North The Bund Block "Surrounding The Mark" Suspect Follow: Shanghai Land Transfer Rules Quietly Changed

Shanghai's land transfer market is changing.

? ? ? This year, the Shanghai land market has launched two blockbuster plots, which has attracted a lot of attention from the market. First, Shanghai Xuhui Binjiang West Bank Financial complex complex. In February this year, it was purchased by Hongkong for 31 billion 50 million yuan at the total price. It has become the first total price in the mainland so far. Two is the HK271-01 block in north the Bund (the "north the Bund block"), and the selling price is 3 billion 430 million yuan. Because of its Linjiang, pure homestead (without 15% rental self occupied area) and attract a number of head room enterprises to participate in bidding.

The north the Bund block was released in February 25th, and sold in the form of recruitment and sale. According to the bidding rules - six or more bids, the top three bidders were selected. There are 6 housing companies, including Zhonghai, Vanke, Huarun, investment, Greentown and Pingan, and China, Vanke and Huarun are the top three in the competition. They won the tickets for online bidding in March 31st. In the middle of the day, the seabed price captured the pure homestead, which was known as diamond grade in the industry. The floor price was 63 thousand yuan / square meter, causing a sensation in the industry. The surrounding area is selling 100 thousand yuan / square meter of residential.

In April 3rd, however, until April 13th, the land transaction information of Shanghai GCD website remained "trading". In this industry, there are suspected "enclosed" signs in the industry, and the executives in China, Huarun and Vanke are all assisting in the investigation. The news is still fermented further, but in April 10th, Shanghai's land market transfer rules had quietly changed.

Shanghai land transfer rules change

In April 10th, 2 sites of the Shanghai GCD website were displayed, and the way of sale was displayed as "recruitment and hang up". The two plots are Songjiang District Yongfeng street H unit H24-07 plot, Songjiang District Zhongshan street SJC10010 unit 37-01 plot.

It is worth noticing that there are two major changes in the rules of the land parcel: if the number of valid applicants is less than six, the land will be directly sold by the way of listing. The effective applicant is the bidder; the number of valid applicants is six or more, and the local block will be sold by bidding, and the effective applicant will be "bidder".

The "six people" became the key point for these two plots to be tendering or selling, and the 3 plots were previously launched. At present, the transfer process of these two sites is still the four stages of bidding, opening bid, bid evaluation and calibration.

58 Zhang Bo, chief analyst of Anju Real Estate Research Institute, thinks that the rule changes, especially the number of people entering the market, is relaxed to 5. The biggest advantage is that more housing companies can take part in it. The scoring system in the past tends to be more conducive to large brand Housing enterprises, although it can provide more brand protection for the subsequent development of projects, but it is not conducive to fair competition in the market. Through regulation adjustment, small and medium-sized Housing enterprises can have more opportunities to take land in Shanghai.

Prior to this, Shanghai has implemented 3 years of land market tender listing composite mode. After April 2017, Shanghai adopted the "135 points system", which included 32 points of economic strength, 17 points of technical qualification, 41 points of project experience and 45 points of the management of transferee. For example, in the North Bund land bidding, the score of China Sea, Vanke and Huarun scored 130 points, 130 points and 120 points. According to the "priority principle", the ranking was first, second and third respectively, and the three entered the subsequent auction.

The industry believes that the change in policy in April 10th or related to circumvention of Housing enterprises "around the bid", and also conducive to more housing enterprises to participate in land transfer.

In April 10th, the Shanghai development and Reform Commission introduced the upcoming policies and measures to expand effective investment and stabilize economic development in Shanghai. It proposed to speed up the transfer of operating land, consolidate the land supply plan and appropriately increase the annual land supply.

This is seen by the industry as a signal of Shanghai's land market. A housing firm who has just entered the industry's top 20 has told the twenty-first Century economic report that the company has been ploughing three or four lines of cities. In recent two years, it has been making strategic shift to the two or three tier cities, but it has not been in Shanghai for 10 years. First, the rules of the Shanghai game took place in 2017, which led to the difficulty of the small and medium-sized Housing enterprises. The two was constrained by the rise of the first tier cities and the increase of operating costs, and the profit growth was not as good as that of the three or four line cities. The company admits that the investment sector is also actively looking for opportunities to participate in urban renewal in Shanghai.

Structural adjustment of land market

On the other hand, the land market of first tier cities is facing structural adjustment. Combined with recent public information, Hongkou District is full of imagination in the planning of the northern the Bund plate. A few days ago, the Hongkou District north the Bund Street regulatory detailed planning revision (public participation draft) was publicized, and Hongkou District will plan, develop and build the north the Bund in accordance with the highest international standards.

Zhang Hongwei, chief analyst of the same policy research institute, pointed out that the land transfer market in the first tier cities is a structural change. For example, this year, the port area of Shanghai will be supplied by volume. According to the relevant documents, the port industrial transfer almost accounts for about half of the total supply in Shanghai. Beijing is the world of state-owned enterprises in central this year; the amount of land sold basically by Guang Shen is relatively small, and the characteristics of these two regions are mainly urban renewal and directional selling.

It is understood that, including Shimao, Greentown, Xu Hui and other large housing enterprises in the past two years has also set up special old functional departments to promote urban renewal business in the first tier cities. Even small and medium-sized Housing enterprises, the acquisition of urban renewal projects has been included in the business scope of the investment sector to improve investment structure.

Zhang Hongwei further pointed out that in 2017, there was a significant change in the rule of land leasing, which increased the proportion of self employed land, and basically occupied about half of the market. Judging from the regulation of the property market in the year, there is indeed a cooling effect. Now the land market is in a downturn stage, and the market vitality needs to be stimulated. The recent adjustment of the land transfer rules is more suitable for the current market environment.

It is noteworthy that, in the two land listed in April 10th, the freezing period of the bond is also shortened. Housing companies only need to freeze funds one day before the shooting. Previously, there was a 20 day freezing period from submission of security to filming. Zhang Bo pointed out that this can be seen as a "relief" policy to deal with the epidemic. For the housing sector, the first quarter of this year's sales sluggish, leading to the current cash flow is very tight, the 20 day margin freeze period for housing enterprises pressure is not small, shorten the freeze period undoubtedly for housing enterprises to solve many liquidity problems.

In addition, self-reliance and a certain proportion of affordable housing will greatly affect the profit of Housing enterprises. The self sustained housing source is long because of the long liquidation cycle, and the initial investment is large, and the profit situation is generally not optimistic. The recent decrease in self-supporting ratio can significantly reduce the operating pressure of housing companies, especially in the context of the increasing pressure of survival in 2020.

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