Ali Tencent Card, "Cloud Exhibition" Digital Upgrading Of The Automotive Industry Speed Up

In the context of the new capital construction, following the cloud fashion week and the cloud concert, the auto show on the cloud also came.

A few days ago, the Shanghai municipal government and the Alibaba announced a deep cooperation. The two sides jointly build a cloud exhibition platform in Shanghai -- cloud exhibition and Exhibition Co., Ltd., to build the first platform of cloud Exhibition on all walks of life, and promote global trade with digitalization.

On the same day, the "first exhibition" of the cloud exhibition platform was the car. SAIC Roewe RX5 PLUS, Volkswagen ID.4 pure electric version of the car race, 2020 Ford Mustang, polar star 2 four flagship new car synchronization in Tmall debut show, consumers can stay at home, can see the car show.

Affected by the epidemic, the 2020 Canton Fair also joined hands with Tencent Inc to create online exhibitions. This move is a positive embrace of change under the new epidemic situation. Data show that the scale of Shanghai's annual exhibition is nearly 20 million square meters, with nearly 1000 exhibitions. At present, the world's top 100 exhibitions, China accounted for 22 seats, of which Shanghai has 12 seats.

Now that offline channels are no longer open, new opportunities can also be found by relying on new technologies and online resources. "As a window for the world to see China, Shanghai's responsibility and mission determine that we should attract the latest products and technologies to make a debut in Shanghai. This is the starting point for building a cloud exhibition platform." Zhou Minhao, President of the Shanghai Council for the promotion of international trade, said that online development and offline development are a process of coexistence, complementarity, co-existence and mutual advancement.

Upgrading of "digitalization" of cars

During the special period, sales of cars under the line were blocked. Opening online shops and selling live cars became new ways for car companies to break through. Not only in the cloud exhibition platform launch of new cars, Roewe, name, SAIC Datong, SAIC Volkswagen and other 11 brands also issued Tmall shopping cart rights and interests.

According to the briefing, Alibaba will provide a systematic solution to the characteristics of the exhibition industry. For example, Ali cloud has created an immersive display and trading experience for overseas and domestic exhibitors through 3D modeling and MR, AR technology, and specialized in creating a "look at the exhibition robot" to truly achieve "global development."

At present, more than 40 car companies such as Tesla, Mercedes Benz, BMW and Audi have entered Tmall. As of the end of March, there were more than 15000 live cars in Taobao's live broadcasting studio. In a single week, Tmall meow car group received nearly 8000 orders through live broadcast. In April 28th, Tesla, a leading brand of the new energy vehicle, launched a trial drive in Taobao, which attracted nearly 4 million people in an hour, which is equivalent to 20 car shows.

The huge volume of live broadcasting has brought new opportunities for the development of car companies in the special period. It has become the same choice for car companies to release, exhibit and sell new cars to online and open up online economic sectors. "The negative effects of the epidemic have not been completely eliminated. Fortunately, the government has issued a series of supportive policies in a timely manner to stimulate the consumption and revival of automobiles. In April, the sales of Geely Automobile increased by 4% compared to the same period last year, and Volvo's growth was more than 20%. In the future, we must grasp the security at the same time, and we must pay attention to the strength of science and technology and make full use of the advantages of the Internet. Li Shufu, chairman of Geely Holding Group, said at the press conference at the same day.

Julian Blissett, executive vice president of GM and President of General Motors China, also revealed that over the past few years, many of its auto products have been linked with multiple Internet platforms and released by cloud. This mode is very creative and has not been attempted before.

Over the past twenty years, the automobile industry, which is the leader of traditional manufacturing industry, has made some changes in some links which are closer to the user side. The Internet is only a drainage inlet. Compared with household appliances, clothing and other industries, there has not been any real structural change in the course of circulation. According to the China Association of automobile manufacturers, sales and sales of motor vehicles in China in 2019 were 25 million 721 thousand and 25 million 769 thousand, down 7.5% and 8.2% respectively from the previous year. Affected by the epidemic, the number of new car sales in China dropped 43% in March.

In May 18th, the big search car and Geely Automobile announced a strategic cooperation and launched the first "direct sale, one price" new direct retail mode in China. Yao Junhong, founder and CEO of the search vehicle, told reporters on twenty-first Century economic report that the auto industry was forced to slow down because of the epidemic. Enterprises should take this opportunity to reflect on the importance of digitalization and Internet. "The automotive industry urgently needs to upgrade the industry through the Internet and digitalization technology, enhance operational efficiency, deeply tap user needs, and transform from product center to user center."

"Cloud" exhibition bonus period

With the development of technology, traditional exhibition has broken through. In addition to the car being put on the cloud exhibition, in April 15th, the Canton Fair in 2020 also moved to the "cloud". The holding of the online Canton Fair is not only an innovation in the special economic situation, but also the first large-scale practical battle after the industrial Internet was formally set.

Data show that in the past, each canton fair had an exhibition scale of 1 million 185 thousand square meters, with 2.5 exhibitors inside and outside the country, and about 200 thousand overseas buyers from more than 210 countries and regions. This time, Tencent and Ali have laid out the layout of the exhibition platform.

In April 13th, the notice issued by the general office of the Ministry of Commerce on the work of innovating exhibition service mode and cultivating the new energy development of exhibition industry mentioned that we should promote innovation in the exhibition format, actively guide, mobilize and support enterprises to hold online exhibitions, and make full use of modern information technology such as 5G, VR/AR, big data and so on. The contract was signed by the cloud, and the government sponsored offline exhibition was first launched online to support the professional exhibition organizers to launch online exhibitions of offline brand exhibition projects.

Zhou Minhao said that the construction of cloud exhibition platform will help the exhibition industry expand the new digital growth space and help the domestic and foreign trade enterprises affected by the epidemic to reduce costs, improve efficiency and expand the market.

In fact, the exhibition on cloud is not only an innovation that spawned in a special period, but also a result of the development of digital economy. Affected by the epidemic, the exhibition industry has been temporarily stagnant. According to incomplete statistics, nearly 300 exhibitions in the world have been postponed or cancelled. Now, with the help of AI, 5G, big data, cloud computing and so on, the era of "cloud Exhibition" under the fusion of online and offline takes the lead in Shanghai.

Zhang Yong, chairman and CEO of Alibaba's board of directors, said that Shanghai and Ali explore the cloud exhibition, firmly believe that the perfect combination of online and offline, "online and offline integration is not only to turn the content and the current form of the line to the line, but more importantly, through the new technology, we can creatively develop the exhibition experience, allowing virtual exhibition hall, real-time transaction, real-time push." Extensive and real-time negotiation has become an immersive online and offline interaction and experience, which can truly form the perfect combination of online and offline first space and second space, entity space and digital space.

The construction of new infrastructure for exhibition is another form of innovation in online new economy. Convention and exhibition industry is a typical "one industry with a hundred industries", which has a significant platform effect. The digitalization of exhibition industry can promote the digitalization of exhibitors in all walks of life, thereby promoting ecological transformation and upgrading, and also inject confidence into world trade under uncertainty.

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