361 Degrees Released 2019 Earnings: Net Profit Growth 42.4% Launch Series IP Joint Name

The 361 degree group disclosed its financial report for 2019. The report shows that the turnover of 361 degree group reached in 2019. Fifty-six point three two Billion yuan, an increase year on year 8.6% Gross margin is Twenty-two point six nine six Billion yuan, an increase year on year 7.8% Net profit Four point three two four Billion yuan, an increase year on year 42.4% 。

Annual report shows that 361 degrees of footwear and clothing two core products are on the rise, sales grew year by year respectively 7.9% and 3% 361 degree children's clothing keeps growing power, and turnover increases year-on-year. 22.4% The increase in the sales revenue of the electronic commerce business. 23.9% 。

　　 Attach importance to scientific and technological innovation and enhance product strength

It is worth noting that in 2019, 361 degrees continued to attach importance to and vigorously invest in scientific research, and annual scientific research investment accounted for the turnover. 3.8% Actively promote product attributes with technology and drive product sales.

2019, 361 degrees in independent R & D technology QU! On the basis of KFOAM, we successfully released the Q3 soles technology platform and a series of professional products, and strengthened the professional brand image. QU! KFOAM series products have won international professional awards. Q3 technology platform is the result of horizontal integration on this basis. It will support the performance improvement of all kinds of products, such as running, comprehensive training, basketball and urban life, and can give the products the right technological functions and texture.

Continuing to attach importance to R & D and overseas scientific and technological transformation to the two major initiatives in China further strengthened the technological attributes and brand core competitiveness of 361 degrees, thus promoting the steady improvement of 361 degree performance. The data show that in 2019, the proportion of high-tech products of 361 degrees accounted for more than 60% of the total revenue of enterprises.

　　 Continuously cross boundary to create series of explosions to enhance brand strength

Brand crossover has become a major trend. In 2019, 361 degrees focused on anchoring consumer preferences, and actively launched a joint venture with many classic quality IP products, and successfully created a series of explosions, causing a strong response in the market.

For example, the joint IP, such as Gundam, little yellow people and Pepsi Cola, has been warmly welcomed by consumers, which has sold more than 75% of joint funds, which is higher than that of other products sold in the same period. This has won the recognition of the vast number of consumers, including young people, and has greatly improved the image and temperament of the 361 degree brand.

It is reported that in 2020, 361 degrees will further expand the joint cooperation of outstanding IP, launch more cross-border joint products, enhance 361 degree brand attention and topic sense.

In addition, 361 degrees continue to increase the outstanding sports star spokesperson, further highlights the brand's functional attributes. The newly signed two famous stars Aaron Gordon and Cranbek Maccan will greatly boost the brand strength of the brand, and lay a solid foundation for the basketball sector to promote the growth of the brand business.

　　 Long term development of sports industry and future development

Looking forward to 2020, despite the impact of the outbreak of new coronavirus pneumonia, the demand for sports consumption in China is short pressed in the short term. But in the long run, the demand for public participation in physical exercise is expected to increase after the extinction of the epidemic situation, and the trend of long-term good sports industry has not changed.

In the future, 361 degrees will adhere to the mass sports brand positioning, focus on developing 361 degree core brand, and continuously enhance the core competitiveness of 361 degree main brand and 361 degree children's wear brand.

In terms of core brand building, 361 degree will sponsor high-quality sports stars spokesmen in the past sponsoring large sports events at home and abroad, highlighting the brand's functional attributes. In terms of children's wear, the group will seize the opportunity of the rapid development of the football industry, widen the age span of the children's brand consumer groups, and continue to promote the strategic layout of football training, so as to increase market share.

In addition, 361 degrees will adhere to product research and development input, focus on resource advantages, enhance product strength, and create high-quality running, comprehensive training, basketball and urban life and other products, giving products a higher value. We should strengthen the upgrading of sales channels, build a mature distribution mode, enhance the comfort and pleasure of consumers, and introduce more international lines to more stores to cater for the needs of domestic market consumption upgrading. At the same time, we will continue to deepen the "one belt and one way" layout and continue to expand the potential European market to further expand the international product market.