Taiping Bird Entered The Women'S Clothing Market Successfully Transformed Into "Younger"

The sudden epidemic has a strong impact on the clothing industry, and the inventory of the winter stock has been overloaded, but the new spring can not be renewed. Companies that do not want to sit back and wait for themselves to start saving themselves and start building new or upgraded global sales networks are among them.

On the basis of doing a good job in the resumption of stores, Taiping bird has intensified efforts to promote the development of online business, and has chosen to sell half of the stores by direct marketing and WeChat marketing. Under such measures, the retail sales volume of the company has increased from 4 million yuan to 5 million yuan in the past two weeks to more than 10 million yuan.

At the same time, after the direct donation of 12 million, Taiping bird joined other enterprises to build a temporary mask production supply chain, responsible for the design plan, organization of capacity and logistics, so as to solve the urgent shortage of mask.

According to the performance forecast, the company expects to achieve net profit of 550 million yuan last year. The success of all this is inseparable from the meticulous operation of Zhang Jiangping, founder of Pacific bird.

In the 60s of last century, Zhang Jiangping was born in a rural family in Ningbo, Zhejiang. After graduating from junior high school, he went to the clothing factory as an apprentice, and then worked in a clothing company run by the county.

At the end of 80s, Zhang Jiangping, 22, quit his job and started his own business. With 2000 yuan borrowed, he sells clothes on the streets of Ningbo. Three years later, he and his brother Zhang Jiangbo bought 20 thousand sewing machines with 20 thousand yuan, and summoned seven or eight people to set up a garment factory.

Zhang Jiangping, founder of Pacific bird

After a certain foundation, Zhang Jiangping decided to build his own brand. At that time in Ningbo market, all brands were the main men's clothing. He chose casual men's clothing, and he succeeded in coming out of the market. However, it didn't last long, and then the industry fell into the cold winter.

Faced with such a market, Zhang Jiangping decided to study Nike and Adidas, and to outsource production through the sale of factories. From heavy asset operation to light assets, Taiping realized its first transformation and entered the women's clothing market.

Women's wear is more difficult than men's clothing and competition is more intense. This is the consensus of the industry. Zhang Jiangping made great efforts to develop and design, and finally got the recognition of consumers.

In recent years, Taiping bird began to transform into fashion and younger. In addition to maintaining the new speed of high frequency, it also focuses on the research and development capabilities of cross border joint products, and attracts the attention of young generation consumers through cooperation with Sesame Street, Po Ke Meng, Tang Laoya, ice and snow, and other IP images. It is worth noting that it is also the first batch of clothing brands that have been brought abroad by international fashion week.

Last year's double eleven, Taiping bird's single brand retail sales set a 917 million record and set a new record. We still have to wait and see whether there is any potential for development in 2020.