When Will Domestic Textile Differentiation Turn?
In mid May, the production and operation of domestic textile enterprises has been divided. Some enterprises have been reducing production and holidays, and some companies are producing roaring machines. In the domestic textile market, the fate of enterprises is quite different.
According to China cotton net reporter, this is the most affected by foreign trade enterprises, the image of the analogy: "during the epidemic, the domestic half played, half a dozen foreign countries, foreign trade played the whole game, up to now, there is no end of the game." The impact of foreign trade enterprises can be imagined.
Foreign trade enterprises continue to increase operating pressure
At present, the export oriented textile service enterprises have been greatly affected. According to the professional textile personages in Nantong, some textile enterprises are operating under great pressure, tight funds, reduced orders, and continuous inventory increase. Many products are facing unsalable sales, especially some textile enterprises that produce fiber. Despite the impact of crude oil prices, the prices of chemical fiber and polyester fell to 6000 yuan / ton, but the yarn products suffered from unsalable sales. Seeing that the profit brought by the cost reduction has been unable to materialize, the survival has become the primary goal of the enterprise.
It is understood that in order to make up for the loss of export market, enterprises have to adjust their strategy to attack the domestic market, but the road of transformation is not smooth. The volume of the domestic market is sure. Suddenly, many enterprises are pouring in. Facing the dilemma of having many difficulties, the competition between their peers is bound to face greater competition. These "new people" who came in later met the predominant enterprises. After all, they were at a disadvantage in terms of customers and so on. It was difficult for them to seize food by virtue of their advantages such as price alone. At present, in order to reduce costs, employees' attendance time has been changed to five days' rest for two days, and some enterprises have taken the measure of taking breaks in order not to lay off workers easily. This has not happened in the past year.
Similarly, in the Nantong market, the production and operation of pure cotton yarn business keeps normal, and the difference between chemical fiber enterprises is huge. Local professionals say that pure cotton yarn products belong to high-end products. The epidemic has limited impact on the consumption capacity of this group of people, while chemical fiber products are mainly for low-end customers. Once the economy is down, the income of workers will be reduced, and their ability to consume in spinning and weaving will be greatly reduced. This is the main reason for the different situations of local chemical fiber and pure cotton yarn enterprises.
Consumption of seasonal garments is coming back.
The production situation of textile enterprises in different concentration areas is also facing great differences. Henan, as a major producer of pure cotton yarn, has finally improved in early May after a period of sales stagnation. It is reported that some textile gathering areas in Henan are fully starting production, some enterprises even produce insufficient sales, and orders can not be delivered in time. Why is there such a big difference?
A textile company in Henan said that in the early May, enterprises obviously felt more and more orders. Before that, production and marketing were facing difficulties. Maybe this was related to the season change. It was a low season at that time, because the orders in summer had been completed before March. Affected by the epidemic this time, two months after the festival, production and marketing of the whole industry almost stagnated, causing the summer order to be postponed. It was not until May that the temperature increased significantly, and the domestic epidemic situation was controlled.
There are also some enterprises that show the characteristics of the peak season and the low season. After the festival is the peak season, the result of the epidemic led to the whole industry to press the pause button, entered the May is originally a low season, resulting in enterprise orders. Of course, there are also enterprises in Henan, who say that pure cotton yarn is still facing certain sales pressure, and the clothing category still has no real turning point.
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