What Are The Four Important Elements That New Retail Enterprises Should Grasp?

During the epidemic period, the offline stores of retail enterprises were generally affected. Only in the face of the epidemic situation, the number of retail enterprises with intelligent transformation increased. In this regard, vice president of Alibaba, Xiao Lihua, President of the new cloud retail business division, said: "for enterprises, the epidemic is a large-scale review of intelligent transformation. New retail enterprises should have four key elements: consciousness, tools, organization and platform.

The four core elements of consciousness, tools, organization and platform are the key for new retail enterprises to carry out intelligent transformation and realize new growth. That is, realizing that number intellectualization is the driving force for new growth, to achieve online organization and communication online with nail mobile collaboration, and to achieve the growth through the combination of intelligent and advanced platforms such as cloud computing and middle platform, and make full use of Taobao's live broadcast and light store.

Good shop, Lin Qingxuan and so on are among the best.

In February 24th, the good shop in Wuhan was listed as a long distance video listing company, and it rose by 44% on the first day of listing. The good shop moved all the systems to Ali cloud, the whole crew used nails, and opened the live broadcast of Taobao. The Tmall flagship store is about about 30000000, ranking third in the whole category. Through full channel marketing, good shops greatly reduce the impact of the epidemic.

Similarly, under the influence of the epidemic, the performance of the store next to Lin Qing line was down 90%. Sun Laichun, the founder of Taobao, took the lead in the live broadcast of Taobao, and more than 60000 people watched live online, with sales of nearly 400 thousand yuan. By the year February 15th, the performance of the lower stores of Lin Qing line was gradually restored, and it was more than 145% of the same period last year.

Since early 2019, strategically investing in the new retail industry, Ali cloud has injected technology into retail, creating value in the scene and expanding a new path of rapid advancement, scale replication and system operation.

At present, the "five Trilogy" has been developed for the retail industry to effectively transform the number intellectualized transformation, including infrastructure cloud, contact digitization, online business, operational data and intelligent decision making. It has entered into 7 industries, namely, clothing, express, 3C consumer electronics, shopping malls, shopping centers, beauty homes, new restaurants, and new cultural tours.