4000 Stores Closed Overnight. The Wenzhou Boss Sold Shoes To Save Lives.

You may not believe it: in the past 3 months, China has closed down 30 enterprises. We also paid hundreds, thousands, even trillions of costs to control the epidemic.

It is said that a piece of dust of the times falls on everyone and is a mountain. Perhaps you are also overwhelmed, but the hero in the story next to you may be more difficult than you.

25 years old domestic brand 4000 stores closed overnight

As we all know, Wenzhou is known as the Chinese shoe capital because of its mature leather shoes manufacturing industry. In 1995, a small shoe factory was born, which is called the red dragonfly. The man who created it is called Qian Jinbo.

When the red dragonfly was born, the shoemaking industry has been a master. How to get a blood route out of thousands of shoe companies in Wenzhou? Qian Jin Bo's first move is to open a museum.

He found that the evolution of Chinese shoe culture is interesting. For example, a person's status is on the shoes, the higher the position of the head, the more the civilian soldier is, the more the toe is flat. So Qian Jinbo took all of them to the museum. The Red Dragonfly also has the label of "culture".

After differentiation, the boss started another second offensive.

At that time, almost all bosses felt that as long as they opened more stores in the country, they could make more money, which symbolized the more powerful brands. Qian Jinbo felt the same way.

So in the past 30 years, money boss has been doing one thing: it is crazy to open chain stores across the country. Later, in the more than 2800 counties of China, red dragonflies opened up more than 4000 like mushrooms.

At that time, there was so much satisfaction that this year was miserable and miserable.

No one expected that the black swan would be crowned in the first year of 2020. It has bankrupt countless businesses and has left thousands of bosses desperate. Jin Bo is one of them.

After the outbreak, the Red Dragonfly suffered the most devastating large-scale business since its start up. All 4000 stores pulled up the shutter gates overnight, and more than 8000 employees instantly lost their jobs.

The boss was at a loss.

When will the epidemic end? How many stores can be reopened after the end of the epidemic? How much time will there be left for the 8000 employees? Will the accumulated inventory backlog lead to the red dragonfly?

"Can't go on like this!" Qian Jinbo responded and made quick adjustments. He took the staff to do the live broadcast himself.

So in the past 2 months, Jin Bo has held 3338 live events and launched 8583 employees, including 750 distributors. Finally, 53 million of the turnover was harvested.

After the impact, Qian Jin Bo said, "the more you change, the luckier you are."

We always say that there are two kinds of human changes: one is active change, the other is to be beaten to the corner and then to survive. Obviously, Jin Bo belonged to the latter this time, but the transcript was also very gratifying.

So what if it is a person who takes the initiative to change?

You are passive, others are active.

Obviously, people who take the initiative to change will live better. For example, Pacific bird. It may be one of the most "peaceful" brands of this year's epidemic.

First, let's talk about their achievements: the daily average sales volume exceeds 8 million, and the maximum retail sales amount exceeds 10 million yuan. Some stores achieved an increase over the same period last year.

And in the case of Wuhan shops closed, Taiping women's clothing has maintained a high growth since February, and men's wear is also growing at an idle time of 100%.

How can it grow in the declining situation? This is due to the early change of Taiping bird.

As early as 2016, Taiping bird began to broadcast live. At the end of 2018, Taiping bird dress had been broadcast live offline.

While others are still walking on the "line" one leg, Taiping bird has grown the second legs of the "electricity supplier".

In addition to the Taiping birds, there are similar brand names. Some, Yin man and he wo have used the previous procedures and communities to escape from the epidemic.