 140% of daily sales were completed.

　　 Two, open fire, front-end siege, back end supply

The supply chain, organizational system, financial support and administrative services focus on service sales and service efficiency.

I believe that where there are people, there is traffic, where there is traffic, it is possible to produce sales volume.

Excellent teams can spontaneously assemble themselves into a unified organization in front of any campaign, enforce them effectively, enforce self-discipline, and positively influence others to achieve their goals together.

In an uncertain environment, everyone has the responsibility to invest more than 200% of the energy and effort in the past. We should excavate opportunities from our own strengths and capabilities, and do not look for reasons for environmental impact.

I appreciate the spirit of work that does not achieve results, promises never to stop, dare to knock at the end, and can squeeze and drill. In the promotion of events, I have reason to believe that those who have these spirits are more able to produce results and accomplish things.

　　 Three, spend money to get benefit and effect.

From big expenditure to petty cash dynamic control ratio. 1) the contract should be paid according to the old rules and regulations; no matter how hard it is, it can not be poor; 2) we invite our internal colleagues to examine once again the necessity of expenditure, the ratio of output, the suspension of business expenses which are not directly related to sales, and the cancellation of uncertain transformation.

Because believe, so can!

Although the epidemic is still at a critical stage, enterprises are still the strongest bastion of social economy and organizational strength even though they can not judge the trend.

As long as the body and mind are in wartime, there will be no idle season, no empty, lonely and cold, and every day can be enriched and stimulated.

Get over it! Live!

Epidemic is not an excuse for waiting.

Bold and resolute will play the role of all fighters.

As Dr Zhong Nanshan said,

When spring blossoms

Let's meet again.

Return to a better life!

2020

It means unknown impact and controllable creation.

It means everyone is new to the new year.

Reverence for every opportunity!

The role and responsibility of awe in family, position and society

Awed every product, every detail.

Fear the current new situation and new environment.

Fear is the only way to produce good results.

In awe, you have the chance to forge more Johnson.

2020

Be beautiful, be hopeful, and hearten.

Find new hormones with modesty.

Achieve new goals for each of us in the new year.

May the prosperous years be quiet.

May the new year go all the way.

Willing to advance the golden mouse without arrogance and rashness.

Wuhan refuels, China refuels, the retail merchant refuels!