The 92 Year Old American Fashion Brand Cole Haan Has Applied For Listing.

In February 14th, the American fashion brand Cole Haan Inc. announced the filing of S-1 files to the Securities and Exchange Commission (SEC). The company said that the number and price range of the common shares that have been issued have not been determined, and the stock code has been applied to NASDAQ on the NASDAQ ("CLHN").

BofA Securities (US bank securities) and Morgan Stanley (Morgan Stanley) will serve as the joint principal account manager of the proposed IPO, J.P. Morgan (Morgan Chase) and Goldman Sachs Co. LLC (Goldman Sachs) will also serve as the master book manager. Jefferies, Baird, Cowen, Piper Sandler and Stifel act as account managers.

Cole Haan is currently owned by private equity fund Apax Partners Worldwide LLP. Cole Haan announced the IPO plan for the first time in August 2019. Previously, the company announced that in the fiscal year ended June 1, 2019, annual sales increased by 14% to $687 million, and adjusted profits rose 56% to 95 million 300 thousand dollars over the same period last year.

Cole Haan is a famous lifestyle brand in the United States. Its main products are footwear, clothing and accessories for men and women. It was founded in 1928 by Trafton Cole and Eddie Haan, and is headquartered in New York and New Hampshire Greenland. In 1988, the company was bought by Nike, an American sports giant. Nike announced its withdrawal in 2012, and private equity fund Apax Partners Worldwide LLP took over at a price of $570 million.

At present, the brand is sold in over 45 countries, including 110 brand retail stores in the United States. There are more than 200 brand stores and stores in the world outside the United States, and also sold through official website colehaan.com and other department stores and professional retail partners.

Over the years, the style and product of Cole Haan have changed a lot. Previously, the business was mainly concentrated in formal shoes and new England style clothing, but with the rise of sports and leisure style, the company has shifted its focus to performance and technology oriented fashion casual shoes.

After the Apax Partners took over, Jack Boys, chief executive officer of the original Nike skateboard brand Converse (CONVERSE) and the brand chief marketing officer David Maddocks joined Cole Haan. They have launched a series of reforms to invest heavily in market research and new product development to help brands gain a foothold in the competitive apparel market. In 2014, we launched the ZeroGrand lightweight shoe series with the combination of formal footwear design and sports shoes. Later, they applied this design to brand sports shoes and women's shoes.

According to Moody 's Investors Service statistics, sales of sports shoes for Cole Haan have increased from 1% of total sales in 2015 to 19% of total sales.

In January 2019, Cole Haan launched a new running shoes All-Day Trainer in the hot Zer grand series. In the summer of 2019, Cole Haan collaborating with the Amherst Biomechanical Laboratory of Massachusetts University launched a new series of Grand Ambition focused on comfort performance.