No One Is Interested In Stores That Can Not Be Issued Orders, Clothing Retail Business Cold Chilly.

The new crown pneumonia epidemic "black swan" caused economic fluctuations, many industries were shrouded in haze. The domestic clothing retailing industry is facing the "big exam" in the chilly early spring. The passenger flow of the next line stores has been greatly reduced, the electricity supplier's capacity is insufficient, and the return orders have been continuously.

In fact, domestic garment retailing has been declining in recent years. According to the National Bureau of statistics, in 2018, the retail sales of clothing commodities in China were 987 billion 40 million yuan, down 4.8% from the same period last year, the first time there was negative growth; in the first half of 2019, the figure was 474 billion 970 million yuan. The impact of the epidemic is no doubt worse than before. The clothing industry that used to beat the Spring Festival to bet on the consumption of hot spring has failed in recent years.

Below the line clothing shop half off rejection goods nobody cares.

Anti epidemic war sounded the horn of "all the people's homes", and the most direct difficulty faced by the apparel retailers under the line is the sharp reduction of passenger flow and the backlog of inventory.

Lee Wan er's clothing store has been closed, the shop named Heng Yuan Xiang is a chain brand, and there are 4 in Hengyang, but it is basically not open during the Spring Festival. Because of the Hengyang railway station pedestrian street, one of the most prosperous sections of the city, Heng Yuan Xiang's rent is not cheap. Although it is seriously affected by the epidemic, the rent still has to be paid. Li Waner said he had not received the notice of rent reduction for the time being.

When the epidemic had not yet been fermented years ago, this Heng Yuan Xiang business was good. With the spread of the epidemic, Hengyang city has stepped up its prevention and control level, and clothing stores such as Heng Yuan Xiang have been closed for business one after another.

No sales revenue, but employees pay wages. Under the double pressure of rent and inventory backlog, this Heng Yuan Xiang's life is not easy. In order to get cash flow from inventory, Li Waner's circle of friends is full of discount sales information.

Or active or passive, not all clothing stores will choose to close the door to deal with the epidemic, the situation is grim, but the pressure of survival is even greater.

"No rent can't be opened," said Liao Jie, manager of city women. The women's underwear shop is located in the most prosperous section of Shuikou mountain, an industrial town under the jurisdiction of Hengyang.

Liao Jie made an account of the times Finance: the monthly rent of the shop is 2700 yuan, 32400 yuan a year, and the rent is paid every year. The cost of electricity and water is about 10000 years. During the epidemic, two employees paid their salaries, spending about 5000 per month. During the Spring Festival this year, sales fell by about 60% compared with last year, while the revenue during the Spring Festival in the past year accounted for about 40% of the whole year. If you don't open the door, rent or electricity will be paid. It's better to start business and earn a little.

More than Liao Jie opened his teeth. "In early four of this year, we opened the door for business, but we won't open the door until sixteen this year." Li Xiao, the Playboy franchisee, told times finance that it was open in the morning until 4 p.m., and no customer had placed the order.

Jiulong dress is one of two large clothing Supermarkets in Shuikou mountain town. Half off slogans have been posted at the gate, but few people have asked for it.

Jiulong clothing era financial Liao Wei photo

Wang Fang, who worked for ten years in Kowloon fashion, said that when the value of goods was cleared up in the past year, many people would choose to buy them in the past years. As early as last November, 2020 summer clothing was also due to the impact of the epidemic, backlog in Zhuzhou.

"The backlog of products during the Spring Festival can only be sold after the epidemic, or else it will be sold in the second half of the year." In the era of financial interview, Liao Jie finally greeted a customer.

At present, for small clothing shops living on commercial pedestrian streets, discount and time are effective means to solve the backlog. For some garment retailers, online channels have become "life-saving straw".

Clothing electricity supplier delivery "stagnation" refund rate soaring

"This spring is forced to give up, conservative estimates that the first quarter sales loss of more than 60% of expected. The sales volume of the Spring Festival is about 3/4 this year. The famous clothing e-commerce brand "chemistry girl" expresses to the times finance and economics.

This flagship shop has been established for 6 years. Now it has 1 million 400 thousand fans in Taobao, and stars like Liu Wen and Zheng Shuang are also their customers.

"Chemistry girl" aspect disclosed that this epidemic situation to their influence is not small. Poor sales in the first quarter will directly affect the volume and sales volume of shops throughout the year. Rent, water and electricity and staff salaries have not been cut off, because the rate of refund has been rising due to logistics and delivery delays. At present, the company's cash flow is no longer available, it can only rely on the support of deposits.

In addition to the above quarterly sales losses, the progress of other work is also limited. From design to production to sales, business processes can not be pushed forward and the next step will be difficult to break through. Today, chemical girl's customer service, design, new media and other departments have been online. But the consignment Department and the factory are still in a state of shutdown.

The "chemistry girl" Taobao store was originally scheduled for shipment in February 10th. Due to the fact that the epidemic has not yet been fully controlled, it is tentatively scheduled to resume shipment 15 days ago. "Chemical girl" also said in an interview that the warehouse logistics park has been in a state of blockade, and did not inform the specific time to open the door, the factory also has to work until the end of February.

Under the epidemic, the logistics industry presses the "pause button", which directly affects the operation of the electricity supplier. For apparel retailers, the abacus of online channels is also not playing. Meanwhile, the fast wear clothing brand giants with offline outlets and online e-commerce channels have also taken measures such as closing stores and discounting themselves to save themselves.

Discount clothing brand discount

Affected by the epidemic, many fast drying clothing brands are closed before and after the Spring Festival. In February 4th, Nike announced that it will temporarily close about half of China's stores, and the remaining stores will shorten their business hours. UBS issued a report that Nike's performance from mid 1 to the end of February will drop 70%. In addition, Adidas also announced the closure of some Chinese stores and said it would have a negative impact on short-term performance.

In recent years, UNIQLO, an excellent retailer in the field of apparel retailing, has not been able to "break through". As of February 3rd, the number of stores that had been suspended by UNIQLO in China had reached 270, accounting for about 40% of the total number of stores in China. It is worth noting that the mainland is the second largest market for UNIQLO.

The losses caused by closing a large number of stores are very heavy for many fast fashion brands. Although Wanda and other commercial real estate have announced that they will exempt part of the rent, they will not be able to offset the loss caused by the closure. In February 10th, the staff of Hengyang's Wanda Plaza UNIQLO told times finance that it was not open yet, only the staff worked in the store. While some brands are fighting online channels, Metersbonwe's official flagship store has directly produced 2 slogans of 75% off.

The epidemic has not yet ended, but the impact on all walks of life has emerged. The survival of small and medium enterprises has become a hot topic in the near future. Under the epidemic situation, difficulties and hopes coexist. As Vanke Yu Liang said, live on. Only by living can we wait for the blooming spring days.

"Chemical Maiden" tells the times finance and economics, all say that the start-up company has not lived for 3 years, and we have been growing brutally for nearly 6 years. We will face the hardships and walk bravely.

Li Jie, the Playboy, also said that although the sales of the Spring Festival are not good this year, the focus of clothing sales is in the second half of the year. This year it may lose, but it is still within acceptable limits and will continue.

It is worth looking forward to, as of February 10th, including Shanghai, Beijing, Guangdong, Zhejiang, including more than ten provinces and municipalities successively issued support policies to save small and medium-sized enterprises under the epidemic. The Ministry of industry and Commerce issued a notice on the 9 day to deal with the new type of coronavirus pneumonia epidemic to help SMEs resume work and resume production and tide over the difficulties. It will definitely take 20 measures to help enterprises orderly return to work and resume production, further strengthen financial support for SMEs, and further strengthen financial support for SMEs, so as to help SMEs achieve orderly recovery and recovery and tide over difficulties in the six aspects.

"The wave of the tide, the epidemic is undoubtedly an important moment to test enterprises and businesses." Zhao Ran, an apparel industry analyst, said that for small and medium-sized clothing retailers, it is necessary to maximize the risk of dispersal and strive for short-term buck. At the same time, we should grasp the cash flow, enhance the online, and enhance our ability to effectively resist long-term risks.