Market Situation And Development Trend Of China'S Socks Industry In 2019

1, 2018 China's socks industry output value exceeds 50 billion.

As a daily consumption of socks, although the rate of appearance is not high, the demand for comfort and comfort is not low, and the general clothing and clothing have dual attributes of fast consumer goods and durable goods. Up to now, socks have evolved from the sole functional accessories of the original warmth retaining feet to a fashionable single item that we must pay attention to and decorate.

With the continuous increase of population in China, the socks industry has developed a considerable scale after years of development, and socks as a necessities of life are growing steadily. In addition, Datang town is known as "the town of socks industry". The world's first hosiery index, Datang hosiery index, is also named after Datang. China's socks have gone from scratch to barbaric growth, and then gradually mature to the industrial chain. Now it is a relatively mature industry, and China has become the first big country of socks export.

China Datang socks city is the largest wholesale and retail market of socks products in China. The total construction area is more than 50 thousand square, and there are 1268 socks business rooms. Every day, tourists and distributors from all over the country and around the world come here to buy socks. In 2018 alone, nearly 5 billion pairs of socks were sold in the market, with a turnover of 7 billion 80 million yuan.

In the first 10 months of 2019, the volume of socks in the Datang socks Market was about 4 billion 800 million pairs, with a turnover of about 6 billion 600 million yuan.

According to statistics, Datang socks production accounts for 70% of the whole country and 30% of the whole world. According to the statistics of Zhuji Yearbook, the output value of socks in Datang town has increased from 28 billion 870 million yuan in 2014 to 36 billion 430 million yuan in 2018. It is estimated that the output value of socks industry in China is expected to exceed 50 billion yuan.

2. Stocking market is cyclical.

The hosiery industry is a cyclical industry, changing with the change of climate. With the world's first hosiery index, Datang socks index, the situation of the wholesale and retail socks Market has been rising first and then decreasing again since 2019, and the socks Market is fluctuating with the climate. In the summer, sales of socks Market were slightly lower, and there was no big fluctuation. In the market, sales of stockings, stockings, cotton socks, five points trousers and seven pants are mainly based on routine stockings in summer. The sale of stockings and ship socks is acceptable in the electricity supplier market.

Compared with the relative stability in June, the volume of socks Market in 7 and August was obviously affected by hot weather, and the total volume and amount of socks sales decreased significantly. The market stockings retail is not high, the hot selling mainly takes the stockings, the boat socks and so on summer product as the main product, the electronic commerce transaction market and the foreign trade market are also affected by the off-season, the production and marketing situation is thinning. The foreign trade market has been in a wait-and-see state and has been in a doldrums.

After winter, temperature dropped significantly and winter socks entered the best selling stage. In the socks trading market, the style of flannel thickening, Bottomwear, terry socks, thickened rabbit wool socks, thermal underwear and so on is touted. 2019 November Datang socks Market Wholesale and retail situation continued October sales boom on the basis of rising again, all kinds of winter socks are popular. The overall sales and marketing of the market were flourishing, and the Datang socks index rose 0.61 points at 1042.02.

3, China is the world's first exporter of socks.

The market of socks industry moved from Southeast Asia to China 20 years ago. After the economic crisis in Southeast Asia, China joined the WTO. After China's accession to the WTO, the main sock market is the European and American markets. Especially after the United States has abolished quotas, the huge market space has made Chinese stockings' capacity expanding. At present, China has become the world's largest exporter of socks, and the number of export socks is considerable. In 2018, China exported 16 billion 227 million pairs of socks made of fabrics, and the export amount reached 6 billion 192 million yuan. In the first 9 months of 2019, China exported 12 billion 387 million pairs of socks made of fabrics and exported US $4 billion 722 million.

4, China's sock king -- "the"

From the perspective of socks brand, most brands may be relatively unfamiliar to consumers, but the brand of "Sha Sha" should be familiar to many people. In terms of the domestic market, the company has become the largest manufacturer of socks in the world, with more than 2000 stores and one hundred thousand sales terminals. Its products are also sold to all parts of the world. In addition, according to the data released by Chinese brands, the top three Chinese socks brands include Mona and Bonas.

In recent years, with the development of science and technology and the continuous penetration of modern science and technology in all walks of life, the Hosiery Industry in China has come to an industrial upgrading. It has become a trend to transform the Hosiery Industry by using new and high technology. As a clothing product, socks only follow the trend of fashion development and design more personalized and fashionable products to meet the changing aesthetic needs of consumers. Fashion, quality and functionality have also become the goal of enterprises.