Businesses Returning To Work Are Urged To Be Shipped Every Day By Taobao Tmall.

Many Taobao and Tmall are urging sellers to deliver their goods as soon as possible by phone, SMS and thousand cattle. The reason is that Taobao's Tmall rating will drop by one point per deduction, and the traffic volume will be less. 6 points were deducted, and basically nothing happened to you this year. If the two is deducted by 12 points, it needs to pay 10 thousand yuan penalty for Tmall, and the shop may also be shielded.

In addition, a fairly harsh punishment policy has been put forward.

The contents of the punishment policy are: orders for shipment during the Spring Festival will be delivered before 23:59:59 February 14th. The unsold orders will be refunded very quickly without the seller's confirmation. If the complaint is delayed due to delayed delivery, additional penalty should be paid; the delayed delivery of the Spring Festival orders will result in consumers' complaints, with a maximum compensation of 30% (Taobao 10%) and Tmall merchants up to 6 points. Hubei, Zhejiang and Wenzhou, which are the two most affected areas, are not subject to this policy.

The reward and punishment system of Taobao has caused businessmen's dissatisfaction.

According to media reports, from February 9th onwards, the sellers who received the relevant notice issued a "condemnation", and some even said in the background message: "as long as I can get the goods shipped tomorrow, I do not need Ali's encouragement. I'll give Ali 5 yuan in every way to motivate you. Who can deliver the goods?" There are also voices saying that Taobao's move has helped SF's business in disguise. "Now only SF can deliver, other companies have stopped, the seller can only send Shun Feng express, so SF is a major beneficiary of the express logistics area since the outbreak of the epidemic." Some sellers said in an interview with the media.

Due to the recent few trips, many consumers have already made good orders in advance of the e-commerce channel, expecting to receive the goods as soon as possible after the express recovery. Motivated by the consumer experience, the original intention of Tmall and Taobao's incentive policies can be understood. But for those who are struggling to get back to work, harsh punishment policies make it even worse for them to worry about cash flow.

Affected by the epidemic, the difficulty of resuming work is a common problem faced by large and small enterprises across the country. Some local policies are different, some can resume their work ahead of time after applying to the government, while others have no signs of resuming work. Even after resuming work, production safety, recruitment difficulties, upstream and downstream supply chain coordination and logistics problems also make it impossible for enterprises to return to normal production level before the Spring Festival.

In this austere special period, we hope that consumers will be considerate, and we hope that Tmall Taobao and businessmen can discuss the appropriate solutions.