The Crocs That Brought The Joint Bombing, And What Kind Of Spark Had It Collided With Yang Mi This Time.

To discuss the brand that regenerates with the help of Nirvana, Crocs is a name that can not be changed. I believe many students should remember the scene of "cave shoes" occupying streets and lanes more than 10 years ago. Of course, quite a number of them are counterfeit products, but this also proves the fire of "cave shoes" from the side. But the trend is like this. Any explosion is difficult to avoid being replaced by new explosions.

In a period of time, the "hole shoe" gradually withdrew from the central stage of the trend. When people worried about whether it disappeared or not, it came back. In October 2017, "cave shoes" appeared unexpectedly on the T stage of the Balenciaga 2018 spring summer series, which raised a heated debate on social media. After that, Crocs and "cave shoes" began to appear frequently in people's sight.

Over the past two years, Crocs and BEAMS, PizzaSlime and many other brands have launched a wave of cooperation. Of course, there is a joint name of KFC, which occupied the topic list some time ago. Crocs recently introduced his latest joint name, global brand spokesperson Yang Mi. As a "Queen of goods," Yang Mi always wears clothes, and is consistent with her personal style of dress. This time the cooperation with Crocs is also a trend and exquisite route. The whole series has 3 single products, two are ordinary "cave shoes" and the other one is thick bottom.

Crocs is specially fashionable for Yang Mi to customize "cave shoes".

It will soon be summer, and this series is released in the late spring and early summer. Among them, the white "hole shoe" adopts transparent shoe upper design, which brings light and visual feeling. The golden chain matches the tide flu, and there are bee elements representing Yang Mi. This is equipped with artificial gemstones, smart stars, with love, round, square and other decorations, bright and delicate, and a little fairy spirit.

Another pair of "cave shoes" has a special azure blue color matching, with a silver chain, and the love form "Zhi Bi Xing" has also been replaced by a blue line. This will be more damp. It can match simple white clothes, and can also use jump colored clothing and shoes to strike color.

Enlarging the richness of shoes is a direction for Crocs's efforts. From the "cave shoes", there are also some new shoe types, such as the Crocs's special custom shoes for Yang Mi. Crocs combines the classic "hole shoe" shoe type with the typical streamlined thick sole of the old shoes. The advantage of streamlined thick sole is to modify the leg line. The transparent vamp matches the white thick bottom, decorates the golden chain and the golden rivet, Zhi Bi Xing, does not have the retro heavy feeling, but is very exquisite and fashionable.

Yang Miye took the lead in bringing together a demonstration, which may break many people's prejudice against the "hole shoe". The mint green blouse with the trend of the trend is matched with the irregularities of the irregular hem, the pleated sling skirt, the light gray socks on the feet and the transparent synthetic gemstone "cave shoes". The trend and exquisite proportions are just right, creating a light and unique summer style.

The first "fit" of the two "goods king"

Taking advantage of the series of cooperation, Yang Mi visited Li Jiaqi's studio in April 28th. The two "bring goods king" for the first time is "fit". This is the first time that Yang Mi has finished the live broadcast. It is also the first time that Li Jiaqi has made a special star. The whole live broadcast is almost two hours, of which the live broadcast of Crocs is nearly 1 hours. (as a reference, in the past, the star appeared on Li Jiaqi's live broadcast usually 30 minutes). The studio has also made a special design. 4 different styles of theme space have been set up on the site. Compared to the ordinary form of goods, the two "goods carrying kings" interaction has a great sense of variety.

That night, Yang Mi used a GUCCI color Mickey print suit to match the daddy's shoes "cave shoes", demonstrating what is called "free fashion" and echoing the "natural and comfortable" attitude that Crocs has always advocated.

The comfort of "cave shoes" is a familiar feature of everyone. Ventilation, skid resistance and good care are not needed to be introduced. The 4 thematic spaces at the scene show a variety of styles of "cave shoes". Rich color matching choices, plus exquisite or fashionable smart stars, "cave shoes" can be easily integrated into different styles of modeling.

The first space is similar to the coffee shop. The two place here is the "little white shoes" that are mainly promoted. In addition to being comfortable and well matched, with the special personal symbol of Chi Bi Xing, "little white shoes" can also be full of personality. There are also two like cue, who has been in the live broadcast many times, and the "riches overnight" word "Zhi Bi Xing" can easily add the attraction to the trend of "white shoes".

The second one is the cool black space. (Yang Mi's students took a look at the scene of his ankle on the night. This is a melon Melo classic "cave shoes", which matches the jewel style of Chi Bi Xing, which is exquisitely shining. You can use melon, orange, "cave shoes" and clothing to create a bold and fashionable style.

Third electro optic powder spaces, decorated with paint barrels, wire netting and graffiti style decoration, are exposed to strong tidal flu. Yang Mi accepted the "big long leg challenge" here, sharing his own leg care experience - Sports plus scrapping board. At the same time, she also talked about taking photos and putting on a long leg trick. For example, this electric powder daddy shoes "hole shoes" is not only a sharp weapon, but also an artifact with long legs. Under the contrast of the big shoes, the ankles will appear finer, while the streamlined thick bottom can pull the long leg line.

The last space used platinum color matching, and decorated exquisite gem patterns, the protagonist here is the 3 pair of immortal Crocs Yang Mi specially custom-made "cave shoes", Yang Mi also through the live broadcast to everyone in the design of careful thinking.

In addition to appearing at the Li Jiaqi studio with Yang Mi, Crocs has also launched 4 specially designed filter stickers and launched a challenge competition -- shooting video shows your fashionable attitude, and having the opportunity to get Crocs's special custom "cave shoes" for Yang Mi. The activities will last until May 4th, and the fashionable ones will go to battle.

As for this Crocs custom tailored "cave shoes" for Yang Mi, in April 27th, it was officially launched at Tmall Crocs flagship store. The price of white general, white thick and blue celestial blue were 538, 698 and 498 yuan respectively. The decorative chain and smart star were also included.