The Dark Horse "His Economy" Is Strong Enough To Make A New Consumption Legend.

"His economy", like a black horse, is strong enough to appear in the consumer sector. It shows amazing consumption potential and creates a new consumption legend, which has left a deep impression on people.

According to the white paper on online shopping for luxury goods in China, the price of men is 6% higher than that of women, and the proportion of men who consume 3 times or more of luxury goods is also higher than that of women. On the online consumption side, men spend an average of more than 10000 yuan a year over women.

What makes it a consumption legend?

First, the "high proportion of men" in the middle class provides the foundation for the rise of male consumption. According to the research by European information consulting firm, by 2020, the middle class in China will reach 700 million.

According to the national population development strategy research, China's population will reach 1 billion 450 million in 2020. The proportion of middle-aged men over 40 years of age increased gradually. These groups had enough spending power. While young men aged 20 to 40 had lower consumption power than men aged 40 or above, their consumption intention and inclination were higher than those of men over 40 years old. Once male consumption habits are effectively guided and cultivated, their market potential is huge.

Second, the increase in the proportion of men's singles also stimulates male consumption to a certain extent. According to the data, the consumption of single economy in China can reach 13 trillion yuan per year. 57.69% of people said that they would spend money in order to resolve loneliness. Over 40% of them spend about 1000 yuan to 3000 yuan a month, and 34% of them spend 3000 yuan to 5000 yuan. Moreover, high quality single men are more willing to enjoy the high-end lifestyle. Because there is no economic pressure to bring up the next generation, singletons can spend money on high-end products and experiences. The expansion of the number of single men at present will spawn a big wave of "his economy".

Third, Chinese men are becoming more and more aware that their dress, taste and image have become an integral part of their professional life. Therefore, men learn to use skin care products, buy self-cultivation suits, high-end watches and luxury cars. According to Taobao's data, in the field of make-up, men's purchase of cosmetics and skin care products tends to be younger and younger. After 95, men are born to love beauty, and every three buy foundation. One of the boys is 95.

Fourth, with the continuous maturity and promotion of technologies such as e-commerce, logistics and online payment, the convenience and efficiency pursued by male consumers have been greatly satisfied, and to a certain extent, it has stimulated the desire of men to consume.

Fifth, the continuous development of Internet finance has brought a large number of advanced consumer groups. Advanced consumption is particularly prevalent, and in the concept of advanced consumption, the proportion of men is much higher than that of women.

Five factors make the "black economy" incarnate "dark horse" and create a new consumption legend.