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Building Empire In Casual Pants Industry

2020/5/24 1:43:00 11631

With the advent of the Internet information 5g, the clothing industry has entered the era of fine differentiation. The future market will be a world of various overlords with the ability to integrate resources. The enterprises with the strength of integrating resources will lead the direction of the fashion field. But how can most of the minority enterprises without the ability to integrate resources survive!

The editor of the world service website thinks that if you don't have the ability to integrate, you should make preparations for the integration. No matter which end of the industrial chain you are in, you will have the chance to survive. However, you must have enough strength and focus on the subdivided items. Chengwei clothing doesn't know whether you understand it or not. Because of its focus, a clothing enterprise that has been focusing on casual pants for 20 years must be professional and experienced The interview of the reporter from the website of deceased clothes, we really learned that there is a hidden excellent enterprise. Wang Cheng, the leader of Chengwei clothing, is young and handsome. With a fashionable word, it is very fashionable!

A young man who is very dedicated to whatever field he enters. In the communication, he talked about his hobby. At one stage, he was very fond of fishing. In order to master the fishing technology, he dreamt at night. Suddenly, he thought of it from his dream and went fishing by the river. He is so persistent in doing a good job. Now, he brings his own team of hundreds of people, such as 20 years One day, I'm really a real casual pants man! Fortunately, our reporter interviewed Wang Cheng, chairman of Chengwei clothing, to hear what he said.

Wang Cheng said that he has been in Humen for nearly 20 years since he came from Anhui Province, and came to Humen, a clothing hot spot. Now I am Chengwei company, and I am leading this group of teams and young people who are keen on dressing to fight with me,

When it comes to the impact of the epidemic on myself, Wang said that the first thing I should consider is the customers. Some famous brands in China have to contact and communicate with customers at the first time. The impact on the sales of the products is that the orders we placed a year ago can be closed or cancelled, and so on, including the payment made by these customers There is still a great test. But in the face of difficulties, we must find a way.

So we contacted all the employees of our company at the beginning of February. The first one was working at home. The second time, we contacted and sorted out whether there were some fabrics that were not ordered, cut or online. We should cancel them, and then reduce the losses for customers. This is especially reflected in the epidemic situation between our suppliers and customers We have a common attitude of advancing and retreating, so we actively solve these problems. After the outbreak, it is about the middle of February when the government informed us that we could officially approve the commencement of the project. We will immediately organize all our employees. Of course, we would like to thank all the employees in our company. Indeed, they are very helpful. They risk the epidemic and return to our company at the first time. All the orders mentioned just now can be arranged. This is our production order. Of course, if your order is less, it will be very important for our production enterprises The pressure of,

At the beginning of February, we would think about how to make the production capacity normal without risk. Therefore, we did a better job in protecting the production capacity. We arranged all the production personnel step by step, that is, we put all the previous orders in April ahead of schedule, that is, the spring products were basically not produced, So we can make sure that our summer products are done ahead of time, so there is no big impact on our production capacity. On the contrary, our main job is to make our employees return to normal production. As you know, as I said just now, our employees are still very helpful and actively cooperate with the company to return to work and resume production at the first time. I am also very grateful to them.

March still had a certain impact on export sales, but in fact, we had returned to normal at that time, because we mainly focused on the domestic market, and basically returned to normal. After March, we started to turn over the orders in summer, and the goods for replenishment had already been done in advance. So basically, we removed the wave of spring clothes, and then we did the summer ahead of time and turned over the orders one month in advance. Basically, we did not have too much impact on production in terms of epidemic situation, but we solved the urgent needs of customers. The first is that we may have some big problems We also understand that brand customers ask for payment delay, so it is basically normal for all our customers and ourselves in May

Www.worldservice.com: it's true that a large enterprise that has been doing so many years has made rapid response under the epidemic situation, which greatly reduces the loss of customers and increases the loyalty of customers. We know that your enterprise has been making casual pants for more than ten or twenty years. This industry also has a certain popularity, and then has a stable cooperative customer group What kind of promotion do you want to take next?

Our original intention of making pants is actually very simple, because my wife is from R & D and design, so when we started our business, we were doing all kinds of products. But later, we started from a small customer's starting point. We changed our strategy, that is, we abandoned our original T-shirt and jacket development and focused on it At that time, we thought that the company I found might not be professional, the price was high, the quality and style were uneven, and they didn't know how to choose the style. Then we studied with the company at the beginning, or we would change our strategy.

We focused on doing the same thing and doing it well, so this was the original intention of making casual pants category at that time. In order to solve what and meet the needs of customers, as a service provider, we have always positioned ourselves as a service provider. Serving customers well is our essence, which is to solve the problem of customers' difficulty in selecting payment, the requirement of delivery speed and cost performance 。 In fact, now we all want to have good products and cheap prices for both small and large brands in China. Therefore, after more than ten years of precipitation, we have our own very core and market competitive resources. For example, our fabrics can find the most cost-effective products in our market. I can customize them directly from cloth shops and factories, and I can get the first-hand resources, that is, the popular resources of fabrics. The first one is on fabrics, the second is product development. Product development is my design team. They have been making products in this leisure field for so many years I know very well, because my design team only makes casual pants, and the company's design team often goes to some major exhibitions or market insight at home and abroad. Therefore, in the development of this piece, we can solve some existing problems of many brands, especially some online brands. Their designers may draw pictures in the office and collect them These development resources may be limited to the network, but if we improve the resources, there may be various channels, including our own development. We will also go to the market to look for the most popular things in the market. In addition, we have cooperation with many related consulting companies, so we can solve many problems in the development.

In terms of production and production, we have more advantages. Now most of our customers want to solve the problem of inventory. Inventory is a fatal point of an enterprise. Whoever solves the inventory problem can gain an advantage in the market. Therefore, we can solve the problem no matter the size of your order. Orders as small as dozens of pieces can also be made, and the cost performance ratio is certainly very high. In this way, it is especially suitable for some brand companies to try the order to see whether the design is good or not. If the design can't be sold, I will lose dozens of pieces. It doesn't matter. If the product is sold well, it can be done We will have a team to make up the order, and our workshop is the same. The team will assign several people to make small orders. If this product becomes a hot item and needs more than a dozen or hundreds of thousands of pieces, we will also have a solution, because our production has a production group. I invested in a large factory in Guizhou last year, and the purpose of investment in this factory is to solve the problem In addition, we have three large-scale production plants in cooperation with us.

Last year, there was a very good case. A domestic brand needs 120000 pieces of popular products, but the requirement is that it must be produced in a month. Normally speaking, it is very urgent to produce so many products in a month. I called all the factories and cooperative factories of the company. The company also has a long-term stock of fabrics, so we can have them immediately In the end, we delivered the goods in only 28 days. Therefore, we have settled for more than ten years. Our purpose, core or future road we are going to take is to serve more domestic and foreign famous brands, some customers or business owners online and offline. Let him only need to pay attention to your sales in casual pants. You can trust Chengwei in R & D and production

Diversification of design, flexibility and speed of delivery are the characteristics of our brand. Do you think brand culture is important to an enterprise? What work has been done in promoting brand culture of our company

This is actually very important, because the promotion of a brand, including the culture of an enterprise, is closely related. We will focus on a few points for the brand promotion of our own casual pants.

The first reason why our customers want to wear casual pants with high cost performance is that they want to have a high cost-effective brand. However, we want to make our customers wear pants with high cost-effectiveness We only make casual pants. In this category, we are professional. The company's products are suitable for consumers of all ages. Of course, we can't say that all people wear our brand products, but as long as you choose Chengwei's products, you will choose the most cost-effective Dongxi

What do you think is the pillar to support the rapid development of an enterprise? It is similar to brand culture or design style

In fact, the most important thing that can support us to go further and further is to improve our internal skills. As far as the products are concerned, it must be the quality of the products. If the quality is not well done, it will be like a pyramid. If you don't make the cornerstone solid, you will lose it one day. Therefore, we must strictly prevent and control the quality, and some customers may oppose it We should make the price cheaper. If you compromise, it may be very difficult for you to improve it. Therefore, this is also a principle of the company, that is, we can give customers the greatest benefit under the condition of unchanged quality!