Sun Yangxian'S "Ban Race Gate" Has Been Injured For 8 Years.

Photo source: Zhongfu net

In March 2nd, the Sun Yang incident continued to ferment, leading to a series of disturbances. However, the core of the problem still lies in Sun Yang himself. Sun Yang refused to compete for 8 years after the defeat of the prosecution case, and his career almost ended. This seems to indicate that the commercial value of the Chinese swimmer will shrink significantly, and many of its brands or the fish that are being Co infected with it.

After the result of the ban, the sponsors remained silent compared to Sun Yang's shock, anger and resolute appeal on social media.

　　 Over 10 brand names, personal losses or billions of dollars.

In 2012, at the London Olympic Games, Sun Yang, 21, took two Olympic gold medals in 400 meters and 1500 meters freestyle, and the 1500 meter freestyle broke the world record.

From then on, Sun Yang was named a famous swimmer and became a household star. The image of the sun was also loved by many people and was called "big white poplar" kindly. After the retirement of Yao Ming, Liu Xiang and Li Na, Sun Yang became a "brother".

　　 For sports stars, business value and competition results are all glory and honor, and achievement decides endorsement. Excellent competition results, many brands endorsement sign soft.

Sun Yang's endorsement brand has 361 degrees, Coca-Cola, Erie milk, Geely Automobile, glory, PanNai watch, Beingmate, music ergonomics and WhollyMoly oats, covering almost all fields of clothing, food and housing, and all the partners are representative enterprises or listed companies.

According to the 2018 China's most commercial value star list released by first financial weekly, Sun Yang ranked first among athletes.

According to the US sports media ESPN, Sun Yang's endorsement annual income is 2 million 460 thousand yuan (about 17 million 240 thousand yuan), and the total number of fans in the global social media is 32 million 600 thousand.

Under the support of good fans, Sun Yang has already started "entertainment attack" and has been making faces in entertainment variety. In the latest four seasons of Tucao conference, Sun Yang also referred to the "hearing" incident as chief minister.

However, The 8 year ban will be settled. Sun Yang The commercial value of Tokyo Olympic Games and its career will be hit hard.

According to the interface news report, so far, a number of sponsors have been watching and waiting for Sun Yang to appeal.

In the above sponsors, Sun Yang signed a long contract with 361 degrees, Geely cars and HUAWEI glory. The contract of the PanNai watch, music, ergonomics and WhollyMoly oats was signed shortly. Therefore, once Sun Yang loses the Olympic Games, the sponsors who bet heavily will suffer a heavy blow, which may trigger the other's timely stop loss.

So, how likely is Sun Yang's personal loss?

According to Gamma data statistics, referring to the 2016 Rio Olympic standards, according to the number of 10 endorsement brands, each household 10 million yuan endorsement fee statistics. Sun Yang will lose more than 100 million yuan in Tokyo Olympic Games. Coupled with the commercial realisation of the Olympic Games, the total loss will reach 200 million yuan.

　　 Sun Yang is hard to save "soil flavor" 361 degrees.

In Sun Yang's public endorsement, 361 degrees is the most special one, and the two have been holding hands for 8 years.

Along with the "beautiful misunderstanding" between Sun Yang and endorsement, there are many, for example, the last time, Sun Yang appeared on the anti epidemic front to deliver the takeaway, causing netizens to praise. However, he was driving a white Bentley, but he was hurt by Geely. In contrast, Sun Yang's "361 degrees" can be described as "feeling stronger than Jin Jian". The Asian Games' "award storm" made 361 degrees on the international stage and become a big winner.

In August 19, 2018, Sun Yang, who won the first gold medal, went to the stage to receive the award. Sun Yang failed to wear the award dress provided by Anta, the official sponsor of the Chinese delegation, but wore the 361 degree dress of personal endorsement, which once caused Anta's bombardment and condemnation.

Sun Yang stood with his teammates in three colors, embarrassed. However, this does not prevent 361 degrees from becoming a big winner. An Oolong triggered Anta and 361 degrees. After the interaction of saliva, Anta rubbed the heat. At 361 degrees, it gained a lot of traffic and fans, and made a fortune in the Olympic Games.

So, in the near future, in August 24th, 361 degrees sun dried out the annual report, the revenue was over 3 billion, the net profit was 335 million, and the two indicators finally bid farewell to the negative growth for many years.

For the three or four line cities that have been rooted in the city, the traditional image of "local flavor" is the obstacle for them to win the younger generation and touch the users of the first tier cities. At this time, superstar Sun Yang has become an important trump card in the 361 degree transition, and the Sun Yang effect has gained 361 degree international influence. Even the 361 degree of Sun Yang's thigh is no longer a cottage.

　　 However, at 361 degrees against Anta, Sun Yang seems to be the only comfort. Moreover, Sun Yang is not a panacea.

In the whole year of 2018, the performance of 361 degrees was still on the streets, including Sun Yang, which had smashed more than 500 million advertisements, and still could not afford to get any waves, and net profits plummeted.

　　 There is a passage: Wang Laoji and JDB PK, old three and it are gone, Anta and Lining "fairy fight", the injury is 361 degrees. The reality is, from 2012, 361 degrees and Sun Yang hand in hand, did not abandon for 8 years, 361 points off more than 2000 stores, and gradually in the competition with Anta, Lining, XTEP fell behind.

　　 At the age of 40, the founder set up 4 children, and PEAK shoes became memories of the 1980s.

Speaking of 361 degrees and PEAK, 00 may not be clear, after 90 thought it closed down, but it is a lot of memories after 80.

Ding Jiantong, founder, was born in a small village in Jinjiang, Fujian. Since he was poor, his family had been poor. He had given up cattle, planted land, carried stones, and loved suona, a local famous "suona ah Tong".

In 1981, Ding Jiantong was farming and fishing, and his four children were in the shoe factory nearby. He soon discovered that many childhood playmates made a fortune, including the father of Anta founder Ding Zhizhong.

So in 1983, Ding Jiantong joined his four children in the shoemaking industry. He raised 2000 yuan and built a shoemaking workshop in his living room, which was the predecessor of 361 degrees. At first, the shoe factory could produce 5 pairs of leather shoes a day, and then gradually increased to 10 pairs and 20 pairs. 2 years later, Ding Jiantong managed to save tens of thousands of dollars. Soon, he turned small workshop into Huafeng shoe factory and introduced shoemaking equipment.

By 1985, "travel shoes" were particularly popular, and the Northeast market was very good. Ding Jiantong began to transport a large number of "tourist shoes" to the northeast, and his business gradually expanded.

In 1990, Lining, the prince of gymnastics, founded the sports brand of the same name and won the sponsorship of the Chinese delegation of the Beijing Asian Games.

In 1994, Ding Jian Tong set up Buick (Fujian) Footwear Co., Ltd. based on the trademark of Buick, and began to transform into brand management. After that, Buick sports shoes exploded red, ranking the top three of Chinese sports shoes in four years in 2001-2004 years.

By the end of 2003, Ding's great son-in-law, Ding Wu, renamed the brand "361 degrees".

Over the next few years, 360 degrees spent 3 new stores in the country every day. By March 2009, there were nearly 6000 stores under the line, ranking the top five in China's sports brands.

In 2009, 360 degrees hit the listing bell at the HKEx and became the third Jinjiang shoe company to list in Hong Kong after Anta and XTEP.

However, the listing has also become the peak of 361 degrees. As the beginning said, after 361 degree of high-speed expansion, it has not been able to grasp the hearts of the post-90s and the 00. In the transformation of several times, once the national movement brand King gradually left behind, the founder, Ding Jian Tong, had already retired to the background.

　　 The grandson Yang Yidan, who is holding the top prize, is facing a ban. The injury is still 361 degrees. 。 Prior to this, in November 14, 2019, before the hearing of sun Yang Ruishi's hearing, the 31st degree fell nearly 40%, almost to become "immortal". Today, 360 degrees are relatively "calm", the intraday drop of more than 1.5%, late to flat.