For Example, Q3'S Performance Increased Again: Service Revenue Surged For Two Consecutive Quarters To Achieve Profitability.

At present, due to the impact of the epidemic, all walks of life under the line press the "pause button", and "Internet +" once again ushered in the opportunity for accelerated development, and also virtually reshaping the development pattern of various industries, affecting people's information acquisition methods and consumption patterns. Among them, the demand for online shopping has greatly increased, making the net red economy ushered in an unprecedented development opportunity. The concept of net red has also been sought after by many investors.

RUHN.US, as the first share of net Hong, is also active in the US stock market. Against this background, in the evening of March 3, 2020, if Han holdings handed over the third quarter financial results for the 2020 fiscal year, the beautiful performance once again attracted the attention of the market.

According to financial data, in the 2020 quarter of fiscal year third, the total net income of Han holdings was 482 million 100 thousand yuan, an increase of 25% over the same period last year. The net profit attributable to parent companies was RMB 10 million 700 thousand, and the net profit attributable to the parent company was 21 million yuan, an increase of 35% over the same period last year. This is the second consecutive quarterly profit achieved by the company under non GAAP in the United States. Among them, service revenue is RMB 110 million 700 thousand yuan, an increase of 154% over the same period last year, and has become an "engine" for rapid growth of company performance.

There are also operational data such as Han holdings released at the same time as this beautiful financial report. As of December 31, 2019, such as Han holdings signed a total of 159 active KOL in China's mainstream social media platform, and covered 202 million fans. Both the number of KOL and the number of fans are in the top of the industry. At the same time, thanks to the meticulous operation of the head KOL and the continuous force of the shoulder and waist KOL, such as Han holdings achieved GMV in the third quarter of 1 billion 703 million 300 thousand yuan, an increase of 69% over the same period last year.

Of course, under the background of the continued warming of net red economy, the high growth momentum of Han holding will continue to the 2021 fiscal year. Meanwhile, Feng Min, founder and chairman of the company, also revealed: "in the future, we will continue to expand and strengthen our net red pool and try more businesses to cooperate with more emerging brands."

Behind the GMV surge of 69%: Double eleven performance eye-catching, live broadcast business

As the red hatching platform of e-commerce network, GMV (total transaction volume) is the core index to measure platform competitiveness (market share). According to the report, in the third quarter of fiscal year 2020, GMV, such as Han holdings, was 1 billion 703 million 300 thousand yuan, an increase of 69% over the same period last year, and the growth rate was remarkable.

Compared with the previous quarter, GMV also showed rapid growth. In the 2020 quarter of fiscal year second, GMV was 924 million 400 thousand yuan, and the 84.26% quarter growth in the three quarter.

According to Zhitong finance and economics APP, GMV's rapid growth is inseparable from its eye-catching achievements in the "double eleven". During this period, the total GMV of Han Han holdings exceeded RMB 600 million yuan, contributing 35% of GMV in the third quarter. Among them, the head of KOL Zhang Da Yi's women's clothing store "my happy Wardrobe" became Taobao's first 100 million shops, the total turnover of the shop was 1 hours and 48 points breaking two hundred million, the total turnover of the whole day exceeded 340 million, and became a well deserved "Queen of goods".

In addition, the live broadcast business on the mainstream platform is also becoming one of the new initiatives of GMV, such as Han holdings. Take Zhang Dayi's first live delivery as an example: in just 7 hours, 13 minutes and 31 seconds, more than 30 selected products were recommended to fans, and the number of viewers was over 2 million 750 thousand, achieving over 60 million GMV. This is a single sale result that no other retailer has ever imagined.

Feeling the power of the business, live and KOL collided together, such as Han holdings will infiltrate this mode, and micro-blog, jitter, fast hand, B station and other platforms to achieve strategic cooperation at the same time, so that a large number of KOL will gradually increase the live broadcast business, broaden the realization channels, and enhance the liquidity efficiency.

Shoulder and waist KOL continued to exert force, and the growth rate reached 77% in GMV.

Of course, in addition to the promotion of double 10 and the live broadcast of electronic commerce, the most powerful factor in promoting the rapid growth of KOL is the maintaining of the super first-class cargo carrying capacity of the head and the continuous force of the shoulders and the waist red people. "GMV"

According to Zhitong finance and APP, as of the third quarter of fiscal year 2020, such as Han holdings signed a total of 159 active KOL in China's mainstream social media platform. Among them, the head KOL total of 3, in the third quarter to achieve GMV yuan 1 billion 46 million yuan, an increase of 63.89% over the same period, the growth of 110.85%, still maintained a super first-class cargo carrying capacity.

The KOL12 of shoulder increased by 4 compared with the previous quarter, an increase of 5 over the same period last year. The total number of KOL in the waist was 144, an increase of 9 compared with the previous quarter, an increase of 41 over the same period last year. Together, the shoulder and waist KOL realized GMV total of 658 million yuan, the proportion of total GMV increased to 38.61%, the annual growth rate as high as 77%.

This means that when the head net red can not be met, such as Han holdings through mature red man incubation system, to dig and cultivate the vegetarian, has been able to scale shoulder and waist KOL strength.

Platform revenue surged 154% into performance engine, self business output increased

From the point of view of business, such as Han holdings can be divided into proprietary business and platform business. As a TOB business, the platform mode mainly matches the net red with the third party online stores or businesses, so as to promote the sale of the third party shop products, or provide advertising services for the third party businesses on the social media platform of netting. At present, this mode has become an important marketing tool for many brands and businesses, and GMV and revenue are also growing at the same time.

Data show that in the third quarter of fiscal year 2020, GMV, such as Han holding platform mode, was 727 million yuan, an increase of 249.35% over the previous year, and a 56.68% increase in the chain. At the same time, the proportion of platform GMV to total GMV has increased from 20.62% in the same period last year to 42.69%, which has become the driving force for the rapid growth of the Internet. Thanks to this, service revenue has also increased significantly in the platform mode, increasing by 154% to RMB 110 million 700 thousand yuan.

Such as Han holdings revealed that the main reason for this increase is the number of net red and the number of cooperative brands continued to double growth. Specifically, as of the 2020 quarter of fiscal year third, the number of platform network red was 145, an increase of 43.56% over the same period. At the same time, the number of heads, shoulders and waist nets red has increased to 37, and KOL has improved liquidity. The number of cooperative brands increased to 961, an increase of 91.82% over the same period, and a 13.73% increase in the chain.

As for the self run business, as a pillar of performance, under the trend of KOL turning to platform mode gradually, such as Han Holdings has brought higher output value through meticulous operation, GMV has maintained a high growth. The number of orders for self run shops increased by 17% in the quarter and GMV increased by 21.84%. The income of the business has also achieved a healthy growth, with revenue reaching RMB 371 million 400 thousand and the growth rate of 9%.

Profitable two consecutive quarters, "home economy" helped boost growth in fiscal year 2021.

Under the dual wheel drive of platform business and proprietary business, especially the high growth of platform business, such as the overall income of Han holdings is also speeding up. In the third quarter of fiscal year 2020, the net income of the company was RMB 482 million 100 thousand yuan, an increase of 25% over the same period last year. Compared with the second quarter 15% net income growth, it is easy to see that the company's net income growth is accelerating.

At the same time, with the improvement of overall operational efficiency and profitability, the company has been profitable for two consecutive quarters. During the reporting period, the net profit attributable to the parent company was 21 million yuan, an increase of 35% over the same period. This is a second consecutive quarter of non US GAAP earnings. In addition, the company's operating cash flow net inflow of RMB 89 million 900 thousand yuan, and also achieved positive cash flow for two consecutive quarters, which means that the liquidity of the company is rising continuously.

Of course, in the light of the current "home economy", the high growth momentum of Han holding will continue. Entering the 2020, due to the impact of the epidemic, "Internet +" once again ushered in the opportunity of accelerating development, infiltrating in new areas, affecting people's information acquisition methods and consumption patterns. The "home economy" also made the net red economy ushered in an unprecedented opportunity for development.

According to the prediction by Frost&Sullivan, a foreign research institution, the total scale of net red economy will reach 340 billion yuan in 2020. In view of this, if Han holdings is the leader of the industry, the potential of net Hong Kong will continue to be released, and the results will be unprecedented in the 2021 fiscal year.