The Impact Of The Epidemic Is So Fierce. In The First Quarter, 48 Apparel Listed Companies Made A Net Profit Of 76 Million.

Affected by the epidemic, local clothing and apparel enterprises suffered significant adverse effects in the first quarter of this year, with significant reduction in business revenue, increased operating costs and overall decline in profits.

According to the first textile network monitoring and statistics, as of March 31, 2020, 48 clothing listed companies in the Shanghai and Shenzhen two cities jointly realized operating income of 25 billion 899 million yuan, compared with 41 billion 285 million yuan in the same period in 2019, a decrease of 15 billion 386 million yuan, and the net profit attributable to shareholders of listed companies was 76 million yuan, which was reduced by 3 billion 548 million yuan compared with 3 billion 624 million yuan in the same period in 2019.

It is understood that after the outbreak of the outbreak, offline store closing, people flow declines, express delivery and other factors significantly impact on clothing consumption, footwear companies have increased the layout of online channels, to achieve offline sales to the online transfer, as a clear flow bonus, platform policy tilt and the effect of a better way to play an increasingly important role.

Shi Hongmei, an analyst at Orient Securities, said that from a quarterly report, the epidemic had a significant impact on all kinds of line and offline channels, and the decline in profits would be greater than the decline in revenue. The sales data of some clothing brands at the recent stage also showed that from March to the beginning of April, terminal retail gradually recovered to about 7-8 of the same period last year. Considering the epidemic prevention and control and the recovery of consumer confidence, retail sales are expected to gradually recover in the middle of last year, but the uncertainty of the domestic economy caused by the spread of the overseas epidemic will inhibit the consumption of mid term industries, and the survival of the fittest in the industry will intensify. The outbreak will push the leading companies to speed up inventory management, operation efficiency and precision. With the improvement of marketing and other aspects, the new retail mode with full channel integration has been further accelerated.

Data from the National Bureau of statistics showed that in the first quarter of 2020, retail sales of clothing shoes and hats fell above 32.2% above the size of the above scale, and clothing retailing was under pressure. At the same time, online retail sales of physical goods increased by 5.9% over the same period last year, accounting for 23.6% of the total social and zero share, of which the wearing class decreased by 15.1% compared with the same period last year, and online growth was better than offline.

Yu Xuhui, a researcher at Changjiang Securities, believes that as the domestic epidemic has eased, brand stores have basically recovered, and the brand end business will be significantly improved in the two quarter, and the second half is expected to return to normal.